75,000 Windows Phone apps published this year, 54 apps per phone downloaded


Speaking on the Windows Blog, Todd Brix, Senior Director of Windows Phone Apps Team, made some announcements about the year in review for the Windows Phone Store.

He noted Microsoft certified and published 75,000 apps and games this year, and approved over 300,000 app updates. They also expanded payment options, including supporting Paypal and Ailipay, and doubled the number of carriers supporting carrier billing. With 75% of the Windows Phone users who have access to carrier billing preferring it, he said it drives over 2x paid downloads compared to credit card billing.

This resulted in an average of 54 apps per phone downloaded and Todd notes developer revenue has increased 40% in the 30 days since the Windows Phone 8 SDK release, with the expectation that this will just continue to grow with new capabilities such as in-app purchases.

This should also increase because the number of supported markets where customers can buy apps has increased from only 35 at the start of the year to 191 under Windows Phone 8 at present, resulting in an over 95% increase in the number of potential customers.

He concludes that there was never a better time to be a Windows Phone developer, and suggests those who are not should jump in.

Read much more detail at the Windows blog here.

With Strategy Analytics saying the average number of apps downloaded per phone is around 32, and Windows Phone being nearly double that amount, is there  any concern amongst our readers that the OS does not have enough apps? Let us know below.


About Author

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC™s. He is currently sporting a Nokia Lumia 930.

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