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Posts Tagged ‘htc’

Press Release: HTC Corporation, a global designer of mobile phones, has announced the appointment of Vladimir Malugin as its new marketing director for EMEA.  Formerly head of products and marketing at Polaroid Consumer Electronics and head of market development at Eastman Kodak, Malugin will be responsible for HTC’s overall brand, marketing and communications across EMEA.

“HTC is a brand to watch in the mobile space,” says Vladimir Malugin, marketing director, HTC EMEA. “HTC has a reputation for cutting-edge innovation and design and provides a unique mobile experience for its users. It is an exciting time as HTC builds broad consumer awareness and further reinforces its position as a leading smartphone designer. I am thrilled to be joining at such an important stage in its evolution as a consumer brand and look forward to contributing to its continued success.”

Vladimir Malugin brings a wealth of experience having held top European marketing and management roles in for a variety of leading consumer brands. Malugin has also previously led the business development function for a mobile chipset start-up and established a marketing and digital consultancy supporting a variety of businesses including multi-national companies.

“HTC looks for individuals who are able to articulate and effectively wield HTC’s unique, customer-centric brand,” says Florian Seiche, vice president, HTC Europe. “Vladimir’s appointment is an important step in establishing our global vision for HTC.”

HTC’s engineers have been called hinge nerds, and have brought many iconic designs to market, including the Tilt of the Tilt and the amazing hinge of the HTC Universal.

Now they have patent a new hinge design that will make opening your clamshell smartphone a snap. 

Read more after the break.

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It is the time now to release the HTC HD2’s WMPU series ROM cooked by our very own I3v5y. The ROM is build on 23518 and comes with all the good WMPoweruser tweaks and graphics. I recommend you guys check out the Sense UI tweaks here… I have most of the transparent tweaks running on my device, and recommend most. Read the rest of this entry »

The World of Windows Mobile has been compromised by Android. The HTC HD, which was once the best Windows Mobile devices is slowly becoming the best Android ported device. Earlier this week an Android port was made for the HD and that port came with Sense UI and Android 2.1 software. That means if you own an HD and have the newest dual booting system, you can get this going on your device. The files can be found on XDA and remember this is not perfect yet, they are some missing things like:

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We have touched on this earlier, but with IDC estimating 18.3 Windows Mobile phones were sold last year, and HTC only selling 11.7 smartphones, that HTC no longer owns more than 50% of the Windows Mobile market.

Now Digitimes Research estimates HTC sold more Android phones phones than Windows Mobile phones, estimating they sold 6 million Android devices.  That would leave 5.7 million Windows Mobile phones, meaning at 31% of the Windows Mobile market HTC is now pretty small potatoes.

Now of course the other 69% could be equally shared between the other 15 OEMs, but a much higher likelihood is that another company ran away with the lion share of the market.

The  best candidate for the crown is Samsung, who impressed with their Omnia range, and IDC notes that the Omnia 2 did particularly well for them.

Of course its sad to see HTC lose dominance of a market they pioneered so long ago, but Samsung has in fact always been more open than HTC when it comes to the internals of their devices, offering SDK’s and developer support quite freely, very much unlike HTC.

What are our reader’s feelings on the matter?  Let us know below.

HTC has announced that it expects revenue to grow by up to 7 percent in the first quarter to around $1 billion, but margins are expected to fall from 32% last quarter to 30% this quarter as it plans to introduce lower-priced models to developing markets such as China.

HTC is quoted to have said:

"We retain our long-term bullish tone on China smart phone growth potential and likely a big revenue contributor to our growth in the next couple years,"

Arthur Hsieh, an analyst at UBS however felt  "The margin they’re forecasting is a little worse than I’d expected, but that’s something they’ll have to accept, because prices will come down if HTC wants to target the mass market."

HTC expressed confidence in leveraging their involvement with the Google Nexus One to enhance their brand awareness.  HTC will however be acting as the ODM rather then OEM for the handset, which almost certainly means lower margins and less publicity.

It is of note that the Google Nexus One sells for only $529, much cheaper than the similarly specified HTC HD2, which sells for $640, even after a price drop.

HTC’s shares dropped 1.91 percent on the announcement, and have fallen  around 15% since July 2009.

Read more at Reuters here.

Anthony Petts, Sales and Marketing Director, ANZ, for the  HTC Corporation said that all work on the planned tablet had been suspended and that the Company was now "focusing their efforts on a new generation of mobile phones".

HTC has been rumoured to be working on an Android tablet with a book-based user interface, and has made several patent applications setting out the user interface. The device was also said to be an ebook reader, making it a good entrant in the hot market segment at present.

The tablet was said to be HTC’s attempt to compete with the mythical Apple tablet, and with its innovative user interface its absence will certainly be missed.

Read more at Channelnews.au