Windows Phone is already well recognized as the 3rd mobile OS, but after disposing of Blackberry iOS’s market share is next on the radar.
A while back Microsoft announced that they outsold the iPhone in 7 markets around the world. The list was later revealed to include Argentina, India, Poland, Russia, South Africa, Ukraine and few other countries in central and eastern Europe.
We can now add the Baltic country of Estonia, population 1.3 million, to the list.
According to EMT, a subsidiary of Swedish company TeliaSonera, while Android makes up the vast majority of the market, Windows Phone held 10% vs Apple’s iPhone with 9%.
More than 70% of phones sold in the country are smartphones, meaning the numbers translate into respectable sales.
With the range of both high end and low-end Windows Phones in the market only growing, Windows Phone will likely continue to erode iOS’s market share lead worldwide, with the biggest challenge to this scenario being Apple’s rumoured low-cost iPhone. If however things play out as it had with the iPad mini, instead of growing Apple’s market share the cheaper iPhone may simply cannibalize high-end iPhone sales, leaving other operating systems to continue their growth unabated.
Read more about the Estonian market at ZDNet here.