Google today entered the wearable platform space by announcing Android Wear, a project that extends Android to wearables. The first wearable they are focusing on is watches that will go well beyond the mere act of just telling you the time. Google is already working with several consumer electronics manufacturers, including Asus, HTC, LG, Motorola and Samsung; chip makers Broadcom, Imagination, Intel, Mediatek and Qualcomm; and fashion brands like the Fossil Group to bring smartwatches powered by Android Wear later this year. They are also opening up SDK for 3rd party developers to write apps for these watches. Now, what about Microsoft?
Microsoft is not new to smart watches as they tried it well before the market even thought about it. The SPOT series of watches failed to attract consumers few years back and Microsoft ended the project after few years in the market. Last year, there were couple of reports that Microsoft is working on their own smart watch. One report claimed that Surface team is working on a watch made of Oxynitride Aluminum with removable wrist bands in different colors. Another report claimed that Xbox team is working a smartwatch with 1.5inch display. Microsoft Studios claimed that they may be expanding the Xbox fitness to other devices in the Microsoft eco-system hinting at possible smartwatch.
ZDNet reported that Alex Kipman, one of the main person behind Microsoft Kinect is working on some new project called ‘new devices’ under Windows platform head Terry Myerson. It could be the Windows platform for wearable. Whatever be the case, as Google has entered this wearable space with Android, Microsoft should ramp up their efforts and soon jump into this race. Otherwise, it will be very difficult to compete starting too late as they did in smartphone and tablet markets.
Watch Microsoft’s vision for smart watches in the video which was released 10 years back after the break. You will be surprised by how much Microsoft got it right then.