What if #smokedbywindowsphone came to retail stores?
Most of you have probably seen the “smoked by Windows Phone” campaign by now, in which Windows Phone evangelist Ben “The PC Guy” Rudolph challenges people to perform various everyday tasks on their smartphones and compares the time it takes to to do the same thing on a Windows Phone. It’s really a clever marketing campaign, but, first and foremost, a great way to demonstrate the real advantages of Microsoft’s mobile OS.
While this has probably helped raise some much-needed awareness, it’s not enough, of course. Actually, nothing is enough until Windows Phone reaches the sales numbers it deserves, which is still a few months off at best. However, as Mary Jo Foley noted on Twitter, what if some sales persons were trained to do the same thing in actual retail stores, to demonstrate the speed advantages Windows Phone has, not in benchmarks but in real world tasks?
Sure, this would cost a lot and thus may not be viable, you’d say. But then, Nokia alone has a marketing budget of $200 million to spend in the US, and some of that money could be put to good use by demonstrating the real advantages of Windows Phones in retail stores. Sales incentives and advertisements are one thing, but something like this, which would give people an immediate reason to consider and even choose Windows Phone over rival platforms, should undoubtedly be the most effective and convincing, in the long term.
Of course, we are no retail experts, and if Microsoft saw potential in this idea, maybe they would be considering it already. However, it’s no secret that Microsoft isn’t the most effective company when it comes to advertising, so this might actually be a very worthwhile idea. What do our readers think?
Editorial: If Microsoft wants to tout the 25 GB on Skydrive as storage they need to make it more useful
This editorial is pretty much encapsulated in the headline. Most Windows Phone 7 users are stuck with 8 GB (6 GB available) of storage, and a lucky minority with 16 (14 GB available).
Having 8GB of storage on your phone is pretty 2008ish, and it seems the state of the art has pretty much decided to stand still on Windows Phone. Even if you wanted to pay for 32 Gb of storage the option is not available.
Many OEMs are now advertising the 25 GB of storage on Skydrive as the solution and a reason why even less built-in storage, such as the 4 GB on the ZTE Tania, is acceptable and it is of course a justification raised very often in our comments if one were to dare complain about the restriction.
I have however pretty much run out of storage on my 8 GB HTC 7 Trophy, and each morning when I try and sync my podcasts I am faced with the dreaded”Not Enough storage” error and asked to edit my sync groups and basically trim my playlists and remove music I would prefer to keep on the device. I had 2.5 MB free this morning.
(And no, Zune Pass is not the solution – I buy maybe 2 tracks per month. No way am I paying £108 per year to rent music I own already.)
If Microsoft is going to insist on allowing such limited amounts of storage they need to make the difference between cloud and local storage transparent. In particular this means they need to make it easy to both load music on Skydrive and stream this music from SkyDrive. Podcast streaming should be indistinguishable from playing local content. Photos need to upload at full resolution. Documents should be saved by default to SkyDrive.
Microsoft concentrated on removing the need to micro-manage your smartphone with Windows Phone 7. Now they need to remove the need to micromanage your storage also. If they can do this, and succeed, it could be their killed advantage.
Are any of our readers stuck on 8 GB troubled by limited storage? Let us know below.
Interesting article on the death of webOS and what it means for Windows Phone
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Michael Mace, ex-Palm many years ago, has posted an interesting article on the failure of webOS.
While he takes on board the claim by Paul Mercer that the failure was in part was due to webkit being unsuitable for an application framework, he notes that a slow, under-featured operating system is normal for the first release of a product.
An operating system is an incredibly complex piece of software, just about the most complex software you can write. In the first version of an OS, the list of features you want to add is always much longer than what you can implement, there are always bugs you can’t find, and performance is always a problem. What’s worse, there is a built-in tension between those three problems — the more features you add, the more bugs you create. The more time you spend fixing bugs, the less time you have to improve performance. And so on. As a result, every new operating system, without exception, is an embarrassing set of compromises that frustrates its creators and does not deliver on the full promise of its vision.
The words are something to bear in mind when we become impatient with the slow feature add of Windows Phone 7.
Michael’s conclusion:
The operating systems that succeed are the ones that survive long enough for their big flaws to be fixed. That happens if the OS’s supporter has a deep, multi-version commitment to it (Windows) or if the OS does something else so compelling that customers are willing to buy it despite its flaws (graphics on the Mac). Your chances are best if you have both patience and differentiation.
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The lesson: Who’s your daddy, and what’s your killer feature?
He notes Microsoft has the deep pockets to keep hacking away at Windows Phone 7 and make it perfect, but lacks the killer features that will make consumers buy the phones despite their flaws.
Michael’s analysis makes a lot of sense to me, and resonates with my editorial a few days ago – Microsoft needs to leverage its assets to give Windows Phone 7 exclusive features which resonate with the billions of Windows users.
Make the phones instant secondary screens to PCs when plugged in via USB to PCs, make them the perfect remote access client for Windows, let them work as extra controls for all Xbox 360 games, whatever, but do something compelling and make it exclusive – without exclusive features to draw customers in Windows Phone could end up as webOS 2.
Read Michael Mace’s article here.
Apps still don’t use Mango multitasking… what gives?
Fast Application Switching, otherwise referred to as multitasking, was a new feature added in Mango. Three months later, and you still can’t use this feature most of the time!
The sad truth is that only 30% of the top 20 apps in the Marketplace support multitasking. To make things worse, 19 of those 20 games are endorsed by Microsoft themselves. The top 20 free apps are quite better, but still not acceptable, with 20% not supporting Mango.
With so few games supporting Mango, responding to text messages is always a pain. The entire Windows Phone experienced is ruined for me when I have to sit there for 10 seconds waiting for a game to resume. For those who think: “10 seconds, quit whining”, consider that many people will respond to a text, go back to their game, play for maybe 60 seconds, respond to the reply, play again, respond…. those 10 seconds add up quickly.
Microsoft needs to get their act together and start forcing Xbox Live titles to support Mango.
The best solution (in my opinion) would be to simply require that all future apps and updates be Mango enabled. Mango has been out for a solid 3 months, and the dev kit has been out even longer! Developers have no more excuses. Share your thoughts below in the comments.
Fake Spotify app invades Marketplace–is Marketplace Certification sleeping?
It is clearly against Marketplace rules to violate the trademark of other companies, but this is exactly what khanamish did when he posted his “Spotify app”, which appears to be simply a collection of links, and used the company’s official logo to boot.
To add insult to injury he charges $0.99 with no free trial for the pleasure of not being able to access any of the services one would expect from the Spotify app.
At WMPoweruser.com we walk a fine line between appreciating unofficial apps which give us access to services which do not have official apps, like the Pandora, YouTube or Onion apps for example, and of course being outraged when an app merely rips off other companies and users.
We have no hesitation in calling Khanamish’s app a scam, preying on users trying to get Spotify service where there is no official coverage. I would have hoped the Marketplace certification process would protect users from being exploited by this, but what use are those when they are arbitrarily enforced?
With Windows Phone we exchanged freedom for security. Today as a Windows Phone 7 user I feel somewhat less safe downloading apps from Marketplace. Microsoft needs to do better.
Via WPCentral.com
$90,000 worth of WP7 Developer Unlock tokens sold shows demand for open homebrew access

In July 2011 the ChevronWP7 team revealed the fruits of their cooperation with Microsoft, the Officially Approved $9 ChevronW7 unlock. In November 2011 the ChevronWP7 unlock finally became available, and now, almost exactly 2 months later, it appears the service is officially sold out, with no more unlock tokens coming.
A total of 10,000 tokens were sold at $9 each, and now they are gone the only option for most WP7 users to install homebrew apps is to purchase the official developer unlock for $99 or to use one of the many cooked ROMs, some of which are fully unlocked, like the the DFT Freedom ROMs, both of which are probably too daunting for most dabblers.
Given that close to 10,000 members of the small Windows Phone 7 community have already put their money where their mouth is, I think the evidence is that there is a strong demand for this service, which Microsoft should be providing directly as part and parcel of owning a Windows Phone. Who knows, it may draw in some of the Windows Mobile users who may otherwise have gone Android due to the increased freedom there, and the thousands of dollars generated could go to supporting Windows Phone 7 development directly.
What do our readers think? Should Microsoft be providing a “homebrew license” directly? Let us know below.
Happy New Year and my prediction for 2012
Happy New Year to all our readers. Below is a calendar of likely events that will be filling 2012 and the pages of our site. What will make 2012 different from 2011 is that we expect more than a single batch of Windows Phone 7 handsets to be released by OEMs, especially Nokia, but also that these handsets will be more targeted geographically, for example low end handsets to China and high end handsets to USA, with Europe getting something in the middle.
| January | Nokia Lumia 900 announced at CES for AT&T |
| February | New LTE Samsung and HTC and Nokia handsets for Europe announced. Tango previewed at Mobile World Congress |
| March | Tango update starts rolling out to all handsets. |
| April | New Tango handsets head for emerging markets, may come as Pay as You Go to the west also. |
| May | Holidays. Nothing happens. |
| June | E3 – Likely a batch of new Windows Phone Xbox Live games announced. Hopefully Microsoft announce compatibility with high end cross-platform game engines such as Unity. |
| July | Nokia N8 equivalent for Windows Phone released |
| August | Holidays. Nothing happens. |
| September | BUILD 2012 – Windows Phone 8 may be announced here. New handsets start leaking out. New Windows 8 tablets released |
| October | New Windows Phone 8 handsets start reaching the market. |
| November | New Windows Phone 8 handsets reach USA. |
| December | The world ends. |
It is unlikely we will see a massive increase in Windows Phone market share, especially in the first half of the year, unless Nokia is more successful on convincing their Symbian users to convert to Windows Phone rather than Android.
The absolute rate of growth of the Windows Phone population will however increase, as more geographies and carriers are hit, and I expect we will hit around 10 million by the end of Q1 2012 or early Q2 2012. This should make marketplace increasingly viable as an income source for developers, and should help support the growth of apps, which should hit 100,000 by June 2012.
I predict Windows Phone will hit about 5% market share by the end of 2012, which will not make anyone happy, but which would still represent massive growth of the ecosystem over 2011. Windows Phone’s biggest victory will be taking over Blackberry’s mindshare, which should help the OS remain part of the conversation and ensure companies support not just iPhone and Android, but Windows Phone also.
Is there anything I should be adding to the calendar? Let us know below.
Another Sign Of Metro UI’s Appeal: Kid Chooses Windows Phone Over iPhone
WPCentral reported on a blog post written by Christina Tynan-Wood, in which she describes how her son, who originally wanted an iPhone, eventually came to prefer a Windows Phone, the Samsung Focus Flash (pictured right).
That the boy took such a liking to Windows Phone to even overcome the peer pressure, since most of his friends had iPhones, really speaks to the appeal of Metro UI – its quality, simplicity and approachability. Despite being anecdotal evidence at best, this is certainly a very encouraging sign for Microsoft – if people get to really experience Windows Phone, with its beautiful and immersive user interface, they’ll mostly like it.
That is, if.
In her post, Tynan-Wood wrote this:
I had given up — years ago — on seeing a Windows mobile operating system that I would want to live with. I’d been hearing good things about the new Windows mobile but wasn’t really buying in.
The fact that she still calls it Windows Mobile, to the point where she thinks of the “Mobile” as a descriptor rather than part of the brand name (by not capitalizing it), is a clear indication that Windows Phone severly lacks awareness. And, most damningly for Microsoft, that people still confuse Windows Mobile with Windows Phone, and thus don’t give it a second chance even if they heard “good things” about it. There still is a lot that needs to be done in this regard.
Of course, Tynan-Wood points out the app marketplace as a weakness, which is definitely true. 50,000 apps just doesn’t cut it, yet.
You can read the full blog post on Momster. Oh, and psst: Don’t tell her that Microsoft has released an Xbox Live app for iOS, ‘mkay?
Reviewing A Smartphone Just From Its Tech Specs ! ! !
An editor from an Indian website moneylife.in posted a review of Nokia Lumia 800 last week. The review received many negative comments because the ‘review’ was done not by handling an actual Lumia 800 unit but just by looking at its tech specs.
The editor compared the Lumia 800 specs with Samsung Galaxy S II and other devices to conclude that “Nokia Lumia 800 the nophone that need to go miles before”. It seems some Nokia and Microsoft employees also commented on that post regarding Lumia 800 device. Since he/she received many negative comments, the editor started to trace back the IP address of the readers who commented on the post and posted a follow up post to reveal the people who made comments.
Last Friday, I wrote an article about the newly launched Nokia Lumia 800. The article was aimed to educate and inform readers and buyers about this latest smartphone from Nokia so that they could make a smart decision. However, this review ruffled some feathers and we saw an orchestrated pile of comments. The common factor in all these comments was use of abusive language that explains the motive.
However, the biggest surprise came when I decided to check the back-end for the origin of these comments. And was I surprised? You bet. The first comments that appeared were posted by none other than the employees and associates of Nokia and Microsoft. Especially one commentator, Harish, who later realised his mistake of posting comment from his official IP address (from India) and changed it later, is the one who had written the maximum (nine so far) abusive posts. I wonder, if this is called good PR practice at Nokia and whether they believe that everything can be bought like the ad-extravaganza they created in newspapers and TV channels?
Here is what Mr Harish says…
Name = harish
Email Id = [email protected]
Ip Address = 192.100.117.41What an crap review!! it’s one of the best phone available, iphone is so dumb compared to this…. Guess some one is paying you lumpsum, congrats..
The IP address ‘192.100.117.41’ belongs to Nokia Corp.
Same is the case with other commenter, Aditya Agrawal. While Mr Agrawal has refrained from using abusive word, he had tried hard to convince us that 512MB performs better compared with 1GB or more memory. Since this argument is from somebody from Microsoft, I am really missing my good-old Win98 that used to run on just 32MB RAM unlike the latest Win7 that requires 4GB RAM on the lower side. Hope, Mr Agrawal will tell those guys at Bellevue in Microsoft to make the next Win8 run on less memory so that it can perform better and we all can bring back our discarded systems into some use! Similarly, he should also try and convince the guys at Intel and AMD not to make any better processors as their old ones would perform better with Microsoft OSs. Here is the comment of Mr Agrawal and his IP address…Name = Aditya Agrawal
Email Id = [email protected]
Ip Address = 207.46.55.31dude, gone are the times when actual consumers just use to care about the technical specificiations of mobiles. today, people want devices which are beauitful, fast and easy-to-use. for most of the consumers, it does not matter if the phone has 512mb or 1gb ram. if the 512mb performs better in real-life, that’t the one customers are gonna prefer.just a small advice, go to a store and use windows phone 7.5 for 10 mins, the last thing you will care is whether the phone has a single or a dual core.The IP address 207.46.55.31 belongs to Microsoft Corp.…………………We are also clueless about the kind of ‘Kolaveri di’ (rage over) generated by readers (?), especially from countries like Singapore, the US, UK and even Poland. We had traced back the origins of all the comments and would publish, if necessary, at suitable time.
Are we going to get better looking Windows 8 apps?
Note: I wrote this article before this story that partly covers the future of Metro UI at Microsoft. It answers some questions but I think this post is still relevant .
Ever since Microsoft brought Metro UI to the forefront with Windows Phone 7, the design principles now seem to pop up everywhere from apps to websites. This is a good development. Unfortunately, a lot of people seem to be jumping on the bandwagon without any thought of aesthetics. Simply designing websites or apps with large flat colored tiles overlaid with text betrays the spirit of the Metro guidelines.
I’ve seen way too many apps on WP7 that are no more than the default template with developer content plugged in. Where are apps that look like the image below from Clarity Consulting which were showcased when wp7 was introduced?
Most apps also don’t seem to take advantage of the Panorama controls offered by the platform to create a magazine effect. It seems like there are a lot of programmers but not enough designers.
What is an Application Store anyway?

Hello dear WMPU readers,
My name is Anastasios-Antonios Toulkeridis, I’m a WP developer and I decided to write this because something strange, unexpected, and troubling took place.
Have you heard of I.D.O.S. ? It’s OK if you haven’t, it is an app in its early stages that we are building (it is found in the marketplace under the publisher name Imperial Dynamics). It is Silverlight-based and it is basically a small collection of mini-apps. Don’t focus on this specific app though. What i’m about to say is relevant for a great number of apps in the marketplace and should be of concern to every WP developer.
The certification of the latest version failed. Big deal? It is… It failed because according to the report:
“The application lets the user go to an “application store” that is not Microsoft Market place.”
and according to the Windows Phone Application Certification requirement 2.3:
“Your application must not jeopardize the security or functionality of (a) Windows Phone 7 devices or (b) the Windows Phone Marketplace.”
Valid justification then. Only problem: there is no real application store in the app nor does the app link to an external one. The miniapps are all included in the submitted xap file and are all readily accessible to the user without payment or any other processing. The miniapps are totally free of charge, they are not downloaded from the internet, they are simply there, pages in the app.
What is even more interesting is that the very same miniapps are present in the released version that successfully passed certification, the only difference being that in the certified version they are all listed in the app’s main page. In the new version they are listed in a separate page. A button that says “App Store” takes the user to that page (Remember the page is local, not on the internet).
It may be best if i showed you the version that failed certification:
Do you think the tester was right in rejecting the app on the grounds of taking users to another application store? Where does one draw the line? What makes that page an application store? Is it because the button that links to the page says “App Store”. What if it said “Extra functionality” or even nothing at all? What then?
Is it because the two words “App Store” are exclusive to Apple?
Should we resubmit the app as it is in the hope that a different tester will find it acceptable? I’d really really like to read your thoughts on this issue.
Thank you so much for reading this article.
Editors Note: It is of note that Microsoft has now allowed emulators into the app store which are allowed to download content directly from the internet which likely flaunt most of Microsoft’s content policy e.g. the ones against violence. It seems the system does have some degree of arbitrariness to it, much like the iPhone App Store certification process, and whether you get through or not depends on which examiner you get.
New Indie Game Release! "CraftWorld"
A new indie game for WP7 has been released called CraftWorld, it is a blockworld style survival adventure with infinite terrain, item crafting, books and more.
The game is under very heavy development, with its first update submitted within 6 hours of its initial release on WP7 with another going up in 5 or so days.
Here are some pictures of the first version:
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It is planned to have weekly updates which are all free of course and plan to have many features including:
1. Weight based inventory, with items taking up multiple spaces and have weight (think Diablo and Skyrim)
2. Magic, spells and potions along with magical items like bags of holding etc…
3. Smelting system for making alloys for vehicles etc…
4. Brewery system for making wines, beers and spirits
5. Realtime 3D physics (this has been temporarily turned off as we tune it)
6. HD Graphics mode. Refractive water, bloom, shadows, motion blur, depth of field, godrays etc…
7. SD Graphics mode, for low end PC’s, netbooks, portables and phones but still with lighting and ambient occlusion
8. XP based RPG system (survival mode only), and improves what you do without forcing you to use weak skills to improve them
9. Convenient and easy to use tutorial system, that caters directly and quickly to what the player wants to know from within the game, without getting in the way
10. More Fauna and Enemies
11. Basic furniture, such as a bed, door, window, bench, trapdoor
12. Statistics accessible by the player stats book
13. Craftable camera so you can take pictures and share them with friends and place them all around your world
14. Paintings for you to place around your world.
15. Armour and Weapons
16. Repair Hammers
17. Smelter and Oven for cooking
18. Multiplayer
19. Farming
20. Towns and castles
It costs $2 currently and every few major updates the price will be going up to help further development. Buy it while its cheap for free updates forever.
There is also going to be a free ad supported version releasing soon and the current version is fully built for mango and takes advantage of the 2nd gen WP7 hardware.
This link will allow you to find it on the Zune Marketplace here.
Has Microsoft lost faith in Windows Phone?

Over the recent week we have been fed a steady diet of apps previously thought to be exclusive to Windows Phone to iOS. Unlike Goodeye above I would not include apps we knew from the start would be cross platform, like SkyDrive or Lync.
However apps like Xbox Live, Halo Waypoint and Kinectimals were certainly not expected to arrive on iOS, and their announcement, without any run-up, also came as much of a surprise and had a certain air of sneakiness to it.
Now we know the arguments that Microsoft is a software company who make their money where they can, and there is a certain validity to that. We also get the argument that this increases Microsoft’s exposure on the dominant mobile platforms, which would help the company appear less irrelevant.
On the other hand, Microsoft is more than a software vendor. They are also a platform company, with Windows the main product and Xbox 360 another. Windows Phone was meant to be the third screen, but we know via Steve Ballmer that Microsoft is disappointed with the sales so far.
With the release of a flood of iOS, are we seeing Plan B in action – the plan were Windows Phone does not rise to 20% market share and where Microsoft does not have a relevant mobile platform of its own.
It is interesting that much of this movement coincides with the transfer of Andy Lees, which many see as a demotion, away from Windows Phone. It has been said that this is part of a more results-focussed approach by Microsoft, where underperformance does not remain unpunished. While Andy can boast having 10% as many apps as iOS, having only 2% of the market share is likely well below target.
Do our readers feel like Goodeye above – that all Microsoft’s crown jewels will come to iOS in any case, in many cases better and first, or are we over-reacting? Let us know below.























































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