Cool student-created Windows Phone commercial could teach Microsoft a lesson or two
Above is a Windows Phone commercial created by an advertising class at Grand Valley State University in USA and while it will not appeal to hipsters, it does exactly what I feel is needed with Windows Phone advertising â€“ advertise a specific feature, explain its benefit and make it look sexy.
In this case the ad is for the Office Suite in Windows Phone 7, and sells the real benefit for being able to manipulate and access work documents while on the move, while making it look like Minority Report.
I wish Microsoft would make a similar range of ads, as we have seen Nokia India did, selling Facebook Messenger integration, Group texting, SkyDrive photo uploads, Local Scout, Bing Vision and many more.
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