Even though Nokia Lumia Windows Phone devices sales were on a sequential growth quarter over quarter since its launch, sales in the US continued to lag behind both in terms of growth rate and volume despite heavy investment from Microsoft and Nokia. Seems like things are changing finally, Nokia’s device sales in the US which mainly consists of Lumia devices saw a growth of 367% YoY.
Nokia sold over 1.4 million Lumia units in the US compared to 0.3 million in the same quarter year ago and 0.5 million in the same Q2 2013. I guess the sales spike was mainly due the AT&T’s Nokia Lumia 520 Go Phone, T-Mobile’s Lumia 521 and partially by AT&T’s Nokia Lumia 1020.
On a year-on-year basis, net sales decreased in all regions, except for North America. The largest year-on-year decline in net sales was in Middle East & Africa, followed by Asia-Pacific, Latin America, Europe and Greater China. In Middle East & Africa, Asia Pacific, Latin America, Europe and Greater China the year-on-year net sales declines were primarily due to lower sales in our Mobile Phones business unit. In North America, the year-on-year sales increase was primarily due to our Smart Devices business unit.
On a sequential basis, net sales increased in all regions except Latin America and Greater China. The largest sequential increase in net sales was in North America, followed by Asia-Pacific, Europe, and Middle East & Africa. In North America and Middle East & Africa, the sequential increases were primarily due to higher sales in our Smart Devices business. In Asia-Pacific and Europe the sequential sales increases were primarily due to higher sales in our Mobile Phones business. In Latin America the sequential sales decrease was primarily due to lower sales in our Mobile Phones business unit. In Greater China the sequential decrease was primarily due to lower sales in our Smart Devices business unit.
With the upcoming launch of Nokia Lumia 1520 and Nokia Lumia 929, sales should go up from this point with a increase in ASP. What do you think?