How do you know when a meme has jumped the shark? When major companies start replicating it.
See Nokia land rather awkwardly in the water as they replicate the now famous Harlem Shake, a 31 second video which Wikipedia describes as such:
The videos last 31 seconds and feature an excerpt from the song "Harlem Shake" by electronic musician Baauer. Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video switches to the entire crowd doing a crazy convulsive dance for the next 15 seconds. The dancing style should not be confused with the original Harlem Shake dance. Moreover, in the second half of the video, people often wear a minimum of clothes or crazy outfits or costumes while wielding strange props
Win or fail? Let us know below.