GSMA Introduces The NFC Experience For Mobile World Congress, iPhones need not apply

The GSMA have announced the NFC Experience at Mobile World Congress, an interactive experience through which exhibitors, vendors, and attendees use mobile Near Field Communication (NFC) technology to exchange information and conduct transactions.

“We’re excited to launch the NFC Experience for Mobile World Congress, as it provides attendees to the event the opportunity to experience first-hand the power of NFC technology both throughout the Mobile World Congress venue, as well as in the city of Barcelona,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We hope that all attendees will take advantage of the many benefits of NFC, from venue access to retail transactions to transport, among others.”

As part of the new NFC Experience at Mobile World Congress, the GSMA will showcase an integrated range of mobile NFC services. Attendees with NFC-enabled handsets will be able to take advantage of NFC technology at locations throughout the Fira Gran Via and in the city. NFC touch points will be abundant throughout Congress, rewarding those who ‘tap’ with instant access to information such as downloads on the conference sessions and keynotes, as well as information on restaurants and tourist attractions around Barcelona itself.

The NFC Experience features:

  • NFC Centre – A dedicated zone in the heart of Congress Square will be one of the key locations to visit and see NFC-enabled handsets and their capabilities as well as gaining information on the NFC ecosystem, NFC smart posters, NFC partner pods and a dedicated NFC support function;
  •  NFC Interactive Zones – More than a dozen NFC Interactive Zones will be located along the walkways, entrances and exhibition halls of Fira Gran Via. Comprising a series of linked smart posters, attendees can use their NFC-enabled handsets to access exhibitor directories, venue information, nearby conveniences and many other useful services offered during Mobile World Congress;
  • Barcelona City NFC Locations – Strategic NFC touch points will be available at the airport, key hotels, selected restaurants and central tourist locations and attendees can take a taxi and pay for goods in select shops with NFC; and
  • Virtual NFC Badge – During registration, attendees with NFC-enabled handsets (Android 4 and above or Windows Phone 8 operating system) can opt into the NFC Experience and get full show entry with it and their physical badge, but without the need to repeatedly present a physical photo ID to gain access to the venue.

An NFC-heavy Mobile World Congress will likely miff new iPhone 5 owners, especially after Apple famously called the technology “a solution to a problem that does not exist.”

Mobile World Congress will take place 25-28 February at Fira Gran Via in Barcelona.



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