HTC “100% convinced” that Windows Phone 7 will be a success

August 24, 2010 | By Surur

HTC Mozart runs Windows Phone and is coming October 2010 HTC Sales and Marketing Manager Anthony Petts has spoken to Australia’s SmartHouse about Windows Phone 7 and their smartphone strategy.

Seeing Windows phone 7 as an addition avenue to grow revenue and market share he stated:

"I am 100% convinced that the new Windows 7 mobile will be a success in Australia, HTC is in an excellent position to benefit from the launch of this new OS which has been built from the ground up, as we are backing two strong operating systems with Android and the new Microsoft offering".

While the company has been doing very well with higher end devices in Australia, like the HTC HD2 and HTC Desire, the company’s recent strategy is to attack the mid range volume part of the market, in a move that would set it up against Nokia, the worlds biggest smartphone and cellphone manufacturer.

"You have to give it to Microsoft, unlike Nokia with their Symbian operating system; Microsoft has bitten the bullet, ditched their old operating system and is now set to launch a new OS that we believe will be highly competitive".

"Symbian is an old operating system and it’s proving much harder for Nokia to re position the brand in the current market. I am convinced 100% convinced that the new Windows Mobile will be highly successful and this will hurt Nokia".

The strategy may very well explain the HTC Mozart’s decidedly mid-range styling, as even the June leak of Telstra’s playbook showed the device to be aimed at the volume market with a low price.

Hopefully this also means we have not seen everything HTC has to offer yet on the Windows Phone 7 OS. Who knows, there may be a HD3 out there after all.

About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

http://www.twitter.com/CrisRowlands CrisRowlands

Forget the HD3, I want a TouchPro3

My perfect phone would be something with
a screen just a tiny bit smaller than the HD2,
but with a keyboard like the Touch Pro 2
sdf

The HTC HD branding is reserved for revolutionary changes in hardware. the firs HD introduced the highest resolution on mobile, HD2 had everything + jump start the Ghz mobile. What will HD3 brings? could be exciting.
HG23

…HTC better come up with something good. And hopefully not in quarter 4 of 2011. An awesome phone right out of the gate would have solidified their position and no doubt made them the "go to" phone when AT&T was showing off the OS. The devices they released are just not up to par with what they've released recently for Android (EVO, DesireHD) or Win Mobile (HD2).
Shampoopoo

Yes, I really hope than HTC has soething else to propose that what we have seen so far.

Mozart / Schubert are truly disappointing and the design really a failure.

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