IDC: Nokia’s market share in Finland is on the rise on the back of Windows Phone, hits 41%

Finnish smartphone market
Manufacturer % (Q3/2010) % (Q1/2011) % (Q3/2011) % (Q4/2011) % (Q1/2012)
Nokia 76 59 31 35 41
Samsung 3 9 25 31 28
Apple 10 13 16 22 21
Other 11 19 28 12 10
Source: IDC

imageWe all knew the Nokia Lumia range is selling well in Finland, based on the rapid rise of Windows Phone there on secondary indicators like Statcounter.

Now IDC has finally weighed in and confirmed our suspicions, showing that Nokia had a massive 41% smartphone market share in Q1 2012, and that the company has been able to turn around a rapid decline to increase its market share by 10 points in only 6 months.

Elisa is a large carrier in Finland. Their  Business Director, Henri Korpi noted Windows Phone sales were in addition rather than a replacement to Symbian sales, allowing Nokia’s overall market share to increase.

Korpi noted that Stephen Elop’s timing for the launch was good also, avoiding the crowded Autumn period when other smartphones hit the market at the same time, giving them a small windows without any major competitive launches.

IDC notes that  Nokia also remained strong in the business market, but also that the Lumia appealed to both businesses and consumers.

In fact TeliaSonera Finland’s Consumer Group Vice President Juha Knoblock believes consumers delayed their purchase in anticipation of the Lumia launch.

“Finland is a clear sign of faithful people who want to be happy to buy a Nokia. When it was known that there will be a new range customers certainly shifted their purchases to wait for the new models coming from Nokia,” he said.

Sonera’s Juha Stewart says that Nokia, Samsung and Apple have had a much best selling brands in recent months. The trend will continue, Stewart said, to the exclusion of smaller brands such as ZTE, Sony Ericsson and Huawei, who had 28% of the market 6 months ago.

Telecom operator DNA’s commercial business Director Sami Desert believes that the trend will not reverse in favour of only three large brands, but that Nokia will power the smartphone market, ahead of Samsung and Apple, noting that the Lumia range was already available in four different versions which should only result in increased sales.

Read more at Taloussanomat.fi here.

Thanks Ailtair for the tip.



About Author

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC™s. He is currently sporting a Nokia Lumia 930.