IDC today released their latest data on Worldwide Quarterly Mobile Phone shipments. In Q3 2013, a total of 211.6 million smartphone units shipped worldwide. Microsoft’s Windows Phone saw a growth of amazing 156.0% year over year. IDC cited the Nokia’s ability to deliver Windows Phone devices at multiple tiers and price points as the main driving factor behind the growth.
“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”
IDC also noted that ASP of Nokia smartphones fell in Q3 2013. One good news for Nokia is that the recently announced Lumia 1320 and 1520 seems to be a great move strategically in the current market. In 3Q13, phablet shipments accounted for 21% of the smartphone market, up from just 3% a year ago. Great opportunity for Nokia and Microsoft if they execute them well!