Indian OEM Micromax revealed that they are working on Windows Phone 8 devices. Micromax is known for its low priced high spec smartphones in India. Micormax possessed 17.1 percent of the total Indian smartphone market share in Q1 2013, which increased to 24.3 percent in the month of April. CEO of Micromax said that “Going by the current pace and our new device, we are expecting 25 percent market share in the third quarter of FY13,”.
How do they compete against Apple, Samsung and others? One word, Price. Yesterday, they announced their flagship device Canvas 4, with 5-inch 720p IPS LCD display with Gorilla Glass, MediaTek MT6589 1.2GHz quad-core processor, 1GB of RAM and 2,000mAh battery for just $295 and it comes with free aluminum flip cover as well. If they can release a Windows Phone device with similar spec and in same price range, Nokia will finally have a real Windows Phone competitor in India.
What do you think?