It seems Cortana will be rolling out around the world much faster than even we expected.
We have heard rumours that Microsoft’s Digital Voice Assistant will be hitting UK shores within the next 2 weeks, and now Marcus Ash, Group Program Manager for Cortana on Windows Phone, has confirmed that it will be “weeks, not months” before we see availability here.
Equally interesting is that China will also be getting the update within the same time frame.
In China Cortana could give Microsoft a significant edge. Google Now is not allowed there and Siri is hobbled, leaving Microsoft with a cool product without significant competition.
Some signs of the Cortana getting ready to deploy there include the appearance there of:
Windows Phone has a very small market share in China, estimated in April to be 0.8% by Kantar, and could certainly do with a competitive advantage in the Android-dominated country.