The International Imaging Industry Association (I3A) has announced that Google and Microsoft Corporation will take part in its groundbreaking Camera Phone Image Quality Initiative.

“I am also particularly pleased that Google and Microsoft are joining the other CPIQ members to help accomplish the important goals of the Initiative’s final critical phase, which will develop and deliver a much-needed consumer-facing system for evaluating the image quality delivered by mobile devices.”said I3A President Lisa Walker.

Building on the accomplishments of CPIQ Phases 1 and 2, I3A members participating in CPIQ Phase 3 include Aptina Imaging, CDM Optics, Inc., DxO Labs, Eastman Kodak Company, FUJIFILM Corporation, Motorola, Inc, Nokia Corporation, OmniVision Technologies, Inc., Sony Ericsson Mobile Communications, STMicroelectronics, ST Ericsson and VistaPoint Technologies. Together, these industry leaders will create the remaining essential metrics needed to produce an accurate and repeatable testing program for camera phone image quality.

The CPIQ group’s ultimate goal is to deliver a consumer-oriented rating system for camera phone images. The rating system will provide a tool for translating and distilling the complex set of measurements and tests into a rating that consumers can quickly and easily understand. In addition to the technical work, the initiative group will work to build awareness and encourage industry-wide adoption of the CPIQ deliverables by the mobile imaging industry.

I3A members are drawn from all sectors of the imaging industry, and they include many household-name multi-nationals as well as small innovative technology companies.

I3A is an accredited Standards Developing Organization, serving as Secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee.

Read more at I3A here.

Via MSMobiles.com

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