Microsoft is launching its biggest ever interactive digital outdoorÂ campaign in shopping malls around the UK to promote its Windows Phone devices. There will be aroundÂ 24 interactive screens in shopping malls, cinemas across UK and public will be able to use Windows PhoneÂ templates to design their personalized start screens thatÂ canÂ feature their photos and names.
Microsoft will later use theÂ personalized Windows PhoneÂ start screens in digital outdoor campaign on screens across UK. Diane Perlman, marketing communications lead for Windows Phone UK said the following on this campaign,
“This idea had the wow factor right from the start and Iâ€™m thrilled to see it coming to life in cinemas and shopping centers across the UK.
“With this innovation, we are enabling consumers to get involved in our campaign, become â€˜famousâ€™ and see first-hand how Windows Phone is unique to each one of us. The result is slick, easy to use and fun to interact with, just like Windows Phone.”