The Windows Phone marketing team are looking for a Senior Manager â€“ Consumer Demand Generation to help spur uptake of Windows Phone 7.
The manager would be in charge of
On the odd chance that one of our readers would apply for the job, given a multi-million dollar budget what would our readers do to increase uptake of Windows Phone 7.
In my view Microsoft has actually been executing not perfectly, but relatively well. They convinced OEMs to release a wide selection of handsets on many carriers, have created a vibrant marketplace and purchased in many of the top apps, and have demonstrated a clear roadmap for the improvement of the OS.
They have engaged in stunts, product placement, concerts, give aways, even sponsored a food truck and numerous other promotions.
There are some that say having either the Microsoft or Windows name associated with the phones are whatâ€™s turning away buyers. On the other hand Microsoft really toned down their branding with Zune and KIN, and it did not really help on those occasions.
Of course I think Microsoft simple needs to release a proper Halo for Windows Phone 7.
What are the bright ideas our readers wish Microsoft Marketing implemented when promoting Windows Phone 7? Let us know below.