Microsoft looking for a Consumer Demand Generation Manager–what would you do?
The Windows Phone marketing team are looking for a Senior Manager â€“ Consumer Demand Generation to help spur uptake of Windows Phone 7.
The manager would be in charge of
- Create global consumer offers strategy and plan for Windows Phone 7, including turn-key programs that can be executed by worldwide subsidiaries with clear field guidance, framework and assets.
- Develop creative promotional strategies and programs to create consumer excitement and demand for Windows Phone 7, leveraging our Microsoft consumer assets and Mobile Operator and OEM partnerships to amplify our investment and consumer buzz.
- Define a measurement and learning plan along with test programs, working closely with key subsidiaries and internal teams within Windows Phone Marketing BG (Outbound Marketing, Communications, Product Management).
- Partner with the Outbound Marketing and Communications Teams to ensure our above-the-line campaign connects with our below-the-line programs (digital and retail) to swing doors open and ultimately drive sales of Windows Phone 7.
- Partner with Product Management Teams to ensure we are leveraging key partnerships with Mobile Operators and OEMs, top ISVs developing brand-name consumer applications, and Microsoft consumer assets, such as Xbox, Zune, and Office.
- Develop a global, scalable model and infrastructure for executing offers worldwide
On the odd chance that one of our readers would apply for the job, given a multi-million dollar budget what would our readers do to increase uptake of Windows Phone 7.
In my view Microsoft has actually been executing not perfectly, but relatively well. They convinced OEMs to release a wide selection of handsets on many carriers, have created a vibrant marketplace and purchased in many of the top apps, and have demonstrated a clear roadmap for the improvement of the OS.
They have engaged in stunts, product placement, concerts, give aways, even sponsored a food truck and numerous other promotions.
There are some that say having either the Microsoft or Windows name associated with the phones are whatâ€™s turning away buyers. On the other hand Microsoft really toned down their branding with Zune and KIN, and it did not really help on those occasions.
Of course I think Microsoft simple needs to release a proper Halo for Windows Phone 7.
What are the bright ideas our readers wish Microsoft Marketing implemented when promoting Windows Phone 7? Let us know below.