Microsoft targeting nigh club scene with latest Windows Phone 7 ad, aims for “edgier ads”

November 2, 2010 | By Surur

Microsoft’s latest ad continues to push the benefits of their glancible user interface. The ad, called Nightclub really, claims the advantage of the user interface is “less, staring, more clubbing”, resulting in “less time alone”, emphasising the relationship benefits of being less involved with your smartphone, which should resonate with most people.

The ad also subtly highlights that Windows phone does in fact have apps, with Need for Speed, Amazon and Open Table prominently displayed.

Microsoft’s marketing director Philippa Snare has told The Drum that the company was aiming for an “edgier” marketing strategy, and that the market share position of Windows phone 7 meant the company was unencumbered by concerns about monopoly abuse.

“It’s something internally that we’ve always wanted to do, but because of the relationship we’ve got with the European Commission we are much more restricted in how creative we can be with our messaging than other people who aren’t necessarily scrutinised all of the time for monopolising power,” said Snare, talking about the launch of Windows Phone 7.

She also said future ads will continue to be in the same vein, with a cord of humour thrown in of course.

Have our readers noticed any increased awareness of Windows Phone 7 amongst their friends and relatives, resulting from the ads? Let us know below.

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About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

Tagged marketing, video, windows phone 7

Melika

I like this ad the best so far
Shannon

I like this one better. [youtube -yIcU2xO0YU http://www.youtube.com/watch?v=-yIcU2xO0YU youtube]
Dave Evans

Now that's the way they should do it. It features the phone, and makes the point in a very cool way….much better!
http://www.facebook.com/profile.php?id=505515024 John Bascom

Too bad the Omnia 7 they show in the commercial isnt available on at&t.. just the stupid focus at the end.

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