We know Microsoft is spending a lot on celebrity endorsement of Windows Phone 8, but who knew the next person to step forward would be Gandalf?
MarketingMagazine.co.uk reports Microsoft has reached an agreement with Warner Bros. to feature the Hobbit characters Gandalf and Bilbo in advertising for Windows Phone 8.
The Hobbit: An Unexpected Journey is being released on December 13th and is sure to be the big movie of Winter 2012.
The campaign will include digital, press, and outdoor activity in the UK, US, France and Germany.
The Windows Phone marketing campaign has so far seen endorsements by celebrities like Jessica Alba, Holly Willoughby, comedian James Corden and Gwen Stefani, and has also branched off into a new campaign called â€œMeet Your Matchâ€ in which Microsoft reps show how Windows Phone is the ideal phone for a variety of users.