One of the strengths of Windows Phone 7 is going to be its tight integration with Microsoftâ€™s various cloud services.
The above ad which popped up via istartedsomething.com concentrates on this, making a feature of seamless synching of media and cross platform gaming.
While the video makes a pretty good case, it could probably have done with an Apple-like voice over, rather than the rather inane instrumental track.
Contrast the video with this ad for the HTC Desire HD, which does a much better job of showing how the features of the device and OS is relevant to the lives of prospective users.
How do our readers feel about this latest ad? Let us know below.