Nielsen finds Windows Phone had 8% market share in India in Q3 2012

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Via NDTV we have learned that for the months of September to October 8% of Indian smartphone buyers chose Windows Phone handsets, significantly more than the 3% Blackberry handsets and 1% iPhones purchased in this period.

The survey was conducted by Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, across 46 Indian cities, and included a relatively small number of 10,000 users.

The survey also revealed an interesting statistic – that only half of the smartphone owners had active data plans.  While they concluded that this meant these were not active smartphone owners, I believe it underlines the importance of local networking such as Bluetooth File Transfer and that an OS should not be designed to rely on a data connection to function.

Given that these are the first numbers of their type we have seen, we can not really draw any conclusion regarding the direction the OS is going in India, but I don’t think it will be a stretch to say to succeed in an under-developed market it needs to be more Android-like ie cheap, powerful and flexible, more like a Jeep and less like a Porsche.

Do our readers agree? Let us know below.

Thanks Arun for the tip.


About Author

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC™s. He is currently sporting a Nokia Lumia 930.

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