Nokia: Apple iRadio ‘Playing Catch Up’ With Nokia Music Service

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Jyrki Rosenberg, VP of Nokia Entertainment yesterday responded to Apple launching their iRadio music streaming service as an act of playing catch up. Nokia already has a similar service in the name of Mix Radio for Windows Phone and Windows devices.

If you are not aware of Mix Radio, here is a short description.

Mix Radio is a free music streaming service that works straight out of the box: no sign up, no subscription, no ads. With mixes added every week and celebrity mixes from the likes of Lana del Rey, there’s always something new to listen to. You can even save your favorite mixes for when you’re offline. Click ‘create a mix’ within the Nokia Music app, add your three favorite artists and press play to discover an all-new mix inspired by your choice. Gig Finder helps you discover all gigs happening near you from the artists you love. Buy tickets, find the venue with HERE Maps, and get directions – all from within the Nokia Music app.

There is also a premium version of this free service with more features.

For a small monthly fee you can skip songs and take as many mixes offline as you want, access your music from web, mobile and laptop, and switch to high-quality audio on Wi-Fi.

Here is the short description about iRadio’s new music experience,

Coming this fall, iTunes Radio will offer you an incredibly personalized experience on day one based on your listening history and past purchases from iTunes. In addition, if you’re listening to a song you like from iTunes Radio or your music library you will be able to have a station built around those. It’s easy to create and customize stations based on whatever you want to hear. Search for artists, songs, or genres, and iTunes Radio will instantly build a station around your choice. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri integration and more.

Rosenberg commented the following on iRadio,

“We launched our streaming radio service in 2011. It’s interesting to see Apple react now and it seems they continue to play catch up. Nokia Music will stay true to our mobile-first approach and continue to deliver an extremely simple, personalised and contextual way to discover and enjoy music on the go.”

What do you think? How can Nokia improve their Music app experience further.