Nokia bundle in US “not meant to be a volume play at all”

February 17, 2012 | By Surur

nokiapr

To any sensible person the headline would not be news at all, but some bloggers have been making a big deal of Nokia pricing itself out of the US market again by releasing very expensive unlocked handsets, which is forgivable however as it has of course been their modus operandi in that market for ages.

Of course those who have followed developments for the last year will actually understand Nokia has developed better carrier relationships in US now, and will in fact soon have two smartphones on GSM carriers in the country, a major feat for the Finnish company.

Keith Nowak, from Nokia PR’s tweet should therefore provide some reassurance that Nokia is not in fact planning tom win back the US market by selling all their phones unlocked for nearly $1000, but will in fact be breaking new low price points for high quality smartphones at super-low prices over the next few months.

But of course for Nokia any publicity may be good publicity, so even the moaning is a win after all

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About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

Tagged nokia, usa, windows phone 7.5

Michael Prince

What didn’t make sense was releasing an unlocked phone at all. But what does make sense is that they don’t want to (once again) compete with the carriers for business. It seems they want to make the 800 officially available in the U.S, but not steal sales from the carrier-branded 710 or 900.
Anonymous

Until Nokia stepped back from the US market they always sold very nice and expensive unlocked phones. Expensive is relative though considering any decent unlocked smartphone is at least $500.

And anyway the deal is a $899 bundle that will be cheaper later.

Anonymous

And it comes with over $300 worth of accessories.

Anonymous

Makes total sense! I could never understand why people bitched incessently about the bundle price. It’s a bundle, it’s supposed to be more than the price of a single item!

There are only a handful of Microsoft stores – So Nokia doesn’t expect to sell these bundles in volume. It is simply a ‘special’ that they are offering to WP/Nokia fans who want the ‘extras’ and who are within close proximity to one of the Microsoft stores.

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