Nokia letting mall attendees test drive a Nokia Lumia 920 for a few hours


In Germany Nokia is doing a mall tour, and are letting people there test drive and carry around a Nokia Lumia 920 for a few hours while they do their shopping.

Called a “personal test drive” the official Nokia smartphone blog describes it as below:

In more than 15 shopping centers throughout Germany, you have the opportunity to test one of the new Nokia Lumia models extensively and if you like, even for a few hours easy to carry.

Yesterday and today started the tour in Munich, more precisely in the "PEP – Perlacher shopping malls." What’s next, a glance at our long list of upcoming locations.

The handsets will be available in 15 shopping malls on these dates below:

Does this sound like an innovative marketing approach? Let us know below.


About Author

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC™s. He is currently sporting a Nokia Lumia 930.


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