Nokia: More PureView Imaging Related Innovation Still To Come

Juha Alakarhu, head of imaging technologies at Nokia told at CES that there are more PureView innovations coming to Nokia smartphones. He said that PureView doesn’t represent any specific technology.

“It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation.”

When asked about the upcoming PureView improvements, he said the following.

Looking ahead, Juha says there are plenty of challenges to overcome. “Imaging is extremely subjective, and you can always make something better.” Pressed for more details, he just smiles at us but does throw us a little bone: “We’re really driving innovation in key areas to deepen and enrich the imaging experience. I can’t tell you about the specific things we’re working on. Safe to say it’s very cool.” Oh, well. At least we tried.

Asked if there’s one major problem he would like to solve in the years ahead,

 “I’d love to make it super easy to get great photos every single time,” he tells us. “You should be able to give your phone to a 3-year old and still capture amazing photos, like with a big DSLR camera.

I’m excited about what Nokia will bring in its next PureView device. Read the full interview in the link below.

Source: Nokia Conversation



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is a Computer Science and Engineering Graduate. He was also a Microsoft Student Partner. He is currently working in a leading IT company. Follow him at twitter.com/pradeepviswav and Facebook