Nokia targets Magenta Nokia Lumia 800 at women

Nokia UK’s YouTube account has posted this above video, celebrating the release if the Magenta (or simply pink) Nokia Lumia 800, which I think, from looking at the video, appears clearly targeted at women.

Surprisingly however the video does not take this theme very far, towards the end defaulting to the standard version of the ad.  Given that Nokia is able to differentiate their handsets with a  distinct colour, I think they could have gone a lot further to show features which would appear distinctly to female users.

Do our readers agree? Let us know below.



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Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a Nokia Lumia 920.