Nokia World becomes smaller, probably cheaper, more secretive
Nokia has announced that they are moving their annual Nokia World conference a bit earlier, from the 25th September to the 5th and 6th September.
Before however rejoicing that this would mean an even earlier announcement of a Nokia Windows Phone 8 handset, it seems the event is set to become a lot more closed and a lot more secretive.
While Nokia calls it moving from a CES to SXSW model, in fact the event will become even smaller, centred around operator and retail partners, not normally the most loose-lipped folk.
If Nokia does show a new Windows Phone 8 phone (which is very likely) this will not necessarily result in an announcement to the general public.
The cause for this change in MO is likely Nokiaâ€™s financial stress, which makes the usually extravagant Nokia World event an expense they could not justify, especially with Nokia promising recently to focus on"lowering the company’s costs, improving cash flow and maintaining a strong financial position."
See the post at Nokia Conversations here.