NPD: 5% of smartphones in Italy now Windows Phones
NPD has released some stats on the Italian market, and it reads as good news for Microsoft, with it and Android the only two growing smartphone ecosystems in the country.
The survey, which measures ownership, not sales, shows Windows Phone ownership has increased significantly from Q2 2012, and currently rests around 5%. In terms of market share, we have seen Kantar surveys which show more than 10% of phones sold every month are now Windows Phones in the country, leading to the increasing installed base.
The news is not so good for iPhone and Symbian, which both saw steep drops in ownership, due to sales not matching the expanding market, while RIM remained stable.
Like the UK Nokia Lumia 8000 news, this market change is driven primarily by the European economic crisis, showing that Microsoft can deliver high quality handsets at low prices it stands a good chance of establishing a foothold on the continent.