UK viewers would have noticed quite a few TV ads for the Nokia Lumia 800 recently by Carphone Warehouse.
It seems resurrecting this second generation Windows Phone 7.5 device is not an accident â€“the handset is apparently a pretty good seller on Pay as you Go, and with the Samsung Galaxy Y is being credited with 10% UK sales growth for the company.
Carphone reported a better-than-expected 57% leap in half-year profits to Â£8.3 million and said it was "quietly optimistic" for the festive season as smartphone deals breathe new life into the pay-as-you-go market.
While Windows Phone is not the ideal cheap smartphone, due to chassis requirements, Nokia has always been at home in the value smartphone area, and it may be that it is only with these cheaper handsets that Nokia can once again reach their core audience of buyers.
Read more at MSN here.