Report: Microsoft Is Shifting Its Marketing Strategy From Product-Specific Ads To Broader Consumer-Oriented Campaigns

Despite its strong product lineup and services, marketing is still one of the areas where Microsoft lags behind its rivals. In the past, each of Microsoft’s division was responsible for their own marketing. Windows team will spend their marketing budget on creating commercials that focuses on Windows OS alone whereas Office team will target Office specific features. As part of “One Microsoft” strategy, Microsoft recently unified the marketing team across the company. Today, Adweek reported that Microsoft is planning to overhaul its approach to marketing by shifting from product-specific ads to broader consumer and business-oriented campaigns. Adweek obtained this information from…

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