Smoked by Windows Phone turning into an online ad campaign this week

February 21, 2012 | By Surur

According to the Seattle Times, Microsoft will be launching an online ad campaign this week with the Smoked by Windows Phone theme.

This will consist of a series of online ads challenging those who use iPhones, Android phones or other mobile devices to beat the speed of a Windows Phone in doing a browser search, sharing with their social network or shooting and posting a photo.

The 12 ads will run on tech sites as well as the Windows Phone Facebook page until the start of April.

Microsoft’s Windows Phone Facebook page will show video footage from the original "Smoked by Windows Phone" challenge featuring Ben “the pc guy” Rudolph which took place at the Consumer Electronics Show in January.

The approach recalls the Mac vs PC ads Apple ran some time ago,and a departure from Microsoft’s usual non-confrontational style of ads.

"Over the last year, one of the things that we’ve actually done is say: ‘We’re not going to sit on the side-lines when our competitors do things that we disagree with,’ " said Frank Shaw, corporate vice president of corporate communications at Microsoft. "We’re going to make sure that we tell our story, with all the assets that we have."

It’s all about communicating with audiences directly, Shaw said to Seattle Times."There have been times in the past when we’ve been quiet even when we’ve had something to say. Today we feel: We have tough competition…. If we have a story to tell, if we have something to say, we should say it. "

About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

Tagged marketing, windows phone 7.5

dcutting

Why just tech sites and why just online? I want to see these on TV. If they truly want to target consumers and specifically first time smart phone users, tech sites are not the places to do it. The smoked by WP competitions are great at showing off the true power of this OS. Why not take it to the airwaves?
dcutting

Why just tech sites and why just online? I want to see these on TV. If they truly want to target consumers and specifically first time smart phone users, tech sites are not the places to do it. The smoked by WP competitions are great at showing off the true power of this OS.Why not take it to the airwaves?
http://www.facebook.com/ellis.w.brown Ellis W. Brown Jr.

Bring the fight to them!! Lets do this!

guesttt999

Yeah, thats the attitude! Lets get the real awareness and marketing campaign started!

cobalto

Bring it on, Bro!
momomomo17

http://lnk.co/IHOTL
http://twitter.com/counterblow the person

why online only? Show the masses on TV.

Scan QR Codes, UPC, EAN, Code 39/128 or ITF barcodes on your Windows Phone 7 to find best prices online.

Enjoy slots? Blackjack? Video Poker? Play Crazy Casino FREE!

#1 FREE Solitaire on WP7

If your a fan of Pong then you will love this game. Heavenly Skies. Save the universe! Are you ready?

A rewarding mix of match 3 and tetris gameplay

Free, Live Tile support for Word Of The Day and so much more. Why NOT try it out?

Set up reminders with only two taps. Supports also text reminders and voice reminders.

Download the best puzzle game in WP7 Marketplace for FREE!

Are you a good Alchemist ? Use your brain to discover Atomic Energy, Chuck Norris, Angry Birds and 1400 more !

Fun puzzle game with over 150 levels!

Fully featured, beautifully designed WP7 YouTube app.

u.n.i MEGA PACK (FREE), the ultimate addictive top GAMES bundle for Windows Phone 7! 7+ and growing!

Highly addictive word game designed for adrenaline junkies. Practice locally, but then are you fast enough to compete online?

The smartest Google reader app.

Air Soccer Fever - Realtime Online Multiplayer casual soccer game for FREE

Beat the Story Mode. When your done Bring your skill online. Rank up by winning online matches. Have 1 on 1's with anyone! Global Online Multiplayer!

Newest devices leaks, online charts and ultimate performance benchmark for every Windows Phone.

Every day, get great app deals from Windows Phone developers pushed to you!

Quick Tiles, a fully featured live tile editor for Windows Phone.

Great sports app for NFL, NBA, MLB, NHL. Pin scores/games to live tile on your home screen.

MobileFax gives you the opportunity to send fax pages from your mobile phone anytime, anywhere !

WP7 Exclusive version of Hanging with Friends

Fabulously fun, lovable, crazy! Bubble Pong Championship

A remake of the classic snake game. The snake wants to grow so don't wait and help her!

Promote your app on WMPoweruser.com