Stephen Elop Explains Choosing Nokia’s Choice Of Windows Phone Over Android

Stephen ElopThe one question that will never end for Nokia CEO Stephen Elop until Windows Phone market share increases significantly is “Why Nokia chose Windows Phone over Android?”. He have answered them at various places in various contexts, and we all know the reason. Recently in an interview to Guardian UK, Stephen Elop explained the choice Nokia made by predicting the future.

Here is an excerpt from the interview,

“I’m very happy with the decision we made,” he said. “What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already.

“Now fast forward to today and examine the Android ecosystem, and there’s a lot of good devices from many different companies, but one company has essentially now become the dominant player.”

“Strategically that’s important for us [to be offering an alternative OS]because having a conversation with [chief executive]Ralph de la Vega at AT&T, the first step in the conversation is the recognition that we’re not Apple, we’re not Samsung/Android – used to be Android/Samsung, it’s actually about Samsung now – we’re a third alternative.

“And as an operator he wants to negotiate with different people and keep pressure on everybody and have the best range of options, he wants that third alternative. So strategically we have an opening with AT&T and every other operator in the world – because we’ve taken that path as the third ecosystem.

“Now, it’s hard – it’s very difficult because we are starting as a challenger, we’re having to build that credibility; but with partners like AT&T we’re gaining that traction . But it was the right decision. You look at a number of other Android providers right now and they’re in a tough spot.”

Read more from the link below.

Source: Guardian UK



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