In an event held at Israel to launch Windows 8, Microsoft CEO Steve Ballmer said that he expects WindowsÂ Phone platform to grow quickly.
On comparing Windows Phone to Google’s Android and Apple’s iOS platforms, Steve said the following,
“With the work we have done with Nokia, HTC, Samsung and others … there is now an opportunity to create really a strong third participant in the smartphone market,”
“We’re still relatively small … I expect the volumes on Windows Phone to really ramp quickly.”
As Steve said,Â the awareness among the masses about theÂ newÂ UI on Windows 8 willÂ drive more awareness about Windows Phone which in turn will drive more sales.