Microsoft’s latest Windows Phone ad tries to sell Windows Phones to parents, showing off Kids Corner, which is a unique Windows Phone feature the other mobile operating systems have yet to swipe.
Microsoft has pushed the feature heavily at the introduction of Windows Phone 8, both by having Joe Belfiore on stage with his kids, and also by having celebrities who are also mothers, like Jessica Alba and Holly Willoughby represent the handset in ads.
In the latest move Microsoft’s Ben the PCGuy tries to sell the feature using everyday families. Do our readers think the ads are a success? Let us know below.
I don’t know if Nokia is now doing product placement in the commercials of other companies, but for those who know those are clearly two Nokia Lumia 920s in the above ad for Wendy’s new Flatbread Grilled Chicken Sandwich.
I suspect however what the ad really portrays is that the Nokia Lumia 920 is the new phone of the hipsters, for whom an iPhone and Samsung is clearly too mainstream, and who are jumping on the Windows Phone train before it is cool.
That can’t be a bad thing, right?
Thanks Martin for the tip.
Microsoft has just uploaded their latest Windows Phone commercial, featuring NBA star Grant Hill, who plays for the Los Angeles Clippers.
The video shows how he uses the camera and social features of Windows Phone and SkyDrive to share videos and pictures and stay in touch with his family.
The commercial is currently airing on ESPN and has the tag line “re-invented around you.”
What do our readers think of this latest add? Let us know below.
Nokiaâ€™s commercials have become a lot better recently, but they could always do with a little bit of more help.
Phong Luong made the above ad as part of his 3rd semester final project at school, and it does a pretty good job of putting the device in an exciting and dynamic setting while still showing off the features of the handset.
I still think however the ad plays too much to existing fans of the device rather than the general public, and that overall we need more ads which explain the actual features of the handset e..g explicitly calling out the optically stabilized video, great low-light pictures and good support for Office files.
Do our readers agree? Let us know below.
We have complained in the past that some of Nokiaâ€™s phone ads are too touchy-feely and do not expound on the features of the phones, which especially does not help feature-laden phones like the Nokia Lumia 920.
It seems that is not the tack Nokia will be following in China, as the above ad demonstrates, which in little more than 2 minutes ably shows off most of the major features of the Nokia Lumia 920.
Do our readers think such ads should come to the west? Let us know below.
Thanks Njoi for the tip.
Here is a somewhat amusing story. In the latest advertising for the HTC Droid DNA, an Android handset, Verizon is using a Nokia JBL PowerUp speaker to demonstrate NFC and Wireless Charging. Unfortunately however the Nokia logo seems to have been removed from the speakers.
No generic version of the speakers are being sold, meaning Verizonâ€™s ad agency must have scrubbed off the stamp.
While neither technologies are new, MyNokiaBlog, who noticed the Nokia accessory in the ad, notes that it demonstrates that Nokia managed to catch the wave of these technologies at just the right time, such that they had accessories for their phones in the market before anyone else, leaving Verizon and HTC with little choice but to use Nokia hardware to demonstrate the usefulness of the technology.
Now if only Nokia ads were as coolâ€¦
Its not Jessica Alba, but Holly Willoughby is likely as recognizable to UK audiences.
The breakfast TV presenter who has also presented shows like the X-factor demonstrates three Windows Phone 8 items in the short video that is debuting on the 12th November – 1) the new start screen 2) Kids Corner and 3) Windows Phone does have apps after all.
The ad will run until mid-April next year on primetime shows, such as The X Factor, I’m a Celebrity… Get Me out of Here!, Made in Chelsea, and Willoughby’s own show, Surprise, Surprise.
Samsung has posted this ad for their range of Windows 8 and Windows Phone 8 products.
Featured in the ad is their Samsung ATIV SMART PC, ATIV Smart PC Pro, ATIV Tab, and ATIV S.
The ad emphasizes that the devices work for both work and play and also all work together very well.
Do you think this ad will sell their products and Windows Phone? Let us know below.
We saw this ad briefly during the keynote, and here it is in full â€“ the first Windows Phone 8 ad, which appears to be concentrated around the personalization of the start screen.
The blurb reads:
The new Windows Phone is the only phone with Live Tiles, designed to keep you closer to what matters most. Pin your favourite people, apps and more. Arrange your Start screen just how you want it and see everything that’s going on, as it happens. Only Windows Phone has Live Appsâ€” a delightful innovation that makes apps easy to use and more amazing than ever. They bring the information you want right to your Start screen. Windows Phone is the smart phone built not for all of us, but for each of us. It’s the smartphone reinvented around you.
Do our readers think this is enough to sell the OS? Let us know below.
The Nokia Lumia 920 has not yet been release yet, but it already stars in an AT&T commercial, this time for their 4G LTE network.
In the commercial a user records a football play on their Lumia 920, which is then shared around the country by other AT&T LTE users.
Hopefully we will see a much wider media push for the handset once it actually hits AT&Tâ€™s shelves.
Thanks Braheem for the tip.
Today we are glad to announce our new application for all and every Windows Phone/Windows 8 developer who are using Microsoft PubCenter to get revenue from their applications.
If you are not wp/win8 developer or donâ€™t know what PubCenter Advertisements is you can ignore this post. Otherwise, continue.
The Jill Sander phone is a bit of an oddity, being in most ways merely a re-cast LG Optimus 7 with Jill Sander branding.
The above video ad however makes the fashion branding appear a very good fit for the magazine-like layout of Windows Phone 7.5, and due to its slightly slower pace compared to other Windows Phone 7 ads may actually allow the features to stand out more.
What do our readers think of the ad? Let us know below.
Thanks Techeffect for the tip.
kaitang8899 has created this Windows Phone 7 ad which takes things into a slightly different direction than usual, leaving aside the flashing effects for a more Google-like look at explaining the functionality of the OS.
What do our readers think of this new take at raising awareness of Windows Phone 7? Let us know below.
Thanks Eingoluq for the tip.
Taking the tile theme to a new extreme, KDDI’s Fujitsi IS12T ad teases the tile interface of Windows Phone 7. Â While not as energetic as Microsoft’s Windows Phone 7 ads in the west, they seem to exude a bit more eastern allure.
What do our readers think? Â A win or not?
Thanks Hussein for the tip.
This Windows Phone 7 Mango ad was created as a class assignment by Izzy Gramp, a photographer and Microsoft student partner, and while it clearly lacks a lot of polish a big budget would bring, it does do a very good job of showing how the new features of Windows Phone 7 Mango come in useful in real life.
Hopefully we will see both a combination of such ads and the more aspirational variety when Mango launches officially later this year.
Windows Phone 7 Ad Rotator controlÂ allows developersÂ to configure ad providers in their appsÂ on the fly.Â An ad rotator controlÂ supports showing ads from different providers with configurable probabilities based on culture. The control fetches the settings from a remote XML file making real time swapping / replacing of ad providers possible. Currently it supportsÂ Microsoft PubCenter, Google AdMob, AdDuplex, Inner-Active and support for no ad display too.
Example Use Cases:
The control can be used in a variety of ways. The most common use cases are:
- Swap ad providers on the fly – specify a single provider for the whole app and swap it to another when the eCPM goes down. E.g. have the app use PubCenter ads and if the eCPM goes down, change the remote XML and have the app switch to AdMob
- Configure ad providers based on culture – show different ad providers for different phone region settings (which usually map to physical location as well). E.g. show PubCenter ads to US users, AdMob to German users and AdDuplex to everyone else
- Configure probabilites of ad providers based on culture. This is the most complex (and most useful) scenario. Implement for example the following use case:
US: 80% PubCenter, 10% InnerActive, 5% AdMob, 5% AdDuplex ads
Germany: 80% AdMob, 10% PubCenter, 10% AdDuplex
France: 100% AdMob
Other: 25% PubCenter, 25% InnerActive, 25% AdMob, 25% AdDuplex
For more details and to download the control, visit the codeplex project page.
Image Credit: InMobi