The latest US Windows Phone commercial features the Nokia Lumia 521 and celebrity stylist Robert Verdi, who seems to be going around as a phone fairy, handing out free Nokia Lumia 521 handsets and loads of accessories to go with them.
The commercial appears to be about demonstrating how Windows Phone can satisfy the needs of common users, but really its rather difficult to discern any message when it is surrounded by so many cheap accessories.
What do our readers think of the ad? Let us know below.
Natwest has recently started running the above ad on television, featuring mobile banking done on a smartphone.
Interestingly the handset used by the father in the ad appears to be a Nokia Lumia 920, while the florist is using an older Nokia Lumia 800 handset. The only other handset shown appears to be one Android model, the HTC One.
Microsoft’s latest Windows Phone ad takes advantage of the rivalry between iPhone and Android by placing itself firmly in the place of the alternative choice, for those who do not want to get caught up in the fight between the two camps.
The video shows a wedding where the guests are split between iOS and Android and when firsts strt flying, it is only the Windows Phone using workers who remain above the fray.
Do our readers think this ad has what it takes to go viral? Let us know below.
Microsoft’s latest Windows Phone ad tries to sell Windows Phones to parents, showing off Kids Corner, which is a unique Windows Phone feature the other mobile operating systems have yet to swipe.
Microsoft has pushed the feature heavily at the introduction of Windows Phone 8, both by having Joe Belfiore on stage with his kids, and also by having celebrities who are also mothers, like Jessica Alba and Holly Willoughby represent the handset in ads.
In the latest move Microsoft’s Ben the PCGuy tries to sell the feature using everyday families. Do our readers think the ads are a success? Let us know below.
I don’t know if Nokia is now doing product placement in the commercials of other companies, but for those who know those are clearly two Nokia Lumia 920s in the above ad for Wendy’s new Flatbread Grilled Chicken Sandwich.
I suspect however what the ad really portrays is that the Nokia Lumia 920 is the new phone of the hipsters, for whom an iPhone and Samsung is clearly too mainstream, and who are jumping on the Windows Phone train before it is cool.
Nokiaâ€™s commercials have become a lot better recently, but they could always do with a little bit of more help.
Phong Luong made the above ad as part of his 3rd semester final project at school, and it does a pretty good job of putting the device in an exciting and dynamic setting while still showing off the features of the handset.
I still think however the ad plays too much to existing fans of the device rather than the general public, and that overall we need more ads which explain the actual features of the handset e..g explicitly calling out the optically stabilized video, great low-light pictures and good support for Office files.
We have complained in the past that some of Nokiaâ€™s phone ads are too touchy-feely and do not expound on the features of the phones, which especially does not help feature-laden phones like the Nokia Lumia 920.
It seems that is not the tack Nokia will be following in China, as the above ad demonstrates, which in little more than 2 minutes ably shows off most of the major features of the Nokia Lumia 920.
Do our readers think such ads should come to the west? Let us know below.
Here is a somewhat amusing story. In the latest advertising for the HTC Droid DNA, an Android handset, Verizon is using a Nokia JBL PowerUp speaker to demonstrate NFC and Wireless Charging. Unfortunately however the Nokia logo seems to have been removed from the speakers.
No generic version of the speakers are being sold, meaning Verizonâ€™s ad agency must have scrubbed off the stamp.
While neither technologies are new, MyNokiaBlog, who noticed the Nokia accessory in the ad, notes that it demonstrates that Nokia managed to catch the wave of these technologies at just the right time, such that they had accessories for their phones in the market before anyone else, leaving Verizon and HTC with little choice but to use Nokia hardware to demonstrate the usefulness of the technology.
Its not Jessica Alba, but Holly Willoughby is likely as recognizable to UK audiences.
The breakfast TV presenter who has also presented shows like the X-factor demonstrates three Windows Phone 8 items in the short video that is debuting on the 12th November – 1) the new start screen 2) Kids Corner and 3) Windows Phone does have apps after all.
The ad will run until mid-April next year on primetime shows, such as The X Factor, I’m a Celebrity… Get Me out of Here!, Made in Chelsea, and Willoughby’s own show, Surprise, Surprise.
We saw this ad briefly during the keynote, and here it is in full â€“ the first Windows Phone 8 ad, which appears to be concentrated around the personalization of the start screen.
The blurb reads:
The new Windows Phone is the only phone with Live Tiles, designed to keep you closer to what matters most. Pin your favourite people, apps and more. Arrange your Start screen just how you want it and see everything that’s going on, as it happens. Only Windows Phone has Live Appsâ€” a delightful innovation that makes apps easy to use and more amazing than ever. They bring the information you want right to your Start screen. Windows Phone is the smart phone built not for all of us, but for each of us. It’s the smartphone reinvented around you.
Do our readers think this is enough to sell the OS? Let us know below.