The latest AdDuplex data for November is now available and surprisingly shows that Nokia’s greatest camera phone yet, the Nokia Lumia 1020, has not gained traction even amongst the Windows Phone community.
The handset has less than 2.9% of the Windows Phone market share, being pegged below the new Nokia Lumia 625, and is unfortunately another sign that the Windows Phone market is heavily weighed towards the low end.
Of course there could be other reasons for the device’s poor performance. I suspect top of the list is that the handset is a transitional device – it was released very close to the new generation of quadcore 1080P handsets, but still sported a dual-core 720P screen. As such the sophisticated buyer saw a major compromise – buy a great camera with old generation 2012 hardware, or wait for the next generation of Windows Phones in 2014 with better specs.
I suspect high end buyers are a lot more informed that Nokia and Microsoft expects, and will not be fobbed off with a poor compromise.
Do our readers agree? Let us know below.
In the early days of Nokia’s arrival on Windows Phone we heard many complaints when software was released exclusively for their handsets.
These days there is much less of an outcry, and according to AdDuplex data the reason is simple – at 90% nearly every Windows Phone in active use is a Nokia Lumia.
This is up from 89% last month, so not unsurprising. A year ago Nokia had 76% of the Windows Phone market, showing the company dominated the Windows Phone market nearly from the start, and has only been consolidating its position over the last few months.
Windows Phone 8 handsets are now 75% of the Windows Phone market, up from 70% last month, indicating that Windows Phone is still going through a growth burst at the moment, as the new WP8 segment rapidly grows vs the static and shrining WP7 segment.
Lastly AdDuplex reports the Nokia Lumia 1520 has started making an appearance on their charts, albeit in the 19th position, but funnily enough still ahead of the Huawei Ascend W2 and Samsung ATIV S Neo.
Given that Nokia’s handset division has been purchased by Microsoft, do our readers still see any point in keeping Windows phone a multi-vendor OS? Let us know below.
The handset hit the market in September there, and did not initially make an impression.
However one month later and the handset now has a solid 3.1% share of the Windows phone market in the region, according to AdDuplex’s data.
In fact the device seems to be selling better than the now venerable Nokia Lumia 520, which was only able to increase its share of the Windows Phone market by 0.6%, and has already overtaken all of the Nokia Lumia 920’s market share.
If this growth continues it is likely that it will soon become the 5th most popular Windows Phone in the region next month, and hopefully grow from there.
The most popular phone in the US at present
Alan Mendelevich from AdDuplex has teased some Windows Phone stats from their upcoming monthly report.
He revealed in September/October the Nokia Lumia 520 family has continued its massive growth, taking over from the Verizon Nokia Lumia 822 as the most popular Windows Phone 8 handset in USA.
There is now also a new Most Popular Windows Phone carrier in USA, likely AT&T, due to sales of new handsets like the Nokia Lumia 520, 925 and 1020.
Windows Phone 8 handsets are now 70% of the Windows Phone market, indicating that growth has remained steady but not spectacular in the last month.
Of interest to developers however is that the average number of users of an average Windows Phone app has doubled since last year, which should mean increased income for both for pay and ad-supported applications.
See the tweets after the break.
Some new data is out by AdDuplex, from their large mobile ad network. The data was gathered on September 20th, and reveals some worrying data points.
As has become the norm, the Nokia Lumia 520 has continued its ascent, now taking 31.6% of the Windows Phone 8 market.
The worrying data point however is that the Nokia Lumia 925, which has already been pretty widely released, is at present only 2.1% of the Windows Phone 8 market. The handset has been on the market since June, and did not even appear in August’s charts.
Alan Mendelevich from AdDuplex has tweeted some teasers from their monthly state of Windows Phone survey collected from their Windows Phone ad network.
The teasers are:
- #WindowsPhone stats teaser #1: Nokia Lumia 520 crosses the 20% marketshare limit, 30% on WP8.
- #WindowsPhone Stats teaser #2: Nokia grabs another 1.5% of WP8 market.
- #WindowsPhone stats teaser #3: GDR2 is on 30% of WP8 devices.
- #WindowsPhone stats teaser #4: There’s a new no.2 Windows Phone in the US. Can you guess the model?
- #WindowsPhone stats teaser #5 and a hint for #4: MetroPCS now has 5% of WP8 carrier marketshare in US.
- #WindowsPhone stats teaser #6: The Windows Phone I bought in Germany is no.5 in DACH. And it wasn’t designed in Finland.
- #WindowsPhone stats teaser #7: All top 10 Windows Phones in China are made by Nokia.
AdDuplex is running a contest where they will let developers win the most desirable objects still to be released.
They are offering a chance to win a Nokia Lumia 1520 or Surface 2 to developers who launch a Windows Phone or a Windows Store app on the AdDuplex network from the 12th September 2013 until the end of October.
Developers will be automatically entered, and the winner will be randomly selected and announced in early November, 2013, provided that the prizes are officially released by the time this campaign ends. The contest is open worldwide.
Head to the sweepstakes page for the details and official rules.
Latest AdDuplex data shows Nokia Lumia 520 is now 27% of WP8 market, Possible Nokia 1080P phablets coming to AT&T and Verizon
AdDuplex have released data from their monthly survey of the devices connected to their mobile ad network, and as usual it casts an interesting light into the real Windows Phone market out there.
The stats show the continuing ascendency of the Nokia Lumia 520, which is now 18% of all Windows Phones in use, and 27% of all Windows Phone 8 handsets in use ie. close to 1/5 Windows Phones are the 520 and 1/3 Windows Phones sold in the last year are the 520, making it a certified Windows Phone hit.
Overall 57% of Windows Phone 8 handsets in use are 512 MB handsets, showing both that low-end handset sales are strong, but that there still remains a strong representation by the high-end market also. At present Windows Phone 8 handsets are 65% of the phones in use, with Nokia having 86.9% of the WP8 market at present.
AdDuplex is close to releasing their monthly Windows Phone stats, collected from their global ad network.
As usual the head of the company, Alan Mendelevich, has posted some teasers a few days earlier. For fans of the Nokia Lumia 1020 the news is better than expected – according to their stats the handset is doing better than the Nokia Lumia 928 did in its early days. Alan later revealed this was around 1% of the Windows Phones in USA, and with around 3-4 million handsets in use in the country that would come to about 40,000 1020’s sold.
The number is not a resounding success, but is certainly a solid footing for what is a relatively niche device.
In another interesting tweet Alan revealed the Nokia Lumia 520 was now more than 25% of all Windows Phone 8 handsets, showing the ascendancy of the low-end Windows Phone is still going strong.
The full stats should be released soon.
Via NokiaPoweruser.com, thanks Tom for the tip.
The Nokia Lumia 520 has continued its low-end assault on the smartphone market, and has been so successful, it appears, that it has now overtaken all other Windows Phones in use, according to AdDuplex’s data, to be come the most popular handset.
In June the device had 8.4% of the market, while the Nokia Lumia 920 led with 12%. In May the NL 520 only held 4.4% share, and one can assume at least another 4% of the Windows Phone market has been ceded to the device.
The data is consistent with retail ‘checks’ by Canaccord Genuity who found Nokia Lumia 520 sales ‘solid’ while Nokia Lumia 920 sales were ‘tempered.
AdDuplex have released same data from their June 7th survey of their Windows Phone ad network.
Of note is that the growth in the Windows Phone market appears to be driven by Nokia’s new lower-end releases, with only the Nokia Lumia 520 and 720 growing their share (from 4.4 to 8.4% and from 1.7 to 3.7% respectively), while the other handsets, including the Nokia Lumia 920, appears to have peaked.
This underscores the Nokia’s need to continue pushing regular new releases to keep up the growth rate needed, and shows the importance of affordable handsets for the brand.
Due to Nokia’s strategy of regular new releases their share of the Windows Phone market has increased further, and has hit 83% overall and 84% for just Windows Phone 8 handsets.
On their blog AdDuplex, the leading cross-promotion network for Windows Phone and Windows Store apps, have announced that they have raised $500,000 in seed financing from Practica Capital.
The AdDuplex ad network is mainly geared to helping end users discover other Windows Phone apps and games, and therefore helps developers help each other get their games in front of a wider audience.
Since its launch in 2011, AdDuplex was widely adopted by Windows Phone developer community and garnered support both from its users as well as from Microsoft.
“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games that take advantage of the phone’s unique features and design,” said Todd Brix, general manager, Windows Phone Store, Microsoft Corp. “AdDuplex has played an important role in our ecosystem by giving developers valuable promotional tools, so we’re pleased to see the company earning recognition from investors.”
AdDuplex plans to use the funding to accelerate its growth by introducing new opportunities in its cross-promotion network and developing new products.
“We have grown AdDuplex organically for more than two years and now it is time to take it to the next level,” said Alan Mendelevich, AdDuplex’ founder and CEO. “It is a great pleasure to have Practica Capital on board, helping us achieve our goal of empowering developers on Windows Phone and Windows platforms to succeed.”
The network is currently used in more than 3,000 apps, serving tens of millions ad impressions every day.
”We have been watching AdDuplex for close to two years and were really impressed with the progress the team made,” stated Practica Capital partner Petras Miciunas.
Developers can read more about the AdDuplex service at their site here.
As usual it makes for interesting reading. We have already seen one surprise, the rapid ascent of the Nokia Lumia 520, which has jumped to 4.4% of the market in less than a month, overtaking the Nokia Lumia 720, 822, HTC 8S and Nokia Lumia 900 amongst others. If this is an indication of volume it suggests the handset may have topped a million sales in only a month (crudely 4.4% of the 30+ million Windows Phone users).
The survey however also revealed Samsung’s complete failure to take part in the Windows Phone 8 ecosystem.
From having 12% of the Windows Phone market before Windows Phone 8 in October 2012, the company fell to just 3.7% of the market in May 2013, and only 1.6% of the Windows Phone 8 market. That makes their Windows Phone 8 handsets a truly tiny niche of the already small Windows Phone market, and indicates how little effort the giant smartphone company has expended.
AdDuplex has released some teaser data from their network taken from the 3rd May. Their data shows that Nokia now has 83% of all Windows Phones in active use outside of USA. Given that HTC is only really competitive with Nokia in USA this dominance is not really surprising.
HTC holds 11.4% of the market, while Samsung, the largest smartphone OEM in the world by far, only holds 3.9%.
The other teaser released by AdDuplex is somewhat more unexpected and interesting.
Nokia Lumia 920 the most popular Windows Phone in China, but Verizon NL 822 outselling the NL 920 in USA
Adduplex have posted their full April report for stats collected from their ad network, and it shows some very interesting data.
While we have been led to believe Nokia’s Windows Phone revolution would be led by their low-end and low-margin handsets, their stats show that if fact the most expensive Lumia, the 920, is taking up a larger and larger share of the market, seeing a recent boost to 14%.
Adduplex suggests this may be due to supply issues finally being sorted out, and it clearly could not have come too soon.
Even in what we would think of as particularly price sensitive markets like China the Nokia Lumia 920 is now leading the race, with 16% of the Windows Phone market, suggesting China Mobile’s sales of the deeply subsidized Nokia Lumia 920T is going pretty well.
The Nokia Lumia 920 has finally overtaken the Nokia Lumia 800 as the most popular Windows Phone in use, at least according to AdDuplex’s numbers, which are taken from their ad service running inside several hundred Windows Phone apps.
The Nokia Lumia 920 now has 14% global share of the market, with the Lumia 800, which has been sustained by cheap sales prices, clocking in at a slightly lower 14% also.
The Lumia 920 has surged from 11% in March 2013, seemingly taking share mainly from the Lumia 800, which had 17% then.
The news bodes well from Nokia’s Q1 2013 financial results, which will be announced on the 18th April, as it suggests their higher margin handset is actually a hit, and that sales have not slackened unduly despite now being 6 months in the market.
Equally interesting, as noted by our commenters, is that the Nokia Lumia 620, introduced only recently, has already grabbed 7% of the market, and that the Nokia Lumia 822, sold only on Verizon, has grabbed 3% of the market all by itself.
Another chart released by AdDuplex shows however that the Windows Phone 8 revolution is still to reach many countries.