Germany, 24th July
AdDuplex has posted their monthly look at the Windows Phone market, and reports that Microsoft’s new low-end hero is off to a good start.
2 months after release the Nokia Lumia 630 is now the 13th most popular Windows Phone globally, moving up from the 20th position last month, while the 635 moved from position 31 to 27.
While globally the handset is still less than 3.5% of the market, in individual countries the handset is doing a lot better.
At BUILD 2014 LG was once again announced as a new WP8.1 OEM.
Now we have seen the first results of the renewed commitment, with the LG D635 showing up on AdDuplex.
The handset features a respectable 720P screen in a 5 inch form factor, suggesting LG is set to deliver a solid mid-range device.
Are there any LG Optimus users looking to upgrade? Let us know below.
AdDuplex has attempted to get an accurate view of the distribution of Windows Phone users worldwide, using a few apps which are distributed equally globally, and by eliminated apps which were strong only regionally and would therefore skew the results.
Above is their current best attempt, though they said they would continue to work to refine the data.
The numbers show USA is still the strongest Windows Phone market, followed by India and Brazil, and surprisingly Russia before Italy.
The percentages allow us to attempt to calculate the size of the Windows Phone market. According to Comscore there are about 5.75 million Windows Phone users in USA, which is 11% of AdDuplex’s numbers, allowing us to calculate that there are around 52 million Windows Phone users.
AdDuplex have released the list of new Windows Phone handsets which has been hitting their ad network.
The list includes a large number of handsets already announced, but also a few which have not see the light of day yet.
Of the ones we have seen already, these include:
Phones which have not yet been seen include a new mid-range Nokia handset.
The list includes:
Motorola has been key to Google’s attempt to improve the reputation of low end Android. This did not however stop the company from being a millstone around Google’s neck, resulting it its recent sale, currently pending regulatory approval, to Lenovo for $2.9 billion.
It is therefore amusing to see Lenovo still dipping its toe into the Windows Phone waters with an 8.1 handset. The company’s presence as a new Windows Phone OEM was confirmed by Microsoft at BUILD 2014, and now AdDuplex has seen the first evidence of such a handset in the wild.
There had earlier been rumours of the company planning a WP8.1 handset for April this year, but of course we know even the OS was not ready then.
The handset was said to be a mid-range affair costing around $420 running the Qualcomm Snapdragon 400 and 600 processor and with a 4.5 to 5 inch screen.
The next step of course is a Motorola-branded Windows Phone, just not possible under Google’s rule. Do they still own the Q trademark?
AdDuplex has released their regular monthly stats for their global ad network.
The data, collected from more than 4000 apps on the 26th May, shows the Nokia Lumia 520 shrinking for the second month in the row, suggesting that that handset’s reign is certainly on the way to being over.
Instead we see the Nokia Lumia 625 growing, increasing to 6.7% of the Windows Phone market, up from 6.3% last month. The handset, which has already been superseded by the Nokia Lumia 630, is actually a pretty great-looking device, and it is a pity it did not catch on in the market as strongly as the Nokia Lumia 520.
AdDuplex has reported their monthly stats on the Windows Phone ecosystem as of April 17th 2014.
The biggest news is that, for the first time, the Nokia Lumia 520 has stopped growing, dropping from 34.5% to 34.3% of the Windows Phone market.
The Nokia Lumia 920 has made somewhat of a comeback, moving from 3rd to second place.
While AdDuplex does not put any major interpretation on the data, we could be seeing the effect of the rumours and announcement of the Nokia Lumia 630 and Nokia X.
On their blog AdDuplex has announced their plan to turn into a proper advertising marketplace where developers can be matched up with advertisers, a bit like BuySellAds does for blog owners.
A developer you will be able to apply to AdDuplex Direct and have a listing for their app in the AdDuplex Direct Catalogue. An advertiser you will be able to browse the catalogue, select the apps they like and initiate advertising deals. When both parties agree on the scope of the deal the advertising campaign starts and when it’s over the developer gets paid.
AdDuplex would take care of the catalogue, ad serving, and money handling, and will take an 18% commission on the sale.
All Windows Phone 8 apps running AdDuplex SDK v.2 are able to apply, though initially not all apps will be included in the trial and only incorporated developers and not individuals will be accepted. Apps will also need to serve at least 10,000 impressions per day. If not enough ad inventory is available the ad space will default either back to the normal cross-promotional role or become hidden.
The feature will launch on Q2 2014.
Developers meeting the criteria can apply here.
AdDuplex have posted their regular monthly Windows Phone usage data, and as usual it provides a interesting insight into the Windows phone world.
As usual it shows the Nokia Lumia 52x series as pretty dominant, with nearly 39% Windows Phone market share worldwide.
The low-end handset is not just ruling in the developing world, but is also shaping the Windows Phone market in USA.
Because Verizon is not offering the device, it has fallen from the first position in USA to the 4th, with only 13.4% of Windows phones in USA being on the carrier.
Even MetroPCS now has more Windows phone users at 14.6%. Because Verizon is in reality more than 30% of the US market the absence of the most popular Windows Phone handset in the carrier ultimately limits Windows Phone’s market share in USA, despite good performance on AT&T and T-Mobile. Microsoft desperately needs to get a low-end handset on Big Red.
AdDuplex is running a year-long promotion for Windows Phone developers.
They are giving away 2 Windows Phones every month for developers who are publishing apps using their service and one high end phone for developers taking part in their monthly challenge.
This month’s monthly challenge, for a Nokia Lumia 1520, is simply for developers to tell them how AdDuplex helped promote their apps.
Read more about the contest at AdDuplex here.
According to AdDuplex data, Windows Phone 8 handsets are now 80% of the Windows Phone installed base, indicating both the growth of the Windows Phone installed base with new handsets, and presumably older Windows Phone 7 handsets being rapidly retired.
As a pointer to the first scenario, the Nokia Lumia 520 has also continued to grow as a proportion of all Windows Phones, with 1/3 of Windows Phones now being a Nokia Lumia 520, suggesting also significantly more than 10 million of these handsets have been sold.
The full AdDuplex report is now out, and in it AdDuplex does some speculation about the number of Windows Phones in current use.
They estimate around 12 million Windows Phone 7 handsets are still in use, decreasing at 2% every month.
At the same time they estimate around 38 million Windows Phone 8 handsets are in use, with this number still increasing. If 8 million handsets are sold in a quarter this number should increase by around 2.5 million per month.
This is a significant installed base, but unfortunately remains dwarfed by the other mobile ecosystems. In fact according estimates by Evercore group the iPhone hit 50 million in September 2010, 3 years and 3 months after its first release.
On the other hand by that measure Windows Phone is tracking the iPhone well, with the OS also hitting 50 million active users 3 years and 3 months after release, having been introduced in October/November 2010.
The iPhone hit 100 million active users only a year later, in September 2011. Do our readers think Windows Phone can emulate that feat? Let us know below.
In many ways it seems developing handsets is like making movies or TV shows – you create a wide range of products in the hope that one or two of them will be successful enough to sustain the company through the next cycle of doing the same.
While the Nokia Lumia 520 was the one Nokia smartphone to stick to the wall in 2013, that handset is now fading, and another Windows Phone has to take up the reins for the OS to grow.
From this month’s AdDuplex data is appears that handset is the Nokia Lumia 625. The Nokia Lumia 625 (which has a 4.7 inch WVGA screen and 5 megapixel camera) at 4.9% of all Windows Phones is currently the 6th most used Windows Phone, having grown 0.4% in the last month and climbing 2 spots, while the flagging Nokia Lumia 520 only gained 0.2% share. In UK the handset grew from 2.8% and 10th position 2 months ago to 6.4% and 4th position this month, while in France it is now second place with 9.5%. In Italy it is now 5%, double its share from a month ago, and in India it has 7.1%
That is not to say Nokia’s higher end handsets are doing completely terribly – AdDuplex notes that there appears to be more Nokia Lumia 1520′s than 525′s, a surprise finding for what was meant to be the 520 successor.
AdDuplex also has some insights into unreleased handsets,with the Nokia RM-997 appearing to be a low-end WVGA handset running WP8 for China.
More interesting is the Samsung SM-W750v, which is a 1080P handset with an amazing 4.3 inch screen. Unfortunately that handset is confined to Verizon’s network, which seems rather unfair considering the carrier is already getting the 5 inch 1080P Nokia Icon.
AdDuplex will publish their full report tomorrow.