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Sony renews fight for the portable gaming market: Microsoft still absent

The last time I wrote about Microsoft‘s need to develop a Zune HD2 with a controller pad, I got a tepid response. One reader in particular, Northerngeek, had some harsh comments

This is ridiculous, will never happen and seems like something a 15 year old dreamed up when he should have been working in class. It serves as nothing but to divide the market further, and if ever made into a product would be akin to the release of the Kin

Here is the drawing

zunehd2concept2

Earlier today, Sony unveiled their Next Generation Portable gaming  device accompanied with breathtaking specs to challenge the Nintendo DS and 3DS line of products. What’s more interesting however, was engadget’s scoop of the  Sony  Ericsson Experia Play (PlayStation Phone). Here is a video showing some games played from an emulator.

 

I think the video clearly demonstrates the superiority dedicated game controller buttons over just using a just a touchscreen with accelerometers and gyroscopes. I agree with ZDnet’s Steve Chapman’s tweet

Am I the only one out there who still hates soft-joystics for games, i.e. playing a side-scroller or FPS on a iPod Touch/iPad?

Sony, during the conference further upped the ante by introducing the Sony PlayStation  Suite which would expand  PlayStation games to Android phones and other compatible handhelds . That move challenges Microsoft’s Xbox live system and gives Sony and Android a viable gaming platform to also go after Apple iOS with Game Center.

Sales  figures from the recent  financial reports from Apple and Nintendo do indicate that Microsoft is leaving a lot of money on the table. Nintendo managed to sell  2.5 million DS units in December, while Apple sold 19.45 million iPods  during the last quarter (average 6 million units a month). I think a Zune HD2 could be competitive in that space

What are your guys thoughts on the PlayStation Phone, NGP, iPod Touch and Microsoft’s absence in that market?

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Microsoft making hay from Apple attack on Android

protectorOppenheimer analyst Yair Reiner reports that Microsoft has been quick to take advantage of Apple’s attack on the open source Android operating system.

Yair, who has performed some industry checks, report that the Apple suite has had an extremely disruptive effect on handset development in the mobile industry.

"Our checks also suggest that these warning shots are meaningfully disrupting the development roadmaps for would-be iPhone killers. Rival software and hardware teams are going back to the drawing board to look for work-arounds. Lawyers are redoubling efforts to gauge potential defensive and offensive responses. And strategy teams are working to chart OS strategies that are better hedged."

"Until recently, most high-end smartphone programs were focused primarily on trying to match the iPhone’s user experience, and secondarily on avoiding any egregious violations of Apple’s patents.

"We believe this order of priorities has temporarily changed — along with the industry’s appreciation for how far Apple is willing to extend the fight. Few OEMs believe that simply staying clear of multi-touch can, on its own, avert Apple’s wrath. We believe a lot of software and hardware is being sent back to engineering departments for work-arounds.

"It’s too early to know how Apple’s legal action against HTC will ultimately play out, or whether Apple will have the appetite to launch additional battles with other OEMs. But in the near term, Apple’s legal actions appear to have temporarily left competitors playing catch-up with their shoelaces tied."

Reiner reports that even before the lawsuit, handset makers were having second thoughts about Google, following the release of the Nexus One, when Google became a direct competitor. Now their faith in Android as the easiest and cheapest way to counter the iPhone has been shaken, says Reiner. The unintended consequence, he suggests, is to send them into the arms of Microsoft (MSFT) and Win7 Mobile.

"Our checks," writes Reiner, "indicate that Microsoft has been quick to sniff out this burgeoning opportunity and has begun to aggressively promote the strength of its own IP portfolio, as well as its willingness to join battle with customers that come under IP attack."

Microsoft provides IP protection that includes the defence of OEMs and distributors against IP claims in every country Microsoft distributes or markets its Windows Embedded and Windows Mobile products; protection of patent, copyright, trademark and trade secret claims based on that software; and the removal of the monetary cap related to defence costs. This means an OEM who directly implements Windows Phone 7 without much modification (about the only way to implement Windows Phone 7) should never suffer any loss related to patents on the software itself, unlike HTC, who is currently facing having half of its shipments banned by the fast-moving ITC, and eventually massive fines by the US federal courts.

In 2006 Jason Stolarczyk, marketing manager for Microsofts Windows Mobile and Embedded group said:

"I think of a device maker building a device with software that is not indemnified is like building a boat without life preservers,"  "This is an extra level of insurance from us for folks to feel confident in building devices that meet the requirements of their customers." "They were now being offered the assurance that there is a single point of responsibility, and that is Microsoft,"

Rob Enderle, the principal analyst for the Enderle Group, said that Microsoft’s indemnification was one of the most comprehensive in the market and set a high bar for competing platforms.

"Intellectual Property litigation has been increasing steadily for the last several years. As a result, indemnification against this litigation not only has become a requirement for any technology purchase, it strongly pushes companies towards the buy side of the build versus buy decision," he said.

Read more at CNNBusiness here.

Did HTC make a mistake betting on Open Source? Let us know below.

36

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