app store

Average app in Marketplace gets 80% more downloads than iPhone app store

September 8, 2011 | By Surur

Research2Guidance have released some numbers suggesting once again that the Windows Phone 7 marketplace deserves attention from developers.

They show, compared to the iOS App store, each app will get 80% more downloads on average, ie. a random app on iOs may get 100 downloads per month on iOS and 180 in Marketplace.

This of course is due to the hypercompetitive iOS market, with more than 400,000 other apps to compete with.

While some have joked Windows Phone 7 has more apps than users, in fact with 30,000 apps and 5 million + users, Windows Phone 7 actually has much less available apps per user, making it a significantly easier environment for a developer to compete in. Of course Marketplace has less potential for run-away hits which make random developers rich, but for the average developer it may be a better option than the crowded iOS and Android platform.

Symbian also sees high downloads per app, due to a massive legacy user base and small number of apps, despite relatively unengaged users, with RIMs store benefiting from a similar element.

The fact that Windows Phone 7, with only a fraction of the installed base as Symbian or RIM, and apps stores of roughly the same size, has downloads per app in between the two suggests Windows Phone 7 users are voracious app downloaders, much more so than Symbian and Blackberry users, and as the user base of Windows Phone 7 users grow developers will also see significantly more profit on the platform also.

See more data at Research2Guidance.com here.

Via TechRadar.com

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Marketplace hits 30,000 apps

August 28, 2011 | By Surur

According to WindowsPhoneAppList (somewhat more reliable than TechCrunch) marketplace has finally hit the 30,000 app milestone. Marketplace took 312 days to reach that point, somewhat slower than the iPhone, but nearly 7 months faster than the Android Market.

The progress is still following the trajectory of the iPhone App Store more or less, but with some slow down recently, possibly due to Mango and restrictions Microsoft placed on spam apps.

As can be seen from the graph above it is still growing much faster than the Android, which took 512 days to hit 30,000 apps.

The 30,000 number is significant in one other way – 30,000 apps is often the number which has been quoted for the total number of applications available for Windows Mobile. Of course there are classes of apps available for Windows Mobile, like FTP clients, which are not at all available for Windows Phone 7, but with the advent of Mango this will likely change rapidly.

47% of apps are free, 20% have trials and 33% are paid and do not. Only 17% of apps are games, and books and reference is a troubling 14% of “apps”. At least Marketplace is spared the “Themes” flood common on the Blackberry, Symbian and Android app stores.

Are our readers finding what they want more often in Marketplace? Let us know below.

Thanks Bugbog for the tip.

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Now iPhone developers are stealing Windows Phone 7 apps

August 2, 2011 | By Surur

Taking their cue from Steve Jobs, who called 2011 the year of the copier and promptly stole all the best ideas from Android and Windows Phone 7, this iPhone developer basically stole the design from the Diving calculator and log book wholesale from German developer Sven Knoch.

Sven’s app, Diving Log, which retails for $2.99, was released in December 2010, while Massimiliano Gargani’s Divers Book, which is free, was released only a few weeks ago.

Sven is still to have words with the copyist, but would appreciate if buyers who want a clean metro designed dive log turn to his app, in Marketplace here, rather than a bad knock-off in the app store.

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Apple slowly losing App Store trademark

July 7, 2011 | By Surur

U.S. District Court Judge Phyllis Hamilton has struck down Apple’s initial request for an injunction against Amazon for the use of the trademarked term App Store.

Judge Hamilton has ruled Apple failed to prove that its App Store trademark is “prominent and renowned” further adding that several other companies use the phrase “app store” to describe a place from which mobile software can be purchased and downloaded — in much the same way people describe a place where you can purchase groceries as a grocery store, or hardware as a hardware store.

Hamilton also took issue with Apple’s assertion that Amazon’s Appstore would allow malicious or inappropriate apps to enter the market and that would harm the company’s reputation. That’s highly unlikely, she stated, since Amazon doesn’t offer downloads for iOS devices.

The case is still to go to full trial, but with the judge already ruling that App Store is in generic use Apple does not seem to have much legs to stand on.

Microsoft has been one company who has come out in support of App Store generic term, suggesting at some point we may start hearing about the Microsoft Windows Phone App Store ?

Via Geek.com

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Microsoft, Nokia and others challenging Apple’s European App Store trademark

May 13, 2011 | By Surur

A coalition of smartphone OEMs including Microsoft, HTC, Nokia, and Sony Ericsson have formally filed an application to get Apple’s European trademark for the words "App Store" and "Appstore" invalidated.

The companies told the Community Trade Mark office in Europe the words were too generic, and joined Amazon who is currently involved in a similar action.

"Today’s filings by HTC, Nokia, Sony Ericsson, and Microsoft, like Amazon’s recent action, demonstrate the breadth of opposition to Apple’s unsupportable claim of exclusivity," a Microsoft representative said in a statement. "’App store,’ like ‘toy store’ or ‘book store,’ is a generic term that should continue to be available for everyone to use for stores that sell apps." Like Amazon the new applications note that even Steve Jobs used the words App Store generically and that the name has been and is already in use by others like Shopify, Sendmail, and DirectTV.

The move follows a similar action in USA which followed Apple suing Amazon for the use of the word.

WP7 Marketplace already the 3rd most complete for top apps

May 2, 2011 | By Surur

appstores

PCWorld has had a look at the various app stores, and have come to the conclusion that, when it comes to the top apps that matter, the Apple App Store is not that far ahead anymore, even when compared to the smaller app stores like the Windows phone 7 marketplace.

Comparing the top 35 apps in iPhone App Store, and including the apps for which alternatives exist, the Android Market had 32 same or similar apps, and the Windows Phone 7 Marketplace 27. After this the Ovi Store had 24, Blackberry App World 22 and the Palm App Catalog 21.

PCWorld concludes:

For years Apple has marketed the iPhone by emphasizing its slick apps, with the mantra "There’s an app for that." But shoppers don’t have to fear being deprived of mobile apps should they select a competing phone.

Our prediction is that the playing field will continue to level out when it comes to available cross-platform apps. Apple’s App Store and the Android Market may always be top dogs in terms of app variety. But as the cliché goes, it’s all about quality, not quantity–and that’s true for both apps and hardware.

Read their full report here.

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Windows Phone Marketplace has the “strongest security process”

April 23, 2011 | By Surur

androidinsecure Application security has been identified as the biggest threat to smartphone users and the businesses supporting them at the Infosecurity Europe 2011 conference, and it also appears to be an area most mobile OS makers pay scant regard to.

Speaking to an overflowing Business Theatre at the event, the Veracode founder and CTO Chris Wysopal warned while risks existed at all layers, application security deserved more attention.

Noting that apps can either purposeful malicious or inadvertently place users at risk, he listed 10 ways apps can compromise users. The list includes:

Activity monitoring and data retrieval
Unauthorized dialing, SMS, and payments
Unauthorized network connectivity (data exfiltration or command & control)
UI (unique identifier) impersonation
System modification (rootkit, APN proxy configuration)
Logic or time bomb
Sensitive data leakage (inadvertent or side channel)
Unsafe sensitive data storage
Unsafe sensitive data transmission
Hardcoded password/keys

Application stores are meant to curate the safety and quality of apps, but Wysopal noted that not all are created equal – at least, not from a security perspective. While all app stores can revoke apps, the iPhone App Store seems mainly concerned with the user experience, and of course the Android Market is famous for its laissez faire approach to security.

“Apple is famous for their walled garden and has an approval process”, Wyspoal noted. “But it’s not clear that they are looking at security issues. They seem to care about user experience and policies.”

Conversely, Wysopal continued, the app market for the Windows phone has the “strongest” security process, whereby it runs a static analysis for malware as part of its approval method.

Wysopal provided dozens of real-world examples of how applications have absconded with user data using various methods on the Top Ten.

“The risks on a mobile device are very different”, Wyspoal said. “It’s highly, highly portable as you carry it on you all the time, so from a privacy standpoint, things like your [immediate] location are more sensitive than the location of your desktop at work, for instance.”

Flawless Victory: 10,000 Marketplace apps reached, faster than iPhone or Android

March 12, 2011 | By Surur

wp710002

Update: According to Windows Phone App List and Marketplace Browser the 10,000 app milestone has been passed. As reported below, this was achieved much faster than Android and on pace with the App Store.

WindowsPhoneapplists.com reports nearly 1200 applications have been added in the last 2 weeks, which is an acceleration on the usual 1000.

While the quality of apps is as important as the number, the WP7 Marketplace has already surpassed lesser rivals like webOS some months ago, and if one ignores the 11,000 spam apps (ebooks and themes) in Blackberry App World is nipping at the heels of its much larger rival.

It took the Android Market 11 months to reach the 10,000 app mile stone, something the Windows Phone 7 Marketplace is set to achieve in little more than 4 1/2 months.

In fact the Windows Phone 7 marketplace will hit the milestone even faster than the iPhone app store, which did it in 142 days, according to 148apps.com. At the time Apple took out a full page newspaper ad, but of course goal posts have moved on a bit since then.

The question of course remains whether growth will go exponential or remain linear, but there is no arguing that this is a very good start.

Thanks Kevin D for the tip.

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Microsoft disputes App Store trademark

January 12, 2011 | By l3v5y

Microsoft has contested Apple’s claim to “App Store” as a trademark. In an opposition filing to the US Patent and Trademark Office, Microsoft argues that it’s far too generic a phrase, based around the idea that both “app” and “store” are generic descriptive nomenclature.

‘App’ is a common generic name for the goods offered at Apple’s store, as shown in dictionary definitions and by widespread use by Apple and others.
‘Store’ is generic for the ‘retail store services’ for which Apple seeks registration, and indeed, Apple refers to its ‘App Store” as a store.

Precedent is on Microsoft’s side: the USPTO has previously denied trademarks to similar phrases, such as “The Computer Store”, and Steve Jobs himself in one of his trademark rants referred to the various Android marketplaces as app stores:

In addition to Google’s own app marketplace, Amazon, Verizon and Vodafone have all announced that they are creating their own app stores for Android. There will be at least four app stores on Android which customers must search through to find the app they want and developers will need to work to distribute their apps and get paid.

What difference will the ruling make one way or another? Probably very little, as while Microsoft and others have been forced to use cumbersome phrases like “virtual store for apps” in their official literature, in common parlance pretty much everyone already calls app stores app stores – which is exactly what Microsoft are arguing.

via The Register.

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HTC planning e-book, app store

November 8, 2010 | By Surur

eCover1 HTC is apparently hiring staff to create an e-book and application store for its smartphones, according to the Financial Times.

According to their sources HTC has been hiring content editors for a planned online HTC store for its phones, including for e-books and magazines as well as for applications. The team is understood initially to include a small number of staff based in Taiwan, with plans to expand to 100 people in different locations around the world.

When asked to comment HTC said it is “growing very fast and we are hiring for a variety of positions including marketers, developers, technical writers and many others. We are always exploring new areas we can add value to our customers but we can’t comment on our future plans.”

It is not clear if this move will impact HTC’s Windows Phone 7 offering in any way. While Microsoft forbids alternate application stores in Windows Phone 7, OEMs are allowed their own segment in Marketplace, an area which LG is currently using to very good effect and which does provide HTC with a distribution route on that platform.

200,000+ apps and why it doesn’t matter

July 23, 2010 | By rush24

Now that the WP7 tech preview has survived the first round of reviews by the media, the next round, other than fixing the issues raised, will consist of attracting as many developers as possible on board. The IOS4 platform boasts a 200,000+ app advantage and Android is second with 70,000 apps, making it a daunting task to catch up, or even just get close. These figures get bandied around as an omen for the impending failure of WP7, that has consequently led some developers to go as far as turning down Microsoft’s outreach efforts, and, or even money, to develop for the platform-a foolhardy decision on their part.

So why doesn’t it matter? I dug deeper into Gizmodo’s latest article; A detailed state of the apps report to find the answer.

14 out of 20 apps in Apple’s all time paid list were games with the next remaining 4 out of 6 labeled as entertainment.

WP7 will unleash the power of XBox live, which plays host to a thriving gaming developer community, and features thousands of games already available online. Microsoft has also promised a plethora of first party games through their Game studio division in addition to working with Xbox games publishers to port or develop new games for the OS. It becomes pretty clear that when it comes to the most profitable apps(games), WP7 will be competitive, and dare I say, leader in quality and selection. The Zune software covers the entertainment and multimedia part.

Continue reading →

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Windows Phone 7 Market Place Idea

July 14, 2010 | By WenWP

This last week I have been thinking of how MS will implement their marketplace on their main hub, and here is the way I would do it. If I worked with MS on ideas or design I would recommend them to make a simple tile that links to the marketplace application, and here is what I would make that tile do.

Look Nice, and has some function behind it.
Make it so when an app I have installed is updated. A guy wearing a marketplace shirt pops up and has a thought bobble saying “Updates Available” or something in that nature.
Have a line of app icons that are always moving, and the apps displayed are either new or recommended applications.
Make it so when you hold it and shake it, the tile can update with a new line of applications or a better function.

That is all I would love to have on the hub, and if that is possible, it would rock.

Do you guys have a new found love for Windows Phone 7 after Windows Phone live was announced yesterday? I know I do.

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Average iPhone app only earns $2 per day (or why the app store is a fools errand)

June 23, 2010 | By Surur

Tomi T Ahonen, mobile market guru, has published a lengthy and detailed analysis of the iPhone app store economics, and it certainly does not look good.
Noting Apple’s large number announcements of $1.43 billion in revenue and 5 billion in downloads make the market sound very lucrative, he argues the truth is that starting to write an iPhone app may be the most stupid thing a developer or company can do.

It would be pretty difficult to distil his argument into a paragraph, but I shall make a short attempt. The truth is that while more than 75% of applications in the app store are for a fee, with the average price around $3.83, more than 80% of those 5 billion apps downloaded were in fact of the free variety. Also while the average asking price of paid applications were $3.83, even then the cheaper applications sold more, making the average selling price only around $1.85.

While some developers do make it rich on the app store, due to the long tail phenomena the majority of the $1 billion ( what’s left over after Apple takes its share) will go to a few odd developers, and more than half will only earn around $682 per year per app. With iPhone apps on average costing $15 000 or more to build, this means the vast majority of developers will never make back their investment.

Ahonen calls the App store a bubble, just like the dot com bubble of 2000, which will see many foolish developers and companies separated from their money. He also calls companies which only cater for the small iPhone demographic (only a few percent of mobile phone users) idiots for not looking after the majority of their customers. He gives the example of the Hilton hotel only allowing iPhone users to book room service meals via an app on their phone, while ignoring and offending the 97% of their customers who they could easily have served similarly with a mobile website.

Calling iPhone devotees blinded by large numbers, he notes even the most successful iPhone game (Angry birds which sold 4 million) pales into insignificance compared to mobile games like Tetris which easily sold into the 100 millions.

He said:

Suspending all market realism, believing that magical billion download numbers of free content somehow have created an alternate economy where normal rules do not apply. No. If you do advertising, then you measure it by advertising metrics and apply that business logic. Then you value a wider reaching (multi-media interactive platform) ahead of the narrow reaching one of similar performance.

The analysis is pretty long but fascinating, and reading it should temper any developers with App Store “Get Rich” schemes.

Read the full post here.

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