Tag Archives: Assertive Display

Nokia Lumia 1520 Uses Assertive Display By Apical To Improve Outdoor Readability

daylight demo

We saw the above image at Nokia World few days back. Everyone was thoroughly impressed with the outdoor viewing capabilities of the Lumia 1520. There is a secret behind this magical technology, it is called Assertive Display. Nokia is using the Assertive Display technology from Apical to make this happen.

Assertive Display delivers a high-quality viewing experience even in bright sunshine and enables dramatic reductions in display power consumption. Instead of the traditional backlight control to make the display adaptive to its environment, Assertive display’s sophisticated digital processing adjusts each pixel individually in real time.

Assertive Display takes control of both the screen brightness, and of the color of each individual pixel of each video frame, and adjusts these coherently providing total control of viewing experience from total darkness to bright sunshine.

Forget the all the complex technologies behind this display, I’m sure that the consumers who are buying Lumia 1520 are going to enjoy the best full HD display experience on a mobile that is currently available on the market. What do you think?

Read full press release after the break.

Continue reading