Tag Archives: comscore

Windows Phone the biggest grower in USA in post-holiday season

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Here is a big surprise for Windows Phone users in USA.

According to the latest Comscore numbers Windows Phone was the fastest growing mobile OS in USA in the 3 months ending February 2014.

By their numbers  over the last 3 months Windows Phone added 490,000 users, while Android only added 326,000 and iOS 163,000. This is without accounting for the growth in the market, which itself increased by 7%.

Windows Phone also increased from 3.2 to 3.4% month on month and solidified its distance from Blackberry, which is now only 2.9% of the market.

If real, the increase is again likely due to the success of the Nokia Lumia 520 and 521, and we hope the Nokia Lumia 635 will have a similar success on AT&T and T-Mobile.

See the full report at Comscore here.

Small victories: Windows Phone are now used by more people than Blackberry in USA

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According to the latest data from Comscore, Windows Phones are now used by more subscribers than Blackberry handsets in USA.

3.2% of 159.8 million US smartphone owners use Windows Phones, or 5.11 million people, vs 4.95 million Blackberry owners.

This is up around 330,000 people from 3 months ago, indicating the effect of the Christmas season on sales, likely due to great Nokia Lumia 520/521 sales.

Blackberry is down another 0.5%, after losing 0.7% 3 months earlier, which is unsurprising when the operating system only holds 0.5% of the US smartphone sales.  A recent promotion by T-Mobile saw 94% of Blackberry users taking part upgrading to handsets running other operating systems, despite a $50 incentive to stay Blackberry by T-Mobile.

Of course 3.2% is still well in the range of irrelevance, so we hope for actual growth in the market, which I think we will only see if Microsoft release a low-cost handset on Verizon.

See the full report at Comscore here.

Comscore: Windows Phone actually lost 50,000 users between Q3 and Q4 2013 in USA

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In as far as Comscore numbers can be trusted, things continue to look bad for Windows Phone in USA.

The latest numbers back from the market research company shows Windows Phone having 3.1% share of the subscriber base in the last 3 months of 2013, down from 3.3% in Q3 2013.

That translates into Windows Phone subscribers dropping from 4.88 million to 4.83 million users.

While we have reports of gangbuster sales of Nokia’s cheapest Windows Phone in USA, the Nokia Lumia 521/520,it seems the pull of the newly launched iPhone was too much.  If there is any consolation to Windows Phone, it is that even Android lost some market share over the period, with Apple being the big winner, gaining a full 1.2% in the period.

It is likely we will once again see gains over the next 3 quarters, as iPhone mania subsides, but it is clear the US market remains a very hard nut to crack.

November Comscore numbers shows flat Windows Phone growth

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As underlined by the Kantar numbers earlier today, Windows Phone continues to struggle in the US market.

The November Comscore numbers are now out, showing that Windows Phone users slipped from 3.2 to 3.1% of smartphone subscribers in the USA.  The number is also down from 3.2% in October, and represents around 4.73 million of the 152.5 million US smartphone users.

The slack seems to have been largely taken up by Android, which grew 0.3% to 51.9% and iOS, which grew 0.5% to 41.2% of the market.

If there are any good news, it is that Blackberry continues to slip at a rather rapid rate, and Windows Phone will soon be the number 3 operating system in US, not just by sales, but also by total ownership.

See the full report at Comscore here.

Windows Phone adds around half a million US users in latest Comscore numbers

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Comscore has released their smartphone market share numbers for the 3 months ending October 2013, compared with the 3 months ending July 2013.

Over the 3 month period Windows Phone’s share of the smartphone user base in USA increased by 0.2%, and with the growth in the market that has meant that around 475,000 Windows Phone users have been added over the same period, leaving us with an installed base of 4.774 million users.

Over the period nearly every mobile operating system grew share, except for Blackberry, which suffered a massive 0.7% loss, one of the biggest ever, leaving it only 0.4% away from the Windows Phone installed base. The other operating system which saw share loss was Symbian, which is of course no longer being sold in USA. 

Interestingly the numbers appear to indicate those departing Blackberry and Symbian users chose Windows Phones as often as they chose iPhones, with the majority choosing Android handsets.

See the full report at Comscore here.

September Comscore numbers underline Windows Phone US gains

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For the 3rd month in the row Windows Phone has seen gains in their US Comscore numbers, indicating hopefully for once that the growth is not just a statistical quirk.

Windows Phone has gained 0.2% of the US subscriber base in Q3 2013, and up 0.1% from last month.

This translates into 4.88 million out of 147.9 million US smartphone users owning Windows Phones, a gain of around 240,000 users from last month’s numbers.

Windows Phone and iOS were the only mobile operating systems to grow, with Android losing 0.2% of the US smartphone user base, while Blackberry lost a massive 0.6%, and Apple gained 0.7%.

The growth is likely due to good sales of the Nokia Lumia 520/521, but of course other high profile handsets like the Nokia Lumia 1020 were also released that quarter.

See the full Comscore report here.

Comscore confirms Windows Phone the second largest OS in Mexico by sales and installed base

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The Mobile Summit Mexico has released an infographic about the mobile market in Mexico.

The data reveals 37% or about 38 million Mexican phone users had smartphones, though most did not have data plans, only using WIFI.

Phones were also heavily used for video, but what would be of most interest to Windows Phone users is that Windows Phone was confirmed by Comscore to be the second largest OS in terms of both sales and ownership, behind Android, but ahead of Blackberry and iOS.

The data comes from Comscore’s June survey and confirms similar data from Kantar.

See the full infographic in Spanish after the break.

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Latest August Comscore numbers show Windows Phone gains

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The latest Comscore numbers for USA for the 3 months ending August is showing some movement for Windows Phone, with the OS blipping up to 3.2% of smartphone ownership in US.

This translates into 4.64 million Windows Mobile and Windows Phone users in USA, up from 4.23 million in May 2013.

The numbers may finally be showing the effect of cheap Windows Phones like the Nokia Lumia 520 and 521, or of course simply statistical variation.

One can not however argue with the trend which is haunting Blackberry, who is now only 4% of the US market, down from 4.8% a quarter ago and 4.3% from last month.

Interestingly Android is also trending downwards, if ever so slowly, reflecting a trend which is also present in Europe, and showing that even that juggernaut may not be invincible after all.

Via TNW

Windows Phone maintains a steady share in July Comscore numbers

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The July Comscore numbers are out, and it shows in USA Windows Phone’s share of the US subscribers has remained static, at around 3%.

This translates to around 4.3 million Windows Phone users, up 145,000 from April this year.

Unfortunately while the total number of users are going up, the share it not rising as we had hoped yet, underlining that the US market is far from the most Windows Phone-friendly.

See the full report here.

Thanks A2J for the tip.

April Comscore: Windows Phone holding steady, added 140,000 users

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The latest Comscore numbers for the 3 months ending April 2013 shows 3% of the 138.5 million smartphone users in USA, or around 4.155 million people, own Windows Mobile or Windows Phone handsets.

This percentage is slightly down from the 3.1% in the 3 months ending January 2013, but due to the growing smartphone market in the US, still represents an addition of 143,600 new Windows Phone users since that period.

On a month to month basis Windows Phone has remained steady at 3%, which also due to the growing smartphone market represents the addition of 54,000 people.

This contrasts with Blackberry, who last 600,000 users over the 3 month period, despite the launch of the Blackberry Z10 in March this year.

I expect the release of the Nokia Lumia 521 and Nokia Lumia 928 in May will move the needle somewhat, and with rumours of the Nokia EOS in July I expect this number to trend up eventually.

Latest Comscore numbers shows small quarterly Windows Phone gains in USA

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Compared to Q4 2012 Windows Phone has grown its percentage of smartphone ownership in USA from 2.9 to 3.0%, according to Comscore.

While the percentage gain may be small, over the same period the smartphone market grew from 125.9 million users to 136.7 million, adding 10.8 million users, meaning around 450,000 Windows Phone users were added in Q1 2013.

Over the same period Blackberry lost 950,000 users, Symbian 72,000 and Apple of course gained 7.2 million users while Google added 3.85 million users.

Windows Phone currently has around 4.1 million users in USA, but hopefully initiatives like the Verizon Nokia Lumia 928 and the T-Mobile Nokia Lumia 521 will mean we will see this number grow significantly.

Don’t call it a comeback: Windows Phone install base increase for second month in a row in USA, according to Comscore

As predicted, as Windows Phone’s market share in US rises to exceed its meager installed base as measured by Comscore the later has also started to respond.

For the first time in many years Windows Mobile + Windows Phone’s percent of the installed base has increased both month on month and quarterly, increasing from 3% 3 months ago and 3,1% last month to 3.2%, adding 267,000 users over the last month.

With Windows Phone hitting a market share as measured by Kantar of more than 4% we can expect this number to continue to increase slowly for the foreseeable future.

Ok, I think we can call it a comeback after all.

Latest Comscore numbers show biggest gain in Windows Phone users in more than 2 years

Microsoft Jan-11 Feb-12 March-12 April-12 May-12 Jun-12 Jul-12 Aug-12 Sept-12 Oct-12 Nov-12 Dec-12 Jan-13
US installed base 4.4 3.9 3.9 4.0 4.0 3.8 3.6 3.6 3.6 3.2 3.0 2.9 3.1
Percent loss 0.2 0.5 0 -0.1 0 0.2 0.2 0 0 0.4 0.2 0.1 -0.2

We are pretty used to reading bad news each month the Comscore numbers come out, so it will come as somewhat of a surprise to readers that this month things are looking up.

According to Comscore in the last 3 months ending January 2013 3.1 % of 129.4 million smartphone users in USA owned a Windows Mobile or Windows Phone handset.  While this is slightly down from 3 months ago, it is up sequentially, meaning in January 2013 more than 4 million Americans owned a phone running a Microsoft OS.  This is a stunning 360,000 up from the December numbers.

It is also the first time in more than 2 years that Microsoft OS numbers have been up 0.2% points, which hopefully means it is more than a statistical anomaly.

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While we will be careful about saying the Comscore numbers have hit the bottom and are on their way up, we do note that when the Comscore numbers start being equal to the Windows Phone market share, as indicated by Kantar numbers, which shows Windows Phone having 3.2% market share,  the only way really is up.

Do our readers think we have hit the bottom? Let us know below.

Update: Asymco tweeted this graph, noting in the 3 months ending January 2013 Windows Phone added nearly as many users (360,000) and Android (400,000) in USA.

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With Android trending down maybe USA is ready for a change after all.

Thanks Brian for the tip.