Comscore has released their smartphone market share numbers for the 3 months ending October 2013, compared with the 3 months ending July 2013.
Over the 3 month period Windows Phone’s share of the smartphone user base in USA increased by 0.2%, and with the growth in the market that has meant that around 475,000 Windows Phone users have been added over the same period, leaving us with an installed base of 4.774 million users.
Over the period nearly every mobile operating system grew share, except for Blackberry, which suffered a massive 0.7% loss, one of the biggest ever, leaving it only 0.4% away from the Windows Phone installed base. The other operating system which saw share loss was Symbian, which is of course no longer being sold in USA.
Interestingly the numbers appear to indicate those departing Blackberry and Symbian users chose Windows Phones as often as they chose iPhones, with the majority choosing Android handsets.
See the full report at Comscore here.
For the 3rd month in the row Windows Phone has seen gains in their US Comscore numbers, indicating hopefully for once that the growth is not just a statistical quirk.
Windows Phone has gained 0.2% of the US subscriber base in Q3 2013, and up 0.1% from last month.
This translates into 4.88 million out of 147.9 million US smartphone users owning Windows Phones, a gain of around 240,000 users from last month’s numbers.
Windows Phone and iOS were the only mobile operating systems to grow, with Android losing 0.2% of the US smartphone user base, while Blackberry lost a massive 0.6%, and Apple gained 0.7%.
The growth is likely due to good sales of the Nokia Lumia 520/521, but of course other high profile handsets like the Nokia Lumia 1020 were also released that quarter.
See the full Comscore report here.
The Mobile Summit Mexico has released an infographic about the mobile market in Mexico.
The data reveals 37% or about 38 million Mexican phone users had smartphones, though most did not have data plans, only using WIFI.
Phones were also heavily used for video, but what would be of most interest to Windows Phone users is that Windows Phone was confirmed by Comscore to be the second largest OS in terms of both sales and ownership, behind Android, but ahead of Blackberry and iOS.
The data comes from Comscore’s June survey and confirms similar data from Kantar.
See the full infographic in Spanish after the break.
The latest Comscore numbers for USA for the 3 months ending August is showing some movement for Windows Phone, with the OS blipping up to 3.2% of smartphone ownership in US.
This translates into 4.64 million Windows Mobile and Windows Phone users in USA, up from 4.23 million in May 2013.
The numbers may finally be showing the effect of cheap Windows Phones like the Nokia Lumia 520 and 521, or of course simply statistical variation.
One can not however argue with the trend which is haunting Blackberry, who is now only 4% of the US market, down from 4.8% a quarter ago and 4.3% from last month.
Interestingly Android is also trending downwards, if ever so slowly, reflecting a trend which is also present in Europe, and showing that even that juggernaut may not be invincible after all.
The July Comscore numbers are out, and it shows in USA Windows Phone’s share of the US subscribers has remained static, at around 3%.
This translates to around 4.3 million Windows Phone users, up 145,000 from April this year.
Unfortunately while the total number of users are going up, the share it not rising as we had hoped yet, underlining that the US market is far from the most Windows Phone-friendly.
See the full report here.
Thanks A2J for the tip.
The latest Comscore numbers for the 3 months ending April 2013 shows 3% of the 138.5 million smartphone users in USA, or around 4.155 million people, own Windows Mobile or Windows Phone handsets.
This percentage is slightly down from the 3.1% in the 3 months ending January 2013, but due to the growing smartphone market in the US, still represents an addition of 143,600 new Windows Phone users since that period.
On a month to month basis Windows Phone has remained steady at 3%, which also due to the growing smartphone market represents the addition of 54,000 people.
This contrasts with Blackberry, who last 600,000 users over the 3 month period, despite the launch of the Blackberry Z10 in March this year.
I expect the release of the Nokia Lumia 521 and Nokia Lumia 928 in May will move the needle somewhat, and with rumours of the Nokia EOS in July I expect this number to trend up eventually.
Compared to Q4 2012 Windows Phone has grown its percentage of smartphone ownership in USA from 2.9 to 3.0%, according to Comscore.
While the percentage gain may be small, over the same period the smartphone market grew from 125.9 million users to 136.7 million, adding 10.8 million users, meaning around 450,000 Windows Phone users were added in Q1 2013.
Over the same period Blackberry lost 950,000 users, Symbian 72,000 and Apple of course gained 7.2 million users while Google added 3.85 million users.
Windows Phone currently has around 4.1 million users in USA, but hopefully initiatives like the Verizon Nokia Lumia 928 and the T-Mobile Nokia Lumia 521 will mean we will see this number grow significantly.
Don’t call it a comeback: Windows Phone install base increase for second month in a row in USA, according to Comscore
As predicted, as Windows Phone’s market share in US rises to exceed its meager installed base as measured by Comscore the later has also started to respond.
For the first time in many years Windows Mobile + Windows Phone’s percent of the installed base has increased both month on month and quarterly, increasing from 3% 3 months ago and 3,1% last month to 3.2%, adding 267,000 users over the last month.
With Windows Phone hitting a market share as measured by Kantar of more than 4% we can expect this number to continue to increase slowly for the foreseeable future.
Ok, I think we can call it a comeback after all.
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We are pretty used to reading bad news each month the Comscore numbers come out, so it will come as somewhat of a surprise to readers that this month things are looking up.
According to Comscore in the last 3 months ending January 2013 3.1 % of 129.4 million smartphone users in USA owned a Windows Mobile or Windows Phone handset. While this is slightly down from 3 months ago, it is up sequentially, meaning in January 2013 more than 4 million Americans owned a phone running a Microsoft OS. This is a stunning 360,000 up from the December numbers.
It is also the first time in more than 2 years that Microsoft OS numbers have been up 0.2% points, which hopefully means it is more than a statistical anomaly.
While we will be careful about saying the Comscore numbers have hit the bottom and are on their way up, we do note that when the Comscore numbers start being equal to the Windows Phone market share, as indicated by Kantar numbers, which shows Windows Phone having 3.2% market share, the only way really is up.
Do our readers think we have hit the bottom? Let us know below.
Update: Asymco tweeted this graph, noting in the 3 months ending January 2013 Windows Phone added nearly as many users (360,000) and Android (400,000) in USA.
With Android trending down maybe USA is ready for a change after all.
Thanks Brian for the tip.
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The latest Comscore numbers for the 3 months ending December 2012 (ie Q4 2012) is now out, and it shows a continuing decline in the number of Windows Mobile + Windows Phone users.
There are now 125.9 million smartphone users in USA, with WP + WM users accounting for 3.65 million users, 48,000 down from a month ago.
With the conversion rate from Windows Mobile to Windows Phone clearly being very low, this number will likely continue to drift down to the 2% market share of Windows Phone itself.
We just came across Nielsens US Smartphone installed base numbers for Q3 2012.
At first glance it does not appear to be the greatest news, with Windows Phone only holding 2% share in this period.
However when compared to Q2 2012, when Windows Phone only held 1.3% share, meaning 0.7% of more than 120 million smartphone owners adopted Windows Phone between Q2 and Q3 2012. Comscore has confirmed to me the 2% represents only Windows Phone devices, with Windows Mobile lumped into the other category.
This is about 54% growth from one quarter to another, compared to 3% growth for iOS and 2% growth for Android.
In terms of absolute numbers the numbers are not that impressive, but still interesting â€“ Windows Phone attracted 0.7% new Windows Phone users, while iOS and Android both added 1% â€“ pretty good performance for a new OS, and before the Nokia Lumia 920 arrived.
We know Nielsen does not support this, but if we multiply Nielsenâ€™s percentages by Comscoreâ€™s September numbers, which shows 119 million smartphone users in the 3 months ending September 2012, we have about 2.4 million Windows Phone users in the USA, 41.7 million iOS users and 61.9 million Android users.
In June 2012, using the same method, and with 110 million US smartphone users, we have 1.43 million Windows Phone users, 37.4 million iOS users and 56.1 million Android users.
This would mean Windows Phone added around 1 million users from Q2-Q3 2012, while iOS added 4.3 million users, and 5.8 million users.
Clearly still a long way to go, but with Windows Phone growing faster than the market and actually gaining share, who is to say we will not get there eventually?
Comscore has released some numbers for the 3 month period up to November 2012, and it shows that 5% of smartphone users in the EU5 countries (France, Germany, Italy, Spain, United Kingdom) are using Windows Phones, a population which increased 16% over the last year.
With a smartphone population of about 131.5 million users, that results in about 6.5 million Windows Phone users in the big 5 European countries, nearly double the number according to the latest Comscore US numbers, where there are around 3.7 million Windows Phone users or 20% down year on year. With a population of around 315 million people the EU5 countries have a population close to that of USA.
Of course while the absolute numbers of Windows Phones increased in EU5, unlike in USA, its market share did still decrease, but with the latest Kantar numbers showing Windows Phone market share already close to 5% this will hopefully show a turn around into the new year.
Do our readers think Windows Phone adoption in Europe, likely due to the Nokia effect, will always mean Europe will be ahead of USA, and should Microsoft be paying more attention to the region? Let us know below.
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Its the beginning of the month again and that means Comscore time.
The numbers, collated from regular surveys of more than 300,000 US mobile subscribers, continues to show a fading US presence for Microsoft mobile operating systems in US.
Windows Mobile + Windows Phone market share has continued to decrease, hitting 3.0% in November , down from 5.2% a year ago.
In absolute terms, this means 3.7 million subscribers out of the 123.3 million smartphone owners in USA, down 181,000 from last month.
With the numbers including 2-3 weeks of HTC 8X and Nokia Lumia 920 sales we do have to wonder if Windows Phone will ever get any real traction in USA.
What do our readers think? Let us know below.
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According to Comscoreâ€™s latest market share numbers, there has been a big dip in the number of Windows Mobile+Windows Phone owners in USA, with only 3.2% of subscribers using the two Microsoft mobile operating systems, down from 3.6% a month ago.
The number represents a loss of 410,000 users over a very short period, which seems somewhat unlikely, and leaves Windows Phone+Mobile with 3.88 million users in total in US.
Hopefully the dip will be reversed when Novemberâ€™s numbers are revealed, in the wake of the release of the popular Nokia Lumia 920 and HTC 8X in USA in late October.
See the Comscore figures here.
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Comscore has released their regular monthly US smartphone market share numbers.
In August the combination of Windows Phone and Windows Mobile has managed to not slide further, settling at the same 3.6% as last month. With 116.5 million smartphone users in USA, this means around 80,000 more, or around 4.19 million users in USA are using a Microsoft OS on their phone.
The improvement may be due to discounting of current Windows Phone stock in USA, a strategy which has been surprisingly effective at moving Windows Phone stock, as can be seen in recent Kantar numbers.
The run up to Windows Phone 8 may result in further erosion of Windows Phone numbers, and it remains to be seen of Windows Phone 8 will finally be the thing which moves the needle for Windows Phone in USA.
See the full data at Comscore here.
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Comscoreâ€™s monthly numbers are out today, and despite our hopes it shows the combined market share for Windows Phone and Windows Mobile continues to fade rapidly in USA.
In terms of actual numbers, there are 4.104 million phones running a Microsoft mobile OS, down 76,000 from from a month earlier.
In all likelihood this is mainly due to Windows Mobile users leaving the platform and not opting for Windows Phones, something we hope will change with the launch of Windows Phone 8.
Interestingly with Windows Phone market share in terms of sales now close to their actual installed base, the bleeding should now be close to stopping, and if Windows Phone market share increases over the next few months we should see the Comscore numbers slowly increase.
See all the numbers at Comscore here.
Thanks Brian for the tip.