Tag Archives: idc

Windows Phone set to overtake Blackberry in their best market

imageBlackberry is rapidly retreating from the world stage, with the OS estimated to have only 0.6% worldwide market share in Q4 2013 by the IDC.

There are some countries where the OS still reigned supreme until recently however such as Indonesia, where 17% of worldwide Blackberries was said to be in use early last year; the company’s biggest market.

Times they are a changing however, and with the rise of Android we have also seen Windows phone moving into the same arena, displacing the Canadian fruit phone.

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The IDC predicts Windows Phone to ship 122 million units in 2018


The IDC has posted its worldwide mobile phone tracker today, and in it they predict Windows Phone will ship 47 million units in 2014, climbing to 121.8 million units in 2018.

This would represent a 29.5% compound annual growth rate, and make Windows Phone the fastest growing mobile phone  OS for the period.

The IDC also predicts both iOS and Android will lose market share, hitting 14.4 and 76% respectively, while Windows Phone will double its share to 7%.

Most of the growth will happen in the low-end of the market, with the average selling price of smartphones dropping from $335 in 2013 to drop to $260 by 2018.

The IDC also expects the whole smartphone market to slow down, with North America, Europe and Japan being particularly hit.

Do our readers think IDC is being optimistic or pessimistic? Let us know below.

Via PCMag.com

IDC confirms Windows Phone has overtaken iOS in Brazil in Q4 2013


According to the IDC’s Mobile Tracker report Windows Phone has overtaken iOS in Brazil, and is now the second biggest selling OS in the region, with 6% market share.

They note Windows Phone has had four consecutive quarters of growth in the country, which is now the fourth largest smartphone market worldwide, with estimated sales of 47 million units in 2014.

"Microsoft works in partnership with Nokia, operators and retailers to accelerate Windows Phone’s participation in the local market, in addition to offering a complete portfolio of smartphones that meets the diverse needs and desires of consumers," says Celso Winik, general manager Microsoft Mobility Brazil. Winik also notes that Windows Phone is designed to work seamlessly with computers and tablets with Windows 8, and Xbox 360 consoles and Xbox One Furthermore, Windows Phone is fully integrated with the constellation Microsoft services – Skype, OneDrive , Office 365, Xbox Music among others. "It is possible, for example, start editing a document in Windows Phone 8 and continue at home on the computer."

According to the IDC in Q4 2013 Windows Phone outsold iOS in 10 markets worldwide. This number is down from more than 20 in Q3, and will likely increase once again in Q1 2014 when the iPhone’s surge quarter is over.

Via Nokiatividade.com

IDC: Windows Phone grew shipments 90% in 2013


In their recent release on the state of smartphone shipments in 2013, the IDC has crowned Windows Phone as the fastest growing major smartphone operating system in 2013.

According to their market research Windows Phone grew shipments 90.9% between 2012 and 2013, from 17.5 million to 33.4 million handsets, to take 3.3% of the world market, up from 2.4%.

This compares to even Android only growing 58.7%, and iOS growing an anaemic 12.9%, dropping down to 15.2% market share.

The actual market grew 39.2% YoY to 1,009.6 million handset in 2013.

Quarterly numbers were not that rosy, but uncertainty in the market regarding Nokia’s future likely played a part.

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Microsoft claims “record sales” of Windows Phones worldwide

imageMicrosoft teased some stats yesterday, and today added some meat to those bones, claiming Microsoft has “seen record sales of Windows Phone this holiday worldwide.

In a statement Microsoft said:

We’ve seen record sales of Windows Phone this holiday worldwide, nearly doubling phone sales during Christmas week (YOY). In the third quarter this year, according to IDC, Windows Phone reinforced its position as a top three smartphone operating system and was the fastest-growing platform among the leading operating systems with 156% year-over-year gain. Windows Phone is the #2 smartphone operating system in 14 markets, and shipped more units than iPhone in 24 markets in Q3. Our portfolio continues to expand: from award-winning flagship devices like the Nokia Lumia 928/1020/1520, to affordable new innovations like the Lumia 520/625/1320 and Huawei W1/W2.

As usual the claim is not hundred percent clear – If Microsoft means record sales for the holiday season they merely need to ship more than 6 million, but if they mean record sales for Windows Phone they need to exceed 9.5 million.

Microsoft did however reveal some solid data – the list of countries where it is outshipping the iPhone, and also the list of countries where it is the number 2 mobile operating system.

These are:

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Nokia Lumia maintains 5% of the Indian Windows Phone market in Q3 2013


The IDC has released some market share figures for India from Q3 2013.

The country’s small smartphone market grew by 229% Year on Year with a total of 12.8 million smartphones shipped.

The number also represents a 28% increase compared to Q2 2013.

Nokia has managed to maintain its share of the smartphone market from Q2 2013, when it also held 5%, or around 640,000 handsets sold, meaning its volume of sales has increased by the same proportion.

IDC Windows Phone

Despite the lack of growth the Indian market has shown some sign of evolution, with large international brands becoming more dominant, taking 30% of the smartphone market vs cheap local vendors such as Micromax and Karbonn.

"The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters", said Manasi Yadav, Senior Market Analyst with IDC India.

On Nokia (and by extension Windows Phone) the IDC said:

The Lumia range of devices continued to show a growth trajectory in 3Q2013 and garnered close to 5% market share – the trend is expected to continue with greater support from Microsoft in the coming quarters. The third quarter of 2013 saw a few notable launches like the Lumia 625 and Lumia 925 which have 
been able to generate positive interest from consumers and developers alike.

Read the full reports here.


IDC: For the second quarter in a row Windows Phone outsells the iPhone on a whole continent, and its not Antarctica

imageA few months ago it was revealed that Windows Phone overtook the iPhone in shipments to Latin America in Q2 2013.  Now the IDC has revealed in their Mobile Tracker report for Q3 2013 that the operating system has been able to maintain and even grow its lead, growing shipments by 20% since Q2 2013.

According to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.

“Delivering smartphones with full features in low cost devices has been a major success of Windows Phone, showing their understanding of Latin America market. There are users that have just begun their journey in the smartphones world and low range devices like the Nokia Lumia 520, offer a complete experience for the user.”, said Oliver Flores, Regional Manager for Mobile Phones at IDC Latin America. “The variety of devices available in Latin America is a decisive factor in ensuring this trend continues over the coming months," he added.
"We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our N2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track," Liliana González, Director of the Windows Phone Division for Latin America, said. "There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers," she added.

The news underline the weakness of the iOS operating system, which is increasingly concentrated in a few English-speaking countries such as USA and UK, and with the exception of those countries may be losing their second place position very rapidly.

Have our readers from the region noticed this immense growth themselves? Let us know below.

Via Finchannel.com

Windows Phone hit 6% market share in Australia shrinking market in Q2 2013


The IDC has released some regional data for Australia for Q2 2013.  The data shows an interesting shift in the maturing market, with phone sales down 20% Year on Year and 5% from the previous quarter.

The IDC attributes the contraction in the total market mainly to the declining shipments of so-called ‘feature phones’, where shipments fell by over 45% compared to last year, but there is also increasing signs that the phone market has saturated in the developed world.

Despite this Windows Phone and Android grew their share of the market, with Windows Phone hitting 6% of the market.  A total of 2.6 million handsets was shipped to the region in Q2 2013, for about 156,000 Windows Phones shipped.

iOS dropped to 33% of the market, down from 42% of the market in Q1 and 47% in Q4 2012, showing once again how much steam the OS lost while waiting for new handsets to be released and how dependent the iOS market share is on new releases.

Blackberry’s new handsets also grew their share, but it is likely with all their troubles their Q3 performance will be much poorer, with Windows Phone and the Nokia Lumia 520 likely picking up their share.

Via itwire.com

Windows Phone outselling the iPhone 3:1 in Lithuania

lithuania-in-europe-mapNokia has released some market share data for Windows Phone in Central and Eastern Europe.

According to the IDC in Q2 2013 Windows Phone had a greater share than iOS in the region – 6.9% vs 5.8%.

According to market research firm Gfk Nokia Lumia handsets  grew from 6% to 12% of the Lithuanian smartphone market since the beginning of the year, significantly outselling the iPhone.

Nokia representatives estimate Lumia handsets outsell the iPhone 3:1 in that region.

” We estimate that by the end of the year Lithuania has to be about 100 thousand Nokia Lumia users,” a Nokia’s sales representative said.

“The growing Windows Phone user base shows the potential of the system . This should draw the attention of application makers -while the Windows Phone store competition is relatively small, it is best to start programming right now – early developers always have higher chances to create a success story . As a first steps programmers are welcome to go at to next week’s  AppCamp App Workshop ” – said AppCamp CEO Tom Martuni .

Via Ekonomika.lt, thanks Domantas for the tip.

Windows Phone also takes second place in Taiwan in Q2 2013

imageThe IDC has released some more data from the Asia-Pacific region in Q2, this time for Taiwan.

They note as is common in the region Google is overwhelmingly dominant, owning 97% of the 2.1 million handset market.

For the rest, Windows Phone managed to beat the iPhone into second place, taking 2%, presumable leaving the iPhone with less than 1% of the market.

The reason for the poor performance by both operating systems may be a peculiarity of the Taiwanese market.  37% of all handsets sold in Q2 had screens bigger than 5 inches, a trend worldwide, but a 13% increase over Q1, showing extremely strong adoption of this form factor. 93% of handsets sold had screens more than 4 inches. Worldwide only 18% of smartphones had screen size bigger than 5 inches.

The trend may explain Nokia’s move itself to larger screen handsets, even for their low-end devices.

While the numbers in Taiwan is nothing to shout about, it is still of note than Windows Phone is much more responsive to the market trends than Apple, suggesting Apple, except for their dominant home market, Apple may soon find itself worldwide in the 3rd spot.

Via TechinAsia.com

Windows Phone has double iPhone’s market share in India – Elitist Apple not interested in “junk part of the market”

The IDC has now released the full regional data for Indian smartphone market share in Q2 2013.

The numbers reveal as expected than Android is dominant at 91%, Windows Phone was a distant but growing 5.4%, Apple followed at 2.3%, leaving 1.6% for other, including Blackberry.

This leaves Windows Phone with nearly double the market share of the iPhone in the country, and while Microsoft and Nokia are happy for each possibly user they can add, Apple’s attitude is far from as inclusive.

The iPhone 5C was meant to make the handset more affordable in developing markets, but Apple has little interest in serving demand in the region.

“There’s always a large junk part of the market,”  Apple CEO Tim Cook told Business Week “We’re not in the junk business. I’m not going to lose sleep over that other market, because it’s just not who we are.”

In contrast Microsoft is believed to be hard at work trying to create even cheaper but still good Windows Phones to expand its smartphone market.

“Android powers phones costing Rs 3,000 to Rs 45,000 and that helps it attract a lot of consumers,” said Manasi Yadav, senior market analyst with IDC.

“Windows Phone is steadily growing in India. It is doing good, though the market share is still very low. But we need to give it more time. It is not fair to compare it to Android, which has been around for a longer duration,” added Manasi.

We hope when the time comes when Apple does decide to address the mass of the market in the developing world the people there will recall Apple’s real opinion of them and choose their phone accordingly.

Via Times of India

IDC: Windows Phone overtook iOS and BBRY in Q2 to become second largest OS in India

We have seen the IDC trickling out regional data over the last few weeks, and today it is India’s turn.

The IDC revealed that Windows Phone has taken 5.6% market share in India, largely on the strength of Nokia’s smartphones, which had 5% of the market.

This was enough to overtake Blackberry and iOS, but of course still a distant second to the dominant Android mobile OS.

The Nokia Lumia 520 in particular was one of the main drivers for Windows Phone, being less than 10,000 INR, the sweet spot in which 67% of Indian smartphones are sold.

“Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” said Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.

Microsoft in particular was pleased.

“Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly,” said Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India.

It will remain to be seen if Windows Phone can grow from a niche second, like Mac OS on the desktop, to a strong contender, but it is certain, after Microsoft’s purchase of Nokia’s handset division, that the company will be throwing a lot of resources into the fight to make that possible.

Via BGR.in

Nokia turning the corner with Windows Phone sales in the Middle East, outselling the iPhone

imageThe IDC has released some sales data from the Middle East in Q2 2013.

They revealed, like most places in the world, Android dominated, with 60% of the smartphone market, but that its growth has stalled, due to the iPhone and Nokia’s Windows Phones.

Apple’s iOS sales were 11.4% of the market in Q2, slightly down from Q1, while Nokia smartphone sales grew from 9.7% in Q1 to 11.8% in Q2.

The resurgence is attributed to Nokia’s cheaper Lumia handsets.

Surprisingly  Blackberry still held the second position in terms of smartphone sales in the Middle East, but the vast majority of its handset sales were their older BB7 models, with less than 1 in 6 of their phones sold being BB10 models.

Overall smartphone sales were growing in the Middle East, with more than 40% of handsets sold now Smartphones, up 16.4% YoY.

In terms of the total market Nokia still led with 45.2%, but the vast majority of its sales were feature phones.  In contrast second place Samsung only had 18.3% of the market, but had nearly 50% of the smartphone market.

Simon Baker, program manager for mobile handsets at IDC CEMA commented, "As the smartphone markets of the developed world become saturated, the Middle East is becoming more important to handset makers as it encompasses countries with high disposable incomes and a hunger for the latest mobile technologies. As such, we expect to see vendors increasing their marketing activities in the region and expanding distribution."

Via Hispanicbusiness.com