The IDC has released some market share figures for India from Q3 2013.
The country’s small smartphone market grew by 229% Year on Year with a total of 12.8 million smartphones shipped.
The number also represents a 28% increase compared to Q2 2013.
Nokia has managed to maintain its share of the smartphone market from Q2 2013, when it also held 5%, or around 640,000 handsets sold, meaning its volume of sales has increased by the same proportion.
Despite the lack of growth the Indian market has shown some sign of evolution, with large international brands becoming more dominant, taking 30% of the smartphone market vs cheap local vendors such as Micromax and Karbonn.
"The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters", said Manasi Yadav, Senior Market Analyst with IDC India.
On Nokia (and by extension Windows Phone) the IDC said:
The Lumia range of devices continued to show a growth trajectory in 3Q2013 and garnered close to 5% market share – the trend is expected to continue with greater support from Microsoft in the coming quarters. The third quarter of 2013 saw a few notable launches like the Lumia 625 and Lumia 925 which have
been able to generate positive interest from consumers and developers alike.
Read the full reports here.
IDC: For the second quarter in a row Windows Phone outsells the iPhone on a whole continent, and its not Antarctica
A few months ago it was revealed that Windows Phone overtook the iPhone in shipments to Latin America in Q2 2013. Now the IDC has revealed in their Mobile Tracker report for Q3 2013 that the operating system has been able to maintain and even grow its lead, growing shipments by 20% since Q2 2013.
According to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.
“Delivering smartphones with full features in low cost devices has been a major success of Windows Phone, showing their understanding of Latin America market. There are users that have just begun their journey in the smartphones world and low range devices like the Nokia Lumia 520, offer a complete experience for the user.”, said Oliver Flores, Regional Manager for Mobile Phones at IDC Latin America. “The variety of devices available in Latin America is a decisive factor in ensuring this trend continues over the coming months," he added.
"We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our N2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track," Liliana González, Director of the Windows Phone Division for Latin America, said. "There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers," she added.
The news underline the weakness of the iOS operating system, which is increasingly concentrated in a few English-speaking countries such as USA and UK, and with the exception of those countries may be losing their second place position very rapidly.
Have our readers from the region noticed this immense growth themselves? Let us know below.
The IDC has released some regional data for Australia for Q2 2013. The data shows an interesting shift in the maturing market, with phone sales down 20% Year on Year and 5% from the previous quarter.
The IDC attributes the contraction in the total market mainly to the declining shipments of so-called ‘feature phones’, where shipments fell by over 45% compared to last year, but there is also increasing signs that the phone market has saturated in the developed world.
Despite this Windows Phone and Android grew their share of the market, with Windows Phone hitting 6% of the market. A total of 2.6 million handsets was shipped to the region in Q2 2013, for about 156,000 Windows Phones shipped.
iOS dropped to 33% of the market, down from 42% of the market in Q1 and 47% in Q4 2012, showing once again how much steam the OS lost while waiting for new handsets to be released and how dependent the iOS market share is on new releases.
Blackberry’s new handsets also grew their share, but it is likely with all their troubles their Q3 performance will be much poorer, with Windows Phone and the Nokia Lumia 520 likely picking up their share.
According to the IDC in Q2 2013 Windows Phone had a greater share than iOS in the region – 6.9% vs 5.8%.
According to market research firm Gfk Nokia Lumia handsets grew from 6% to 12% of the Lithuanian smartphone market since the beginning of the year, significantly outselling the iPhone.
Nokia representatives estimate Lumia handsets outsell the iPhone 3:1 in that region.
” We estimate that by the end of the year Lithuania has to be about 100 thousand Nokia Lumia users,” a Nokia’s sales representative said.
“The growing Windows Phone user base shows the potential of the system . This should draw the attention of application makers -while the Windows Phone store competition is relatively small, it is best to start programming right now – early developers always have higher chances to create a success story . As a first steps programmers are welcome to go at to next week’s AppCamp App Workshop ” – said AppCamp CEO Tom Martuni .
Via Ekonomika.lt, thanks Domantas for the tip.
The IDC has released some more data from the Asia-Pacific region in Q2, this time for Taiwan.
They note as is common in the region Google is overwhelmingly dominant, owning 97% of the 2.1 million handset market.
For the rest, Windows Phone managed to beat the iPhone into second place, taking 2%, presumable leaving the iPhone with less than 1% of the market.
The reason for the poor performance by both operating systems may be a peculiarity of the Taiwanese market. 37% of all handsets sold in Q2 had screens bigger than 5 inches, a trend worldwide, but a 13% increase over Q1, showing extremely strong adoption of this form factor. 93% of handsets sold had screens more than 4 inches. Worldwide only 18% of smartphones had screen size bigger than 5 inches.
The trend may explain Nokia’s move itself to larger screen handsets, even for their low-end devices.
While the numbers in Taiwan is nothing to shout about, it is still of note than Windows Phone is much more responsive to the market trends than Apple, suggesting Apple, except for their dominant home market, Apple may soon find itself worldwide in the 3rd spot.
Windows Phone has double iPhone’s market share in India – Elitist Apple not interested in “junk part of the market”
The IDC has now released the full regional data for Indian smartphone market share in Q2 2013.
The numbers reveal as expected than Android is dominant at 91%, Windows Phone was a distant but growing 5.4%, Apple followed at 2.3%, leaving 1.6% for other, including Blackberry.
This leaves Windows Phone with nearly double the market share of the iPhone in the country, and while Microsoft and Nokia are happy for each possibly user they can add, Apple’s attitude is far from as inclusive.
The iPhone 5C was meant to make the handset more affordable in developing markets, but Apple has little interest in serving demand in the region.
“There’s always a large junk part of the market,” Apple CEO Tim Cook told Business Week “We’re not in the junk business. I’m not going to lose sleep over that other market, because it’s just not who we are.”
In contrast Microsoft is believed to be hard at work trying to create even cheaper but still good Windows Phones to expand its smartphone market.
“Android powers phones costing Rs 3,000 to Rs 45,000 and that helps it attract a lot of consumers,” said Manasi Yadav, senior market analyst with IDC.
“Windows Phone is steadily growing in India. It is doing good, though the market share is still very low. But we need to give it more time. It is not fair to compare it to Android, which has been around for a longer duration,” added Manasi.
We hope when the time comes when Apple does decide to address the mass of the market in the developing world the people there will recall Apple’s real opinion of them and choose their phone accordingly.
Via Times of India
We have seen the IDC trickling out regional data over the last few weeks, and today it is India’s turn.
The IDC revealed that Windows Phone has taken 5.6% market share in India, largely on the strength of Nokia’s smartphones, which had 5% of the market.
This was enough to overtake Blackberry and iOS, but of course still a distant second to the dominant Android mobile OS.
The Nokia Lumia 520 in particular was one of the main drivers for Windows Phone, being less than 10,000 INR, the sweet spot in which 67% of Indian smartphones are sold.
“Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” said Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.
Microsoft in particular was pleased.
“Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly,” said Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India.
It will remain to be seen if Windows Phone can grow from a niche second, like Mac OS on the desktop, to a strong contender, but it is certain, after Microsoft’s purchase of Nokia’s handset division, that the company will be throwing a lot of resources into the fight to make that possible.
The IDC has released some sales data from the Middle East in Q2 2013.
They revealed, like most places in the world, Android dominated, with 60% of the smartphone market, but that its growth has stalled, due to the iPhone and Nokia’s Windows Phones.
Apple’s iOS sales were 11.4% of the market in Q2, slightly down from Q1, while Nokia smartphone sales grew from 9.7% in Q1 to 11.8% in Q2.
The resurgence is attributed to Nokia’s cheaper Lumia handsets.
Surprisingly Blackberry still held the second position in terms of smartphone sales in the Middle East, but the vast majority of its handset sales were their older BB7 models, with less than 1 in 6 of their phones sold being BB10 models.
Overall smartphone sales were growing in the Middle East, with more than 40% of handsets sold now Smartphones, up 16.4% YoY.
In terms of the total market Nokia still led with 45.2%, but the vast majority of its sales were feature phones. In contrast second place Samsung only had 18.3% of the market, but had nearly 50% of the smartphone market.
Simon Baker, program manager for mobile handsets at IDC CEMA commented, "As the smartphone markets of the developed world become saturated, the Middle East is becoming more important to handset makers as it encompasses countries with high disposable incomes and a hunger for the latest mobile technologies. As such, we expect to see vendors increasing their marketing activities in the region and expanding distribution."
Indonesia, with its population of around 246 million, is generally thought of as a Blackberry strong-hold, but a recent estimate from IDC suggests the company is on track to lose market share there, like everywhere.
Even in 2012 Android dominated the market, with 56% share, and according to the IDC will is just set to increase, to 60% of the market in 2013.
Meanwhile Windows Phone will be coming on strong, rising from 2% in 2012 to 9% in 2013, for the biggest gain by far.
Apple’s iOS devices are expected to remain at only 3% market share.
If Windows Phone can build up a significant market share in large emerging markets like these it will bode will for reaching shipment numbers in the tens of millions per quarter as Microsoft is projecting eventually.
IDC expects Windows Phone to have 10.2% in 2017, but bizarrely still expects Blackberry to be around then
The IDC has released their regular and often revised prediction about the smartphone world.
The company expects Windows Phone to take some share from Android, growing from 2.7% to 10.2%, with Android dropping from a dominant 75.3% to 68.3%.
iOS is expected to rise to 17.9% based on cheap handsets and new markets in China, and Blackberry to drop to 1.7%, but is still expected to survive based on “enterprises with security or other specialized needs that continue to purchase devices from the company.”
On Windows Phone the IDC says:
Windows Phone will solidify its position as the number three O.S. with incremental share gains over the course of the forecast. With the acquisition of Nokia’s device and services unit, Microsoft will increasingly need to drive share gains by itself as OEM support for Windows Phone is expected to wane now that the company is set to become a full-fledged hardware maker. Microsoft will also need to ship more low-cost smartphones to high-growth emerging markets if it is to continue building on its recent nominal share increases.
The IDC expects 1.8 billion handsets to be shipped in 2017. See their full report here.
Do our readers think 2017 will bear any resemblance to this prediction? Let us know below.
According the the IDC 290,000 Windows Phones were shipped to Vietnam in Q2 2013, up from a mere 45,700 a year earlier.
The growth rate of 119% is largely due to Nokia’s brand but also Microsoft’s investment in the local developer community said Võ Lê Tâm Thanh, Senior Market Analyst, Mobile Devices at IDC Vietnam.
Daniel Pang, ASEAN Research Manager for Client Devices at IDC Asia/Pacific comments, "The strong uptake of Nokia’s Lumia 520 has really helped Windows Phone 8 to drive Vietnam’s smartphone market. If Nokia can maintain a strong emerging market portfolio, it may be able to continue to differentiate itself from the mass of low-cost vendors.”
By growing to a strong second position, Windows Phone is now the primary challenger of Android in the region, and hopefully Microsoft will continue to produce a value portfolio matched with a brand consumers love in the region to continue to pose a serious challenge to Google.
Thanks sri_tech for the tip.
IDC today released their smartphone marketshare report for India. Smartphone vendors which includes both MNCs like Nokia, Samsung along with local OEMs shipped a total of 9.3 million smartphones in 2Q13 compared to 3.5 million units in the same period of 2012. Nokia is now holding 5% of the total Indian smartphone market. Nokia is facing a tough challenge against local OEMs who are now dominating the market with low quality cheap smartphones. For example, you can get a local vendor smartphone with the same specs as Lumia 920 for just Rs.13,000 (200 USD).
Nokia: With the company’s decision to discontinue Symbian devices, the entire focus has moved to the Lumia range of smartphones. The recently launched Lumia 520 helped Nokia pick up volumes towards the lower end. The dedicated advertising and marketing push towards positioning Lumia phones as a quicker and cooler replacement to other brands is working in its favor.
Nokia needs more devices like Lumia 520 to survive in the price-sensitive Indian market.
IDC has today released its Mobile Phone Tracker report for the second quarter of 2013, in which it shows that Windows Phone is now the second most widely used operating system in the region.
The report shows that Windows Phone has been ranked second in Mexico for the second consecutive quarter. Furthermore, in the previous quarter, Windows Phone was also ranked second in both Colombia and Peru. It is important to highlight the fact that Colombia is one of the countries with the highest user preference ratings, with 25.6 percent of the market share. In other countries, such as Argentina, Chile and Brazil, Microsoft’s mobile platform has also grown in popularity, ranking in third place during the previous quarter.
There was 12 percent growth compared to the previous quarter, during which the platform was ranked fourth on the Latin American market.
“Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months,” said Oliver Flores, regional manager for Mobile Phones at IDC Latin America.
Liliana González, director of the Windows Phone Division for Latin America, stated that “during this year’s Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year.” She also commented that: “We will continue working alongside Nokia to offer more and more people in Latin America the holistic experience which Windows Phone has for them, in order to offer a more personalized smartphone which is the best for the Windows environment and the best hardware for people and companies.”
In Latin America, there are more than 20 countries where the Windows Phone range of devices is available, from low-end smartphones, such as the Nokia Lumia 520, to those with the most advanced features available on the market, such as the Nokia Lumia 920, but all of which offer the same experience, thanks to the Microsoft platform.