Windows Phone has certainly had its share of people journalists and analysts laughing at it, and has had to fight pretty hard for shelf-space and mind-share, but it seems, looking at recent European market share numbers, that we are beginning to win, and a number of articles have popped up recently predicting Windows Phone will be overtaking the iPhone soon, indicating that journalists are starting to believe in the success of the OS.
Sam Mattera from the Motley Fool writes:
Despite recent, rapid growth, Microsoft‘s Windows Phone platform remains solidly behind Apple‘s iPhone and Google‘s Android in global market share. Microsoft understands it has a hard road ahead, and doesn’t believe it can emerge as the dominant mobile operating system provider anytime soon. Still, when the company announced its intention to acquire Nokia‘s handset business, it argued that it could overtake Apple in terms of global popularity by 2018.
While that may have once seemed unlikely, Apple’s slow market-share slide, combined with Nokia’s low-cost handsets and new phablets, are exactly what Microsoft needs to take second place.
In the third quarter, Microsoft’s Windows Phone saw year-over-year shipment growth of 156%, according to IDC. That’s an impressive figure. Most of that growth has come in Europe, where Windows Phone is finally starting to take a sizable chunk of the market. Microsoft’s mobile platform still has just 3.6% of the world market, but in Europe’s five biggest economies (Britain, Spain, Italy, France, and Germany), its share is more than 10%. If that growth continues to accelerate, it could begin to attract more developer support.
But the real opportunity for Windows Phone is in emerging markets, where billions of customers remain unserved. Worldwide, more than 75% of consumers still haven’t made the jump to a smartphone, giving Microsoft a great opportunity.