Tag Archives: kantar

Latest Kantar numbers shows Windows Phone fading between launches

KANTAR-150Kantar has posted their latest market share numbers for the 3 months ending May 2014.

The numbers are a mixed bag,  but shows an overall decline likely related to the absence of any significant launches in the first half of 2014. In the EU5 countries Windows Phone has dropped to 8.1% of the market,  from highs of over 10% earlier in the year.  In US Windows Phone currently only holds 3.8% market share.

On the positive side however Windows Phone the OS still holds year on year gains in most markets except China and US, and we hope the new launches in June/July will help turn the numbers around.

See the full table after the break, and last month’s numbers here.

Continue reading

Windows Phone improves slightly in Europe, but loses silver in Italy to iOS


Kantar has released their latest market share numbers for the 3 months ending in April 2014.

The numbers are generally positive for Windows Phone, showing a slight recovery from March’s set.

Overall Windows Phone held 8.4% of the European market, up from 6.9% last year, and also up slightly from March’s 8.1%.  These numbers may represent a baseline for the OS in absence of any major launches, and should improve with the release of the Nokia Lumia 630.

Windows Phone was also up sequentially in Germany, to 6.9%, UK to 9.5%, France to 10.1%, Spain to 4.6% and Japan to 1%.

In US Windows Phone held 4.7% of the market, down from 5.6% last year and 5.3% in March 2014.

I suspect the loss most felt however would be in Italy, where Windows Phone went down to 11.8% market share, down from 13.9% in March 2014, and which has allowed iOS to retake the second spot in Italy for the first time since August 2013.

See the full numbers after the break.

Continue reading

Great infographic on where and why Windows Phone outsells the iPhone


Mobile payment company Fortumo has compiled a great infographic on the 24 countries where Windows Phone outsold the iPhone in December 2013.

They go on to correlate this with countries where carrier billing was available and prevalent.  Carrier billing is a feature widely supported by Windows Phone, but not the iPhone, which means access to the app store is effectively reserved for the small proportion of the population with credit cards.

They also include Kantar numbers, showing the growth of Windows Phone and contrasting this with iOS.

See the full infographic after the break.

Continue reading

Kantar: Windows Phone Market Share Decreases MoM In Key European Markets

kantar Windows Phone March

Kantar Worldpanel today released their latest report on smartphone sales share for key markets worldwide. The numbers turned out to be a discouraging sign for Windows Phone platform. Windows Phone saw a decrease in market share MoM in key European markets. The market share in key European markets saw a decline to 8.3% from its previous peak of 10.3% last month.

In UK for example, Windows Phone is now down to 9.1% from 11.3%. Also in Italy, the numbers are down from 17.0% and 9.6% in Italy and France to 13.9% and 8.3% respectively. The decrease in sales is mainly due to the lack of new devices in the mid-range from Nokia and also the sudden rise of highly competitive mid-range devices from Motorola(MotoG), Sony, Samsung and others.

“Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG, and Samsung Android smartphones,” said Dominic Sunnebo, Kantar strategic insight director.

Nokia has already announced Lumia 630 and Lumia 930 devices which is going on sale in the coming months. But, I think these devices won’t be enough for Windows Phone platform to compete against Android in the coming months. I’m really looking forward to the hardware refresh of Lumia 720, Lumia 820 to play a key role in gaining market share in the future.

Source: Kantar

Windows Phone slips slightly in Europe under onslaught from the Moto G

KANTAR-150Kantar has today reported on their smartphone market share numbers for the 3 months ending February 2014.

The numbers show a slight weakening in Windows Phone’s position in Europe,  with the OS dropping from 10.1  a month earlier to 9.7% of the EU5 market.

Dominic Sunnebo,strategic insight director at Kantar Worldpanel ComTech,  blames some market share losses on the influence of the cheap as chips Moto G.

“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”

Sunnebo continues: “Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”

Windows Phone did however see somge growth in other markets, hitting 5.3% of the US market in February, up from 4.1% last year and 5.0% a month earlier.

It also grew somewhat in the important market of China, from 0.7 to 1% of the market month on month.

It is however clear that Windows Phone needs a response to a high spec, low price handset such as the Moto G, and the Nokia Lumia 630, which lacks an HD screen and Quadcore processor, is probably not that handset.

See the full results after the break.

Continue reading

Nokia Lumias comes more highly recommended by sales staff than HTC, Sony, LG, Blackberry or Moto phones


Market research firm Kantar Worldpanel have teased their data for the 3 months ending February, and posted the above graph showing the relation and correlation between recommendation by carrier sales staff and actual market share of smartphones.

The graph show Samsung handsets come highly recommend and sell well, while Blackberry phones are not and sell poorly.

The data is from the Australian market, which they note mirrors UK, and what is interesting is that the data shows Nokia’s handsets are more recommended than HTC, Sony, LG, Blackberry or Moto handsets, and that it also has a higher market share than the other companies.

Windows Phone users have of course long complained of being discriminated against by carrier staff, but the data appears to show that this tide is turning.

What do our readers think? Let us know below.

Kantar calls Windows Phone the top performer of 2013

In their “Mobile Trends that Matter Tomorrow” report published today Kantar Worldpanel analyst Dominic Sunnebo discussed resurgence of Windows Phone on the smartphone stage.

He writes:

If Android and Apple can claim to be the big players of 2013, Windows Phone wins the title of top-performer. It wasn’t a promising start for Windows Phone when launched in October 2010 as solid reviews failed to translate into meaningful sales. A lack of apps and consumer wariness of a new platform were blamed and many claimed that the experiment had failed. Three years later and Windows is the fastest growing OS in the world. It has overtaken Apple in Italy, is a close second in Germany and has snatched back third place in Britain.

What changed?

Continue reading

Kantar: Windows Phone managed to maintain share despite Christmas iPhone onslaught

KANTAR-150The latest Kantar World Panel report for the 3 months ending January 2014 is now out, and for Windows Phone it is mainly a story of steady market share rather that month on month growth.

In UK this meant Windows Phone went from 11.3% to 11.3% market share,  in the December and January report, and for the 5 largest nations in Europe from 10.3 to 10.1% market share over the same period.

Of course the Christmas period is mainly a bonanza for iPhone, putting pressure on Windows Phone, but the Nokia Lumia 520 has been an unexpected continuing success.

Kantar notes  Windows Phone has managed to hold onto double digit share across Europe for four consecutive months with its success driven by Nokia’s budget Lumia 520 which was the fourth highest selling handset in Britain during the past three months, only just behind the Apple 5C. Microsoft recently said the handset was the 3rd best selling smartphone in UK in December, presumably just behind the iPhone 5S and 5C, which is quite and achievement.

Continue reading

In December 1 in 6 smartphone gifts in UK was a Nokia Lumia


We have already seen the full numbers for the Kantar COmtech report for the 3 months ending December 2013, but their report also contains a few other interesting titbits.

One I found rather interesting was that Windows Phones were being given as gifts out of proportion to their market share in UK.


While Windows Phones only had 11.3% market share in UK over the period, in December, according to Kantar, 17.6% of smartphones gifted were Nokia Lumias. This number compares very well with 30.7% for Samsung and 28.4% for Apple, both of which are likely in line with their market share.

Gifting is also not an insignificant activity when it came to sales, with 34% of all smartphones purchased in December intended as gifts, up from 30% in 2012.

Fortunately, due to its slick user experience, Windows Phones are a gift that keeps on giving, rather than a device that will bog down over time like an Android handset.

Have any of our readers given a Windows Phone as a gift this past holiday season? Let us know below.

Kantar: Windows Phone Market Share Declined In Key Markets In December, Shows Strong YoY Growth

KANTAR-150The latest smartphone marker share figures are out today from Kantar Worldpanel and it shows mixed results for Microsoft’s Windows Phone platform.

When you compare December’s report with last month report from Kantar, you can observe that Windows Phone lost market share in some key markets. Even though the actual unit sales would have been higher in December than November, the smartphone market is growing at a pace that Windows Phone platform is yet to achieve. Windows Phone platform gained market share in Germany, GB, Spain and Italy while it lost market share in France, USA, China and Australia.

There is an increasing pressure for Windows Phone platform to succeed in China and US markets. In China, it is very difficult to capture the market without local OEM support. Just like how Microsoft is now allowing local Indian OEMs to produce Windows Phone devices, I hope Microsoft is working with lots of Chinese OEMs to release Windows Phone devices.

Nokia on its part should continue to release new devices at various price points. After Nokia Lumia 925, Nokia is yet to release a high-end Windows Phone device targeting mainstream crowd. The leaked Lumia Icon/Lumia 930 looks good, but it should come as soon as possible to address the hole in the market.

See the full numbers after the break.

Continue reading

Kantar: T-Mobile USA is Nokia’ strongest US carrier with 45% of its sales

KANTAR-150Kantar has been teasing some numbers from their Q4 2013 report which provides some insight into Nokia’s performance in USA and abroad.

According to their research 45% of Nokia’s sale were on US’s budget carrier, T-Mobile. As can be expected, the vast majority of these sales were low-end Windows Phones, with 68% of Nokia’s Q4 2013 Lumia sales being the Nokia Lumia 520 and 521, which was retailing for as low as $60.

This leaves only 32% for handsets like the Nokia Lumia 925, 928, 1020 and 1520, and given the usual relatively small volume of the US market suggests sales of some of these handsets could be measured in tens rather than hundreds of thousands of units.

Still, 9 million US residents would prefer a Nokia over any other handset, while 39 million would consider one.

This pales in comparison to China, where Nokia is the top choice for 57 million Chinese, with 123 million willing to consider one.  The implication to the Lumia range of losing the Nokia brand remains worrying.

Kantar reports Windows Phone users engage about the same amount as Android users with their handsets, which is less than iOS.  This is likely the consequence of targeting the lower-end market.

Lastly, they revealed that while 36% of new Windows Phone users switched from feature phones in UK, an increasing amount were also switching from Blackberry.

See Kantar’s tweets after the break.

Continue reading

More than 50% of US Windows Phone users use Bing search in Q4 2013


Kantar has been teasing some numbers for Q4 2013, with their latest tweet revealing that 52% of Windows Phone users in US are searching using Bing on their phone, while the balance were using the browser to navigate to Google.

The number is down from 58% in November, but of course it must be remembered that this number is still nearly 3 times more than the 18% desktop search market share Bing has in USA, and likely contributes significantly to Bing’s overall mobile search market share in the USA increasing 43% from 2.31% to 3.31% over the course of the year.

Do our readers use the built-in Bing search, or do you bookmark Google? Let us know below.

Kantar: Windows Phone needs to succeed in either US or China to win

imageWe have already seen the Kantar numbers for November 2013, and while the results are thankfully encouraging in Europe, with Windows phone taking a respectable 10% of the 5 largest European markets, the numbers remain stubbornly flat in USA and China, at only 4.7% in USA and 2.7% in China.

Kantar analyst Dominic Sunnebo comments: “You don’t have to conquer China and the US to win in the smartphone market, but you do need success in one of them.  At the moment there are few signs of progress in either country for Windows Phone and momentum needs to be made soon before OS loyalty severely limits the available market.”

Sunnebo notes China is the most amenable market, but that Microsoft, as a US company, may instead continue to futile attack the US market.

“China is likely to be the easier and more rewarding target for Windows.  After all, Nokia has a huge existing presence in the market, retains strong customer preference and can sell handsets at the right price to capture the huge numbers of people with relatively modest budgets.  However, with Microsoft soon running the show it’s hard to imagine a change in strategic direction away from the US.” 

Which course do our readers think Microsoft should pursue? Let us know below.