LG Electronics today announced the launch of the LG-GM730, its newest handset in LG’s smartphone line with advanced features that are also easy to use. This is the first smartphone to offer the new version of Windows Mobile 6.1, integrated with LG’s advanced 3D S-Class User Interface.

The LG-GM730 was designed for fast and easy operation so users can experience the latest smartphone features without spending too much time or effort with the user manual.

"Users, especially beginners, find smartphones to be too complicated for everyday tasks because of their unfamiliar and complex environments,” said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. “The combination of Windows Mobile and our new S-Class UI will make the LG-GM730 the most functional and easiest to use smartphone ever created. Starting with LG-GM730, we are introducing a new direction for phones that are smart and advanced but at the same time, user-friendly.”

“It’s great to see the extended LG and Microsoft alliance come to fruition with the launch of the stylish LG GM730 smartphone,” said Andy Lees, Senior Vice President, Mobile Communication Business, Microsoft Corp. He also added, “Combining LG’s technology and design leadership with the Windows Mobile platform has resulted in a great phone that will enable consumers to stay connected with people, information and services they care about most.”

Enhanced User Friendly Operation

LG’s S-Class UI is designed to make smartphones easier to use while still delivering the advanced, familiar capabilities of Windows Mobile. Built-around a 3D cube layout, the S-Class UI eliminates nested menus wherever possible, providing more direct access to features and applications. A simple flick of a finger rotates the cube so that any one of its five faces can be accessed instantly.

LG-GM730’s multitasking environment allows users to run a number of applications simultaneously in separate windows without having to stop one task to start another. “Cut and paste” allows users to copy content from the internet and paste it into documents or send it via email.

What makes the S-Class UI and Windows Mobile combination so easy to use is that features and applications on the LG-GM730 are so well integrated. Email, for example, is easier to set up and use because the phone’s schedule and contact lists are connected. This means users can send and receive messages using less key presses than on regular smartphones. Writing and sending an e-mail to an address already in the contact list is just one tap away. Folders from Outlook on home or office computers sync perfectly with the LG-GM730 which means the information on any device is the most current one. Push email means instant notification of incoming messages, eliminating the need to log in manually and check for new mail.

Smartphone Features in Slim and Sleek Packaging

Smartphones are known primarily as tools for business but the LG-GM730 is capable of much more. Networking on the Map Service, a navigation-based social networking service, enables users to see where their friends are while communicating in real time. Advanced multimedia features such as a 5 megapixel camera, MP3 player and numerous action-packed games make this phone a full-featured entertainment device.

The LG-GM730 incorporates LG’s signature style with a slim, seamless profile and smooth, stylish rounded edges. At just 11.9mm and highlighted by an elegant chrome band, this slim handset is the perfect on-the-go device for new as well as experienced smartphone users. Despite its small size, the LG-GM730 still manages to pack in all the essential productivity software with room to spare. This advanced mobile device is available in three colors: Black, Lime and Pale Pink.

The LG-GM730 will be available globally, with its initial launch in Asia this July. The LG-GM730’s launch coincides with the opening of LG Application Store, which expand the capabilities of LG’s smartphones.

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