Tag Archives: market share

Windows Phone and Android on the rise in South Africa as Blackberry and iPhone tumble


South African carrier Vodacom has published their regular smartphone ownership stats for their network, and it reads as good news for Windows Phone.

The OS is making steady progress there, increasing by 35,000 users in the last 3 months, and 140,000 over the last 9 months.

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Latest Kantar numbers shows Windows Phone fading between launches

KANTAR-150Kantar has posted their latest market share numbers for the 3 months ending May 2014.

The numbers are a mixed bag,  but shows an overall decline likely related to the absence of any significant launches in the first half of 2014. In the EU5 countries Windows Phone has dropped to 8.1% of the market,  from highs of over 10% earlier in the year.  In US Windows Phone currently only holds 3.8% market share.

On the positive side however Windows Phone the OS still holds year on year gains in most markets except China and US, and we hope the new launches in June/July will help turn the numbers around.

See the full table after the break, and last month’s numbers here.

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IDC awards Windows Phone 4.6% of the Australian smartphone market in Q1 2014


The IDC reports that Q1 2014 was a quiet period in Australia, with a general reduction in the sales of all mobile phones, including a 20% drop in smartphone sales from the holiday quarter.

"The smartphone market in Q1 was subdued when the initial hype over Apple’s new iPhone 5s and 5c tapered off from last quarter. Consumers were also holding off their purchases in anticipation for the next wave of Galaxy S smartphones from Samsung, then rumoured to be in Q2," says IDC’s Senior Market Analyst, Amy Cheah.

Windows Phone itself was of course also between product waves, with no major new smartphones announced in Q1 (or frankly Q2) 2014 either.

The OS still managed to score 4.6% of the Australian smartphone market however, or 4% of the market including the ever shrinking feature phone market, which is now only 12% of the handset market there.

2014 Q1 Smartphone Operating System Share Australia  
Android 57.5%
BB OS 0.0%
iOS 37.9%
Windows Phone 4.6%

Only a total of 1.8 million smartphones were sold in Australia in Q1 2014, with Windows Phone making up 82,000 units of this small market.

While an increase from 3% to 4.6% is a bigger than 50% growth in market share, we hope an invasion of new, cheaper handsets in Q3 2014 will result in more significant growth.

See the IDC’s report here.


Windows Phone grows US share by 400K new users


The latest Comscore numbers for the 3 months ending April 2014 has come out, and it shows relatively good news for Windows Phone.

The OS has not just maintained its market share of the 167.9 million smartphone market in USA, but grew slightly over the last few months, adding 427,000 new Windows Phone users to bring its total to 5.54 million Americans.

Sequentially the OS was also able to maintain its numbers, which was also 3.3% of the installed smartphone base in March 2014, and due to the growth of the market has clearly continued to grow in users also, adding around 100,000.

There is now a very clear separation between Windows Phone and Blackberry, and while growth has remained slow it has also been relatively consistent. Hopefully the very wide release of the super-cheap Nokia Lumia 630, which is coming to both T-Mobile and AT&T, will help boost these numbers even more.

Read the full report at Comscore here.

Windows Phone market share makes a surprising uptick in NetApplication stats


Respected data analytics company NetApplications have posted their updated stats for May 2014, and it holds an interesting surprise for Windows Phone.

According to NetApplication’s numbers  Windows Phone has made a dramatic jump from 0.83% of web traffic to in April to 2.1% in May.

Now of course it seems unlikely that the Windows Phone installed base has doubled in one month.

I suspect what is going on is that NetApplications may have updated their country-level weighting, which I think has so far disadvantages the OS, which is stronger in some parts of the world than others.

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Windows Phone holds 6% market share on Vodacom in South Africa, growing strongly


Carrier Vodacom in South Africa is unusual in regularly releasing statistics regarding market share of smartphones on their network.

In today’s release they revealed that they have 377,000 Windows Phones on their network, making up 6% of the 6.4 million smartphones on the carrier.

South Africa is still unusual in being dominated by Blackberry, but this is rapidly changing as sales drop and the number of devices in circulation decrease.

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Windows Phone improves slightly in Europe, but loses silver in Italy to iOS


Kantar has released their latest market share numbers for the 3 months ending in April 2014.

The numbers are generally positive for Windows Phone, showing a slight recovery from March’s set.

Overall Windows Phone held 8.4% of the European market, up from 6.9% last year, and also up slightly from March’s 8.1%.  These numbers may represent a baseline for the OS in absence of any major launches, and should improve with the release of the Nokia Lumia 630.

Windows Phone was also up sequentially in Germany, to 6.9%, UK to 9.5%, France to 10.1%, Spain to 4.6% and Japan to 1%.

In US Windows Phone held 4.7% of the market, down from 5.6% last year and 5.3% in March 2014.

I suspect the loss most felt however would be in Italy, where Windows Phone went down to 11.8% market share, down from 13.9% in March 2014, and which has allowed iOS to retake the second spot in Italy for the first time since August 2013.

See the full numbers after the break.

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Canalys awards Windows Phone 8.4 million shipments in Q1 2014


We have seen some wildly divergent numbers for Windows Phone sales in Q1 2014, including ABI Research, which estimated more than 13 million handsets.

UK market research company Canalys have now weighed in with their Q1 numbers, and for Windows Phone they are not half as rosy.

The company estimates 279.4 million smart phones were shipped in Q1 2014, representing growth of 29% on Q1 2013, but a decline of 5% on the seasonally strong Q4 2013.

81% (226.3 million) were Android devices, with iOS and Windows Phone accounting for 16% (44.7 million) and 3% (8.4 million) respectively.

China, the world’s largest smart phone market, accounted for 35% of shipments, substantially ahead of the US, which managed just 12%.

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Windows Phone on track to overtake iOS in Belgium says Microsoft


 Le Soir reports that, according to Microsoft Belgium, Windows Phone is about to overtake iOS in the Belgian smartphone market.

Speaking to the newspaper, Ervan Pouliquen, head of marketing and operations at Microsoft Belgium said Windows Phone held 12% market share in Belgium, close to the 19% iOS commanded.

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Windows Phone holds 26% market share in Vietnam, will get the NL 630 soon

In an article in the Vietnamese publication Vietnamnet.vn, Nokia Vietnam’s CEO Vinod Muralidharan has confirmed the region will be getting Nokia’s latest, the Nokia Lumia 630, soon.

Nokia launched the handset in the fiercely Nokia loyal region two days ago in Hanoi, and Muralidharan confirmed Vietnam remained one of the company’s top 10 markets, and will remain a launch market for their latest handsets even after the Microsoft merger.

The article notes Windows Phone has seen impressive growth in Vietnam, growing from 16% to 26% market share YoY. Nokia, rather than Microsoft Vietnam, will remain in charge of marketing and supporting Nokia handsets, be they Windows Phone, Asha or Symbian or Nokia X.

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ABI Research claims 13.27 million Windows Phones shipped in Q1 2014, we are dubious

abi research


ABI Research today published the results on their Q1 2014 shipment estimates.

As expected Android once again dominated the Q1 2014 shipment numbers for smartphones with 80% market share (including AOSP) of just under 300 million smartphones shipped in Q1 2014.

“Interestingly, basic mobile phones lost 5% market share and Android picked up almost all of these users, suggesting Android is set to gain almost all of the billions of mobile subscribers still upgrading to smartphones. Certainly, Android looks set to completely dominate the high growth developing markets and increase its market share still further,” said Nick Spencer, senior practice director, mobile devices.

For Windows Phone they claim steady progress with 16% sequential growth and an increase of 1% in market share.

“Microsoft Windows Phone is currently the only viable third ecosystem. BlackBerry has faded on all fronts (BlackBerry 10 and OS) and while Firefox remains a potential low-cost challenger, it has yet to make any significant impact,” added Spencer.

Apple’s iOS also achieved steady progress with 17% year-on-year growth, but growth is undoubtedly flattening and the iPhone 5c has done little to boost sales volumes.

These findings are part of ABI Research’s Smartphones and Handsets Market Research.

At 13.3 million Windows Phone shipments the numbers are where we want to be, but unfortunately, given Nokia’s recent comments, not what we expect it to be, with Nokia indicating shipments were less than the 8.2 million from Q4 2014.

Do our readers think we can safely dismiss these rather optimistic numbers? Let us know below.

Nielsen: Windows Phone finally grows in US, overtakes Blackberry


Windows Phone has been stuck on 2% of the smartphone installed base in US for ages, making it look like the one country where the OS just did not have any impact or even prospects at all.

It seems the latest quarter has finally seen some movement in this, according to Nielsen’s data, with Windows Phone now finally taking 3% of the market, seemingly at the expense of Blackberry, who dropped to 2% of the market.

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