There does not appear to be any movement in the US smartphone, as the latest Nielsen report continues to show in the 3 months ending October only 2% of US smartphone owners own Windows phones.
Nielsen also reports on a more interesting and dynamic trend – the rise of smartphone apps as a way to access services, such as YouTube and Facebook, and a corresponding reduction in web usage.
The IDC has released some market share figures for India from Q3 2013.
The country’s small smartphone market grew by 229% Year on Year with a total of 12.8 million smartphones shipped.
The number also represents a 28% increase compared to Q2 2013.
Nokia has managed to maintain its share of the smartphone market from Q2 2013, when it also held 5%, or around 640,000 handsets sold, meaning its volume of sales has increased by the same proportion.
Despite the lack of growth the Indian market has shown some sign of evolution, with large international brands becoming more dominant, taking 30% of the smartphone market vs cheap local vendors such as Micromax and Karbonn.
"The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters", said Manasi Yadav, Senior Market Analyst with IDC India.
On Nokia (and by extension Windows Phone) the IDC said:
The Lumia range of devices continued to show a growth trajectory in 3Q2013 and garnered close to 5% market share – the trend is expected to continue with greater support from Microsoft in the coming quarters. The third quarter of 2013 saw a few notable launches like the Lumia 625 and Lumia 925 which have
been able to generate positive interest from consumers and developers alike.
Read the full reports here.
Kantar has now released the full set of numbers for the 3 months ending October, and despite the arrival of the iPhone in late September in many markets the numbers generally read as pretty good for Windows Phone.
The OS has hit new highs in Italy, France, UK and Spain, hitting a record 16.1% of the Italian smartphone market, and soundly outselling the iPhone there which had only 10.1%. Of note however is that the new iPhone only hit Italy on the 25th October, which likely depressed its sales.
In UK the OS hit 11.9%, and in France a record 12.5%, double its market share from last year, and a mere 3.4% from iOS’s share over the same period. Of note is that the same excuse does not apply there, as the iPhone 5S was released there on the 20th September.
Windows Phone also seems to have finally gained some traction in Spain, where it hit 4.3% of the market, the same as iOS. There was also some improvement from the recent dismal numbers in China, where its now 3.5% of the market, compared to 2.5% last month. USA has also rebounded somewhat, and the OS has now hit 4.8% of the market there.
Germany was one market where Windows Phone share was down unexpectedly, from 8.5% last month to 6.3% in October, but given the German market’s preference for high end handsets it may be that they are waiting for the Nokia Lumia 1520.
In EU5 Windows Phone now has 10.2% share of the smartphone market, only 5.6% shy of iOS’s 15.8%, and given the iPhone’s surprisingly poor showing so far this holiday season, and Windows Phone’s unexpected resilience, I suspect we will see the Windows Phone overtake iOS in EU sooner than we expected.
See the full numbers after the break.
After IDC’s numbers from earlier this week, the next most respected market analysts is Gartner, and they have now released their own view of the 3rd quarter of 2013.
Of note is that while IDC talks in shipments, Gartner claims to count sales to end users, and by their calculations 8.9 million people have purchased a new Windows Phone in Q3 2013.
That accounts for 3.6% of the market, up from 2.3%, for a 123% Year on Year growth.
Anshul Gupta, principal research analyst at Gartner notes:
“…the winner of this quarter is Microsoft which grew 123 percent. Microsoft announced the intent to acquire Nokia’s devices and services business, which we believe will unify effort and help drive appeal of Windows ecosystem.”
In contrast Apple’s market share was down more than 2 points to 12.1%, and Gupta writes:
The full Canalys report is now available, and it confirms the recent report by Counterpoint Research that Nokia is now the 4th largest smartphone OEM in USA, with Research Director Nicole Peng, saying:
‘Samsung was the leading vendor across all regions except North America, where Apple held the top spot. These two vendors account for almost 70% of the market there. LG held onto third place in North America, while Nokia has moved from eighth to fourth place after making gains from its competitors with its new flagship products, the Lumia 1020 and 925.’
The research company also had high hopes for Nokia’s new flagship handsets.
‘The 6″-plus segment will be boosted next quarter by Nokia’s arrival, but this market won’t develop quickly unless Samsung invests marketing dollars to push its Galaxy Mega range,’ said Jingwen Wang, Research Analyst.
They explained the appeal of large screened smartphones in Asia Pacific by noting that low PC and home broadband penetration, a high level of mobile network use, and low Wi-Fi network penetration in these countries limit the presence and functionality of Wi-Fi tablets. At the same time, many consumers in these countries are price-sensitive, so domestic vendors have been successful with affordable large-screen smart phones – a phenomenon that is less visible in other regions.
After Greater China, the second largest region was Europe, the Middle East and Africa, where 56 million units shipped, representing year-on-year growth of 22%. Here, Samsung leads with nearly a 50% share, while Apple follows far behind with 13%. Sony, Nokia and LG retained their positions.
Apple trails in Latin America, where it has only a 5% share and is in seventh place. Here, LG, with 10%, falls far behind Samsung; TCL-Alcatel makes an appearance in third place, followed by Nokia and Huawei.
Worldwide, though, Canalys expects smart phones with screens between 4.1″ and 5″ will be most popular with consumers in 2014 as they offer the best balance between portability and legibility.
Read the full report here.
For the 3rd month in the row Windows Phone has seen gains in their US Comscore numbers, indicating hopefully for once that the growth is not just a statistical quirk.
Windows Phone has gained 0.2% of the US subscriber base in Q3 2013, and up 0.1% from last month.
This translates into 4.88 million out of 147.9 million US smartphone users owning Windows Phones, a gain of around 240,000 users from last month’s numbers.
Windows Phone and iOS were the only mobile operating systems to grow, with Android losing 0.2% of the US smartphone user base, while Blackberry lost a massive 0.6%, and Apple gained 0.7%.
The growth is likely due to good sales of the Nokia Lumia 520/521, but of course other high profile handsets like the Nokia Lumia 1020 were also released that quarter.
See the full Comscore report here.
The news of Windows Phone overtaking iOS in Italy has resonated quite well around the blogosphere, causing many Apple-loving journos to go on the defensive, and of course blaming most of Windows Phone’s success on economic issues in Italy.
That point of view ignores the fact that Windows Phone’s rise is a Europe-wide phenomena, and looking at Kantar’s numbers it looks very much like one of Europe’s strongest economies, Germany, will be the next to see Windows Phone overtake iOS.
The above graph has two years of Kantar smartphone market share numbers in Germany, and very clearly shows the very seasonal nature of iOS’s sales in Germany, with peaks in December and troughs in August
In contrast Windows Phone is much less seasonal, with the 2012 dip not caused by the anticipation of new devices, but by the clumsy switch from WP7 to WP8, and its ascent also pretty steady over the last year.
Of course Windows Phone will not be overtaking iOS in the next 6 months, but it is pretty likely that Q2 and Q3 of 2014 will see Windows Phone clearly ahead of iOS in Germany, and possible Europe-wide.
Do our readers agree? Let us know below.
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets. Android remains the dominant operating system across Europe with 71.9%, an increase of 4.2 percentage points compared with the same period last year.
Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “With the smartphone market in developed countries so congested, it is emerging economies that now present manufacturers with the best opportunity for growth.
“Nokia dominated in Latin America for many years, and while its popularity declined with the fortunes of Symbian it now has an opportunity to regain the top-spot. The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”
In Britain, Windows accounts for 11.4% of the market. Android is still the number one operating system with 58.4% while BlackBerry now only has 3.1%. Apple’s iOS has dipped by 1.0 percentage point to 27.0%, although it is expected to strengthen at Christmas.
Sunnebo explains: “August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.”
Compared with August Windows Phone made significant gains in Italy, where its once again above 10% market share, and in Spain, where it rose from 2.2 to 3.7% share. There was also strong progress in Australia, where it went from 6.5 to 9.3% of the market, while there was a slight rebound in USA from 3% to 4.6% market share. In other markets Windows Phone generally remained generally static, which is good news given the iPhone 5S and 5C launch. Overall it grew from 9.2 to 9.8% of the EU5 countries, less than 7% away from iOS market share in the region.
See the full numbers after the break.
Strategy Analytics awards Windows Phone its first 10 million + quarter, calls it “the world’s fastest growing major smartphone platform”
We have been waiting rather long for it, and now Strategy Analytics has been the first major market research company to suggest more than 10 million Windows Phones have been shipped in one quarter.
Windows Phone outgrew the market, which only increased 45% and doubled its market share to 4.1%.
While Windows Phone continues to make great gains worldwide, the US continues not to be its most successful market.
Nielsen reports on Q3 2013 smartphone ownership in the US, and found Windows Phone had 2% share of the smartphone market, with 1.3% of that belonging to Nokia, and 0.3% Samsung and 0.5% HTC.
41% of US smartphone users had iPhones while Android had 52%. 64.7% of the US population now own smartphones.
While Windows Phone has managed to keep pace with the growth in the smartphone market in US, it has not significantly improved its position there, with the numbers virtually identical to last year.
Hopefully the recent reported spike in US Nokia shipments will eventually be associated also with a rise of Windows Phone ownership in the region, important for helping US-based developers appreciate the large number of Windows Phone users there are worldwide.
ABI Research reports that nearly 10 million Windows Phones were shipped in Q3 2013, with 165% Year on Year growth. Nokia accounted for 95% of Windows Phone market share.
“The race for the third ecosystem is clearly favoring Windows Phone with 4% market share, over BlackBerry’s 1.5%, but there remains little opportunity for new market entrants to make a significant impact on Android’s dominance,” comments senior analyst, Michael Morgan.
Android took 80.6% share of shipments, with Samsung taking 35% by itself, while iOS remained flat at 14% share.
Apple predicts it will ship 53 million iPhones in Q4, but senior practice director, Nick Spencer notes: “Even with a record Q4 for the iPhone, Apple is only expected to achieve 18.7% market share which is down from the 22.6% Apple achieved in Q4 2012, due to Android’s growing dominance and the importance of emerging markets.”
ABI Research estimates 438 million handsets and 244 million smartphones were shipped during the 3rd quarter of 2013.
They predict Android will hit 708 million users this year, followed by the iPhone at 233 million and the iPad at 165.72 million users.
Of interest to our readers however is that Windows Phone users are estimated to rocket to 68.26 million users this year, passing Blackberry, who will drop to 62.56 million users. This would make Windows Phone users around 10% of Android users and 30% of iPhone users, and a far from insignificant number.
They also found Windows 7 will still have an estimated 734.12 million users this year, while Windows 8 users will reach 168.11 million. Meanwhile, there will be an estimated 47.78 million Apple Mac users this year, the research firm said, a number one would note significantly smaller than the small Windows Phone user base.
I cant personally vouch for these numbers, which seem on the high side, but there is no doubt that the absolute number of Windows phone users are growing well, and to the degree that it is becoming a market which developers ignore at their peril.
See a more detailed breakdown of the numbers after the break.
Speaking in Bangkok Jean-Philippe Courtois, president of Microsoft International said Windows Phone went from 2-3% to 15% of the Thai smartphone market in only 15 months.
"Today, we aspire to have the third-biggest system in the mobile-device world. Key to this is our Windows Phone and our partnership with Nokia and a few others, where we are reaching a tipping point in some markets.
"In Thailand, it is about 15 per cent [of the market] and in some Latin American countries such as Mexico they are going beyond 20 per cent – and in Finland it is over 30 per cent. Some of the larger European countries like the UK, France, Spain and Italy are now all 10 per cent. Again, we came from nowhere just a few years ago and, yes, we have ambitions to grow our market share and make the market more balanced, which is healthy for customers," said the Microsoft International president.
"We have strong aspirations with our strong partner Nokia to enable a lot of apps, both for consumers – such as the Bangkok Bank app – but also for businesses. There are a lot of new developments in our company. As I said, we recently announced our intention to buy Nokia – that’s a really big move.”
Nokia has earlier said they had a combined 20% smartphone market share in Thailand, Indonesia and Vietnam, with Jo Harlow saying:
“In Thailand, Indonesia and Vietnam, we recently broke through 20 percent market share with Lumia, so obviously the Windows Phone platform is becoming really significant.”
World.pl reports Windows Phone is continuing to do well in Poland.
Back in May we reported that Windows Phone has 20% market share in the region. Now the latest data from IDC for the quarter ending in September shows Windows Phone has been able to maintain their position as the second best selling operating system in Poland, with 19% market share.
This totes up to more than 1 million Windows Phones in the hands of Polish users, and also a happy developer community, who contribute more than 250 apps per month to the Windows Phone Store.
Currently the most popular Windows Phone models is the HTC 8S, which has 36.6 percent share, followed by the Nokia Lumia 520 (22%) and Lumia 820 (17%).
The good news is a sign that Windows Phone most likely continued its momentum in the 3rd quarter, and we can likely expect similar good performance as in Q2 2013, when around 8.7 million Windows Phones were shipped.
The latest Comscore numbers for USA for the 3 months ending August is showing some movement for Windows Phone, with the OS blipping up to 3.2% of smartphone ownership in US.
This translates into 4.64 million Windows Mobile and Windows Phone users in USA, up from 4.23 million in May 2013.
The numbers may finally be showing the effect of cheap Windows Phones like the Nokia Lumia 520 and 521, or of course simply statistical variation.
One can not however argue with the trend which is haunting Blackberry, who is now only 4% of the US market, down from 4.8% a quarter ago and 4.3% from last month.
Interestingly Android is also trending downwards, if ever so slowly, reflecting a trend which is also present in Europe, and showing that even that juggernaut may not be invincible after all.
Kantar Worldpanel ComTech today released their smartphone sales report for the three months to August 2013. Windows Phone had some good news from the report, the market share in the European region almost doubled to 9.2%. Apart from the key European markets, the numbers from China, Japan and USA still remain poor. In China, Windows Phone lost half of its market share due to growing pressure from local OEMs who are pushing low-cost Android devices. In Japan, Windows Phone’s market share is negligible as it only holds 0.8% of the market.
Even after repeated attempts in USA to gain significant market share by Microsoft and Nokia, USA smartphone market for Windows Phone is still below 5%. Windows Phone now holds 3% of the US smartphone market up from 2.6% in the same period last year. I hope the upcoming range of high-end devices like Lumia 1520 phablet for AT&T, Nokia Lumia 929 for Verizon, etc, adds the needed momentum for Windows Phone platform in the US.