Browsing: marketing

marketing

Windows Phone has had a relatively good market share in Brazil, but this has come under strong pressure from Android, and dropping the popular Nokia brand name may be an additional factor. This holiday season Microsoft has responded by stepping up their marketing spend, with regular TV ads and also giving away hundreds of Nokia Lumia 630 handsets at multiple…

marketing

Microsoft Lumia has been filling up their (not so) empty YouTube channel with newer videos and some re-uploads of their previous channel. In brief, these videos are basically to promote their latest phones  namely Lumia 830, Lumia 930, Lumia 1020 and Lumia 1520. These videos are from their #MakeItHappen line which recently has been appearing all over their Social Networking sites…

marketing

Raghuvesh Sarup, Director-Marketing, Microsoft Mobile Devices, spoke to exchange4media about their approach to marketing their Windows Phone range in India. He revealed that, as the more expensive Nokia Lumia 930 is aimed at sophisticated buyers, its marketing will be primarily online. He said: When we launched products such as the Lumia 930, we focused more in the digital and social…

marketing Make It happen microsoft

https://www.youtube.com/watch?v=y_k8IHRNOl0 Microsoft today started a new campaign to promote Lumia devices. In this campaign titled #MakeItHappen, Microsoft is collecting unfulfilled resolutions from people around the world, and they will be picking 31 people and help them in achieving their goals. Be honest. At the start of 2014, you probably made resolutions which you still haven’t quite got round to fulfilling: learning a new…

cortana htc one for windows header

https://www.youtube.com/watch?v=IjifAejDVCM Today, Microsoft released another Siri Vs. Cortana ad on its YouTube channel. This ad focuses on the availability of Dot view case for HTC One M8. With Dot View case, users can access Cortana, take calls, and get notifications – all with the cover closed. There is no such case available for Apple iPhone. The new HTC One® (M8)…

cortana cortana header

https://www.youtube.com/watch?v=XbzFGF2ytMI We are quite familiar with Microsoft’s Cortana vs Siri series of ads. Now, Blu Mobile has joined Microsoft in making fun of Apple’s Siri. In the recent video released by Blu Mobile, Cortana’s capabilties to remember things, providing traffic information and others were mentioned. And as expected, Apple’s Siri was incapable of all these things which are available on…

analysis

A few days ago I wrote an article about my failing to purchase a device from Carphone Warehouse and questioned who was at blame there. The jury is out and Microsoft is safe. EE and Carphone Warehouse are entirely to blame. After publishing the article, I got an email from a man who claimed to work at Carphone Warehouse. He…

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