Nokia has posted the above rather creepy but memorable ad on their YouTube channel attempting to explain how their new Nokia Lumia 2520 tablet is a bit like a mullet – all work in front and all party in the back.
While the actors did a great job creating atmosphere, I think they could have done a better job showing off the “work and party” element of the Windows tablet, to drive the message home.
Do our readers agree? Let us know below.
Microsoft and Nokia’s product placement takes us to a world where Windows Phones are the dominant smartphone platform, and in this case it is the world of German murder mystery "In the Devils Kitchen”, where a father/daughter duo has to solve the crime of the day.
The leads, a forensic psychiatrist and his daughter, and virtually every other character, are all sporting and even flaunting Windows Phones, with the handsets getting quite a lot of air time, including 5 minutes of going through the phone’s call history.
The intent of product placement such as this is to make viewers more familiar with owning a Windows Phone than they would be from their immediate circle and give them permission to be the first amongst their friends to purchase one. Looking at recent German smartphone sales data is seems that is one mission accomplished.
Thanks Kristian for the tip and screen shots.
Nokia Germany has posted a new Windows Phone ad suggesting instead of buying another boring Apple device this holiday season, which is not going to impress anyone, buyers should look at a Windows Phone, which is not just a great device, but will impress with its novelty.
Do our readers think the message will resonate? Let us know below.
Blackberry’s death spiral has seen many executives being laid off, and they are now more than ready to talk about the poor decision making in the chaotic company.
One of the most interesting stories, reported by Crackberry, was the company passing up a major endorsement by teenybopper star Justin Bieber, who offered to be a brand ambassador for Blackberry.
Vincent Washington, who was senior business development manager at BlackBerry from 2001-2011, reported that Justin Bieber had approached BlackBerry and wanted to be their brand ambassador, but the response was "he’s not going to last."
One thing we missed out on was that Justin Bieber wanted to rep BlackBerry. He said, “Give me $200,000 and 20 devices, and I’m your brand ambassador,” basically. And we pitched that to marketing: Here’s a Canadian kid, he grew up here, all the teeny-boppers will love that. They basically threw us out of the room. They said, “This kid is a fad. He’s not going to last.” I said at the meeting: “This kid might outlive RIM.” Everyone laughed.
With Blackberry sales hitting 0% in many regions, Washington’s prediction may end up being pretty prescient.
Nokia however has no issue with sloppy seconds, and on hearing about Blackberry’s rejection tweeted the above message, offering the Biebs his own selection of 20 Lumia handsets.
Nokia is sponsoring Drama on Channel 4 in UK, and are offering viewers a chance to win a Nokia Lumia 1020 merely by sharing info on the show being displayed.
To win viewers merely need to tweet their best picture with the hashtag #Nokia4Drama. Tweets may be featured live on Channel 4 this Sunday at 2100.
Find our more about the contest by viewing the video promo after the break.
Both Bing and Windows Phone are up against some pretty established incumbents, and are trying to get people to try something new.
Now Microsoft has recruited funny man Dom Joly, famous for his “I’m on the phone’’ sketch, to get the message out.
In a series of 3 cringe-worthy videos featuring a Nokia Lumia 1020 he covers topics ranging from phone etiquette to selfies.
See the other two after the break.
Microsoft, who we recently learn is paying for most of Nokia’s Windows Phone marketing, have posted a new ad for the Nokia Lumia 1020 which is subtly asking viewers to give Windows Phones a chance and to be rather less sheepish about their buying decisions.
Do our readers think Microsoft can position Windows Phone as the OS for those who think differently, much like Apple did with the Mac? Let us know below.
Funny Nokia Lumia 1020 ad suggests if you don’t have a 1020 you getter start practicing your martial arts
Nokia UAE has just posted another take on Microsoft’s Nokia Lumia 1020 children’s play ad which suggests if you do not have a phone with great zoom capability, you better start buffing up on your martial art skills if you are going to get the perfect picture.
Are our readers students of Rez-Tu-Lo or do you have a NL 1020? Let us know below.
On their blog Microsoft has detailed some incentives they will be using to entice holiday buyers to pick up a new high end Nokia Lumia handset in US.
First, until the 15th of January all Lumia 925, 928, 1020, or 1520 buyers will get $20 in app credit. The full details of this deal can be found here.
Next those who buy a Nokia Lumia 1520 at a Microsoft store will get an additional $50 app card from Microsoft, and if you pre-order you get even more, including free accessories like a flip cover. Read all the details here, then head over to the Microsoft Store website to order.
Lastly, as described earlier, If you buy a Nokia Lumia 2520 with a Lumia 925, 1020, or 1520 you can get the $399 tablet for only $199. Read more about that here.
Are our US readers temped to splurge? Let us know below.
Few days back, we reported about the marketing activity from Nokia Poland to promote the Nokia Lumia 1020 device. Nokia Poland used a airborne Lumia 1020 to make use of the OIS, low-light capabilities to capture the city of Krakow and few others both in day and night. You can see few of those videos here. Nokia Poland has now released an app called Nokia Copter to explore the cities from a different perspective. The Nokia Copter application lets you experience Warsaw, Cracow and Wroclaw from a birds eye perspective.
Films shot from the air with the Nokia Lumia 1020, and amazing pictures reveals the cities in a way you never seen before. Nokia Copter was developed by Nokia Poland as a unique guide around 3 biggest polish cities and is free to download.
Download the app here from Windows Phone Store for free.
Huawei has posted a promotional video for their new Windows Phone handset, the Ascend W2.
The video demonstrates features such as the colourful handsets, colour-changing capacitive keys which keep in sync with your accent colours, and the super-sensitive touch screen which can be used with buttons.
Interestingly the real star of the show is the Windows Phone operating system and its features, and it is an interesting question to ask whether this is enough to carry the handset in the current highly competitive market.
What do our readers think? Let s know below.
Thanks Arun for the tip.
Mobile Entertainment reports that Nokia has scored UK pop group The Saturdays to front a promo for the Nokia Lumia 520 in conjunction with the Carphone Warehouse.
The group performed outside the Carphone Warehouse at large shopping mall Westfield in London yesterday where 20 Nokia Lumia 520 buyers won access to a private concert with the girls in February.
The Saturdays are also working with Nokia to create a special Nokia Music Mix which can be scanned via QRCode at Carphone Warehouse Stores.
The girls, said: "We are really excited to be involved with Nokia and Carphone Warehouse; whoever buys a phone gets a chance to be one of just 20 people to see us perform next year. Meeting fans is the best part of all of this for us."
The group is currently promoting their brand new album Living For The Weekend.
See another photo after the break.
Nokia’s main USP for the Nokia Lumia 925 is its low-light performance.
In the above new ad they appeal to one of India’s obsession – cricket, and show how the camera can be useful to turn night into day and allow a cricket game to be played in complete darkness.
The Nokia Lumia 925 had a recent price cut in India to 27,000 INR (around $440), bringing it below the crucial 30,000 INR mark and hopefully helping boost adoption of the sleep handset.
Do our readers think the ad above is successful? Let us know below.
Thanks Arun for the tip.
Add this to the list of cool promotional videos from Nokia for Lumia 1020. Nokia India posted this video yesterday which was shot using Nokia Lumia 1020. This video has been created with over 4000 images put together capturing the different moods of a passing day all shot on the Nokia Lumia 1020. Watch the video above.
Nokia India announced Lumia 1020 last month and the device is going on sale from today (Oct 11th). The device is priced at Rs. 49,999 which I think is pretty high given its specs compared to other competing devices. But Nokia has a long history of dropping the prices of its devices over time, so I guess it will happen pretty soon for Lumia 1020.
Last month, Nokia partnered with National Geographic to show off the camera capabilities of Lumia 1020 Windows Phone device. They organzied a ten-day adventure for National Geographic photographer Stephen Alvarez across thousands of epic miles of the American West. Stephen Alvarez used a Nokia Lumia 1020 to capture images throughout his journey and all the photos he shot can be seen here at National Geographic.
Similar to this, Photographer Jim Richardson of National Geographic took his iPhone 5S in a visit to Scotland, and commetned that iPhone 5s is a very capable camera. Apple’s head of marketing Phil Schiller tweeted about this photographic journey. In response to this, Nokia US and Nokia UK tweeted the following.
.@JimRichardsonNG we agree you shouldn’t compromise w/ photos on your phone. Here’s a #Lumia1020 to help you out pic.twitter.com/8jGkJewUDs
Now, Nokia is ready to give Lumia 1020 to Jim Richardson to compare it with iPhone 5S. Will he accept the challenge?
Thanks Tom for the heads up.
Nokia announced DVLUP developer rewards program back in November 2012 and the beta begun in the US and Canada. Today, Nokia’s DVLUP has officially graduated from its beta status today from more than 20 countries worldwide. DVLUP has also got a brand new look and feel, and the addition of a “Campaigns” feature. There’s also a new tool to book and manage marketing campaigns promoting their apps on both a local and global level.
“For the first time, developers will have a transparent path for their app to get featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia. “We feel this is a big step in creating a truly participatory and fair app ecosystem, where developers are in complete control of their own success.”
Read the full press release after the break. Continue reading