Microsoft launched a marketing stunt in London recently, where they teamed up with artist Caleb Charlan and Carphone Warehouse to bring what they call “Organic Charging” to the Nokia Lumia 930.
Calling it the most organic and natural way to charge a phone, they strung together 800 potatoes and apples with nails and copper wires and managed to extract enough energy to charge the Nokia Lumia 930 wirelessly.
Hopefully we will see a lot more marketing activities around what appears to be Microsoft’s only high end handset for the next few months, and the good sales response Microsoft reported at launch continues to ramp up.
Thanks Tom for the tip.
Nokia UK have posted a new promotional video for the Nokia Lumia 930, this time showing the handset charging throughout the day on DC-50 Wireless charging plate which has a built-in battery.
While the ad is visually good, it once again appears to be another ad which will only resonate with those who already know about Lumias and their accessories.
There is clearly a role for the old Apple-like explanatory videos, and when you have great but poorly know products it may be a good time to use those type of ads instead.
Do our readers agree?
Microsoft is now running this contest in the US where anyone can participate to win a new Lumia device and $635 to use in the Microsoft Store. All you have to do is the below,
So you want the newest smartphone experience, but not the hefty price tag of an off-contract phone? The all-new Lumia 635 brings you high-end innovation you expect from an ideal smartphone, but at a fraction of the cost.
We want to ask: if you saved hundreds of dollars with Lumia 635, how would you spend your moolah? Tell us for a shot to win our newest Lumia device and $635 dollars to the Microsoft store. Enter now, and invite your friends for an extra shot to win!
You can invite your friends for an extra shot to win. Find the contest details here.
In May 2012 Nokia struck a deal with UK Channel 4 and Hollyoaks’s production company Lime Pictures to feature Nokia’s range of Lumia handsets in various product placements on the popular soapie.
Research found that the placement was a great success, with Hollyoaks viewers seeing Nokia Lumia handsets as being best for social networking, photo sharing and apps. Eight in 10 Hollyoaks viewers (78 per cent) agreed that the product placement fitted in well with the show, and seven in 10 viewers (73 per cent) claimed the product placement made the soap more realistic.
It seems with the Nokia/Microsoft deal the mantle has now passed on to Microsoft, and from the above screen shot above it seems they are now using it to promote more than Lumia handsets, with the Huawei Ascend W1 showing in the show this week.
The Lumia marketing team is continuing their experiments to market Lumia devices. The latest one is called “Lumia Stories” because the Lumia 1520 was created with story telling in mind.
“We all have a story, the hardest part is telling it…”
To put it to the test, Lumia team sent 100 phones to 100 people all around the world who had different ages, from 1 right up to 100. You can read the stories each people shared in the timeline from the link below to find out more about the stories they’ve told and the world that helped shape them.
You can read the Lumia Stories here at Facebook.
Nokia is now positioning Lumia 630 as their next mainstream entry level Windows Phone device. The device is going on sale this month in several countries around the world and it offers great value to customers at its price point. Nokia today released an infographic to highlights its advantages over other devices of its class. Check it out above.
Primary camera sensor size: 5 MP
Display size: 4.5”
Display resolution: FWVGA (854 x 480)
Processor name: Snapdragon 400 (Quad core)
Maximum talk time (3G): 13.1h
Battery capacity: 1830mAh
Internal Memory: 8GB (Expandable up to 128GB)
Nokia has released another ad which is currently running on UK TV promoting the Nokia Lumia 630.
Unlike the previous two ads which focussed on style, colour and value for money, this ad claims that Windows Phone and the 630 has “an app for every moment” allowing buyers to also participate fully in #appyDays.
Given the absence of a rather important app currently from the Windows Phone store, do our readers agree that this ad is somewhat ironic at present? Let us know below.
Nokia has posted another ad for their new Nokia Lumia 630, and on this occasion is continuing to focus on style and colour, but is also emphasising features such as the large screen, quad-core processor and most importantly, the price of the handset, portraying it as great value for money.
The ad is interesting for using the Windows 8 “Honestly” tagline, underlining of course the merger of Nokia’s handset division with Microsoft.
Do our readers think this ad will hit the mark? Vote in the poll after the break.
We can always count on Microsoft Poland to come up with creative marketing campaigns.
The latest is their "Trampkomania” or Sneakermania contest, starting today, in which they are giving away 630 sneakers, or 18 per day, until the end of June 30th 2014.
To take part you need to buy a Lumia phone on the Plus network and download the Trampkomania with Windows Phone app and submit an entry.
To win, players need to create a creative start screen and submit a screen shot using the app. Winners will ne judged on creativity, originality, aesthetic qualities and the ability to use Windows Phone in their daily lives.
Winners will receive specially printed sneakers. The rules of the contest can be seen here.
Are any of our readers lusting after some special Windows Phone sneakers? Let us know below.
Lumia devices creative lab team at Microsoft has joined hands with celebrated filmmaker Paul Trillo to create an exciting system called “Multi Lumia Arc of Wonder” that controls 50 Lumia 1020 smartphones simultaneously, creating a “bullet effect” photoshoot. You can watch the final experience created by this system in the video below.
It was transported through the bustling streets of New York to capture “Living Moments” using the powerful 41-megapixel camera on the Lumia 1020.
It’s another first for Lumia, connecting 50 smartphones and enabling a “bullet-effect” photoshoot pushes the boundaries of photography and technology.
Pioneering filmmaker Paul Trillo, said:
“We used a Microsoft Surface tablet to control the shoot and a special app which was designed for the Windows 8 mobile platform.
“We captured a total of 30,000 images across Manhattan, including Union Square, Allen St. and Central Park West.”
“The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the creative lab.
Check out the behind the scenes video after the break.
Marketing Windows Phone devices to the general public is always a uphill task for Microsoft. Either you are a selling a Windows Phone device to a Android user or a first time smartphone user, you need to show them how Windows Phone works to win their purchase. Nokia tried to speak about the hardware features while Microsoft tried their hands in marketing Windows Phone OS features. We should see more unified marketing approach from Microsoft in the future as Nokia Devices division is now part of Microsoft.
While Windows Phone 8.1 release to the public is more than a month away, Microsoft has already started to market the new features in the WP8.1 to the general consumers. According to Reddit user Xodium, Microsoft Stores now have Lumia devices running Windows Phone 8.1 Developer preview for demos. Thousands of customers visiting Microsoft Retail stores everyday will get exposed to upcoming features such as Cortana digital assistant, new Start screen background, Action Center and more. Hopefully this will excite them about Windows Phone devices and drive more sales in the future.
Microsoft today released a new marketing video to promote Lumia Windows Phone devices. This ad focuses on the wireless charging built into the high-end Lumia devices. The ad has got the voice over by David Mitchell, a popular British actor, comedian and writer. UKMobileReview reports that this is the first of this series of ads that will have voice over by David and will focus on little things that makes Windows Phone stand apart from the competition.
Say no to the wires jungle in your bedroom.. With wireless charging you can recharge your batteries while your Lumia smartphone sleeps like a baby…or was it the other way around? More amazing Lumia details: http://nokia.ly/1gglynl
What do you think of this new ad?
Thanks James for the heads up!
Microsoft today released couple of marketing videos to promote Windows Phone devices. In these videos, Microsoft talks about how Windows Phone devices helps people to get their work done on the go. In the first video, World traveling artist Seble Abebe demonstrates the incredible imaging capabilities of her Nokia Lumia 1020 Windows Phone. She uses her Windows Phone device for capturing moments, sharing them, editing using different apps, uploading them to OneDrive and more.
In another video, KEXP DJ Darek Mazzone shows you how the world of music connects across all his Windows screens. He uses a Windows Phone devices and a Windows device(Surface) together to keep his audio fie collections in sync via OneDrive and more. Watch how Windows Phone serves his experience from the video after the break.