Today, IDC released their preliminary data from the Worldwide Quarterly Mobile Phone Tracker. The smartphone shipments growth was fueled by abundance of low-cost smartphones and the total shipments crossed 300 million units for the first time ever in a single quarter in 3Q14. The most interesting part of the report was the top smartphone vendors. Even though Samsung, Apple, Huawei, Lenovo and LG were on top of the list, more than a dozen vendors that are capable of landing in the top 5 next quarter. Most of those vendors are now operating in one or two countries.
Emerging markets supported by local vendors are continuing to act as the main catalyst for smartphone growth. Among the top vendors in the market, a wide range of Chinese OEMs more than outpaced the market in 2Q14
In the case of Windows Phone eco-system, it is all about Nokia(now owned by Microsoft) for shipment volumes. In fact, Microsoft ships about 95% of the Windows Phone devices. This trend clearly needs to change. Microsoft needs more local vendors to step up their Windows Phone game to grow the ecosystem further.