Tag Archives: sales

IDC confirms Windows Phone has overtaken iOS in Brazil in Q4 2013


According to the IDC’s Mobile Tracker report Windows Phone has overtaken iOS in Brazil, and is now the second biggest selling OS in the region, with 6% market share.

They note Windows Phone has had four consecutive quarters of growth in the country, which is now the fourth largest smartphone market worldwide, with estimated sales of 47 million units in 2014.

"Microsoft works in partnership with Nokia, operators and retailers to accelerate Windows Phone’s participation in the local market, in addition to offering a complete portfolio of smartphones that meets the diverse needs and desires of consumers," says Celso Winik, general manager Microsoft Mobility Brazil. Winik also notes that Windows Phone is designed to work seamlessly with computers and tablets with Windows 8, and Xbox 360 consoles and Xbox One Furthermore, Windows Phone is fully integrated with the constellation Microsoft services – Skype, OneDrive , Office 365, Xbox Music among others. "It is possible, for example, start editing a document in Windows Phone 8 and continue at home on the computer."

According to the IDC in Q4 2013 Windows Phone outsold iOS in 10 markets worldwide. This number is down from more than 20 in Q3, and will likely increase once again in Q1 2014 when the iPhone’s surge quarter is over.

Via Nokiatividade.com

IDC: Windows Phone grew shipments 90% in 2013


In their recent release on the state of smartphone shipments in 2013, the IDC has crowned Windows Phone as the fastest growing major smartphone operating system in 2013.

According to their market research Windows Phone grew shipments 90.9% between 2012 and 2013, from 17.5 million to 33.4 million handsets, to take 3.3% of the world market, up from 2.4%.

This compares to even Android only growing 58.7%, and iOS growing an anaemic 12.9%, dropping down to 15.2% market share.

The actual market grew 39.2% YoY to 1,009.6 million handset in 2013.

Quarterly numbers were not that rosy, but uncertainty in the market regarding Nokia’s future likely played a part.

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AdDuplex estimate more than 10 million Windows Phones were sold to consumers in Q4 2013


AdDuplex, who has access to plenty of data from their app promotion network, and who publishes a monthly report, have looked at their numbers and found that it is likely that more Windows Phones were sold in Q4 than Q3 2013 after all, and that more than 10 million new Windows Phone handsets landed in consumer hands in the holiday season.

Their conclusion is based on that assumption that no significant number of Windows Phone 7 handsets were sold in 2013, and a number of other logical assumptions, but of course is not as solid as an actual announcement by Microsoft or Nokia.

Crucially it also suggests more Windows Phones were sold in Q2 than Q3, and that there were therefore a significant number of handsets in sales channel in Q3 already, waiting to be sold in Q4.

AdDuplex suggests there are now around 35 million Windows Phone 8 handsets in use, and about 45 million Windows Phones in total in active use.

AdDuplex’s data would be consistent with Kantar’s estimates, which has showed a more steady upward trajectory in Windows Phone sales. Hopefully some more clarification will be forthcoming eventually.

See the post at AdDuplex here.

Joe Belfiore denies flagging Windows Phone sales but (intentionally?) misses the point


Some wind went out of the sails of Windows Phone supporters on Thursday when Nokia announced they have only sold 8.2 million Lumia handsets, when even the analysts were conservatively expecting more than 10 million.

Now Joe Belfiore has defended Windows Phone sales on twitter, saying:

Folks who think holiday sales of WP declined are incorrect. :) Activations more than doubled last holidays and increased each holiday month.

Of course that statement needs a bit of parsing. 

It says twice as many Windows Phones were activated in Q4 2013 vs Q4 2012, and that sales increased each month between October, November and December 2013.

This statement however misses the crux of the disappointment – that Nokia was able to ship more handsets in Q3 than Q4 2013.  A simple statement by Microsoft that Q4 activations exceeded Q3 activations would have more directly addressed the issue, but would then have raised concerns about Nokia’s sell-through of shipped handsets ie of they sold more and shipped less in Q4 it must mean a significant amount of Q3’s shipped handsets have not been sold.

It could very well be that Q4 2013’s numbers will be the last official ones we hear for Windows Phone for a long while, and I suspect we will have to get used to sophistry and obfuscation for what should be a simple table published every 3 months.

Do our readers, who are also investors in the Windows Phone ecosystem, also feel Microsoft should be more transparent? Let us know below.

Analysts estimate Nokia has sold more than 10 million Lumias in Q4 2013


We have watched the steady growth of Windows Phone over the last two years, and we may have hit a new milestone in the last quarter, with analysts for the first time estimating that more than 10 million Windows Phones have been sold in one quarter.

The number comes from analyst estimates of Nokia’s Q4 2013 performance, with the company expected to have shifted 10.7 million Lumia handsets, 53% up from last year’s Q4 performance, according to Reuters.

While this is significant growth, if true it would also indicate that Lumia handsets do not benefit as much from the holiday season, with the number only growing sequentially by 20% from the 8.8 million in Q3 2013, versus Apple, who’s sales are expected to have nearly doubled from 31 to 54 million between Q3 and Q4.

Of course for Nokia it will soon all be inconsequential, as Microsoft is set to take over that company’s handset division soon. 

Nokia will report their Q4 2013 results on the 23rd January 2013 at 1pm Finnish time (CET+1).

Thanks Arun for the tip.

Microsoft claims “record sales” of Windows Phones worldwide

imageMicrosoft teased some stats yesterday, and today added some meat to those bones, claiming Microsoft has “seen record sales of Windows Phone this holiday worldwide.

In a statement Microsoft said:

We’ve seen record sales of Windows Phone this holiday worldwide, nearly doubling phone sales during Christmas week (YOY). In the third quarter this year, according to IDC, Windows Phone reinforced its position as a top three smartphone operating system and was the fastest-growing platform among the leading operating systems with 156% year-over-year gain. Windows Phone is the #2 smartphone operating system in 14 markets, and shipped more units than iPhone in 24 markets in Q3. Our portfolio continues to expand: from award-winning flagship devices like the Nokia Lumia 928/1020/1520, to affordable new innovations like the Lumia 520/625/1320 and Huawei W1/W2.

As usual the claim is not hundred percent clear – If Microsoft means record sales for the holiday season they merely need to ship more than 6 million, but if they mean record sales for Windows Phone they need to exceed 9.5 million.

Microsoft did however reveal some solid data – the list of countries where it is outshipping the iPhone, and also the list of countries where it is the number 2 mobile operating system.

These are:

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Windows Phone now outselling the iPhone in 24 markets says Microsoft, up from 7 in March 2013

imageMicrosoft’s director of communications Christopher Flores, has told TechRadar that Windows Phone is now outselling the iPhone in 24 markets, and was the second-placed mobile operating system in 14.

The numbers are up from only 7 in March 2013, showing significant progress in only 9 months.

Microsoft indicated that most of these were Emerging markets, where phones are not subsidized, but said Microsoft intends to attack the smartphone market “from both ends” and would continue to release both high and low-end handsets after its purchase of Nokia’s handset division closes.

Microsoft claimed Windows Phone was the fastest growing mobile OS, and said it would elaborate more on the stats shortly.

Early Kantar numbers for November is out – Windows Phone still holding its own



Due to the seasonal upswing of iOS sales we expect Windows Phone to take a battering in Q4 2013, but surprisingly so far sales of the OS has held up surprisingly well in the latest Kantar Comtech numbers, of which we now have an early preview.

In UK Windows Phone has approximately 10.6% in the 3 months ending November, vs 11.9% for the 3 months ending October.

In Germany sales have held steady at 5.6%, while surprisingly in Italy Windows Phone has continued to outsell iOS, with 15.6% of sales, vs 10.6% for iOS over the same period.

In USA Windows phone held steady at around 4.6% while it slid in China to 2.6%.

We can expect to see the full and slightly more accurate numbers on the 3rd January 2014. See last month’s full numbers here.

Nokia Lumia maintains 5% of the Indian Windows Phone market in Q3 2013


The IDC has released some market share figures for India from Q3 2013.

The country’s small smartphone market grew by 229% Year on Year with a total of 12.8 million smartphones shipped.

The number also represents a 28% increase compared to Q2 2013.

Nokia has managed to maintain its share of the smartphone market from Q2 2013, when it also held 5%, or around 640,000 handsets sold, meaning its volume of sales has increased by the same proportion.

IDC Windows Phone

Despite the lack of growth the Indian market has shown some sign of evolution, with large international brands becoming more dominant, taking 30% of the smartphone market vs cheap local vendors such as Micromax and Karbonn.

"The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters", said Manasi Yadav, Senior Market Analyst with IDC India.

On Nokia (and by extension Windows Phone) the IDC said:

The Lumia range of devices continued to show a growth trajectory in 3Q2013 and garnered close to 5% market share – the trend is expected to continue with greater support from Microsoft in the coming quarters. The third quarter of 2013 saw a few notable launches like the Lumia 625 and Lumia 925 which have 
been able to generate positive interest from consumers and developers alike.

Read the full reports here.


Windows Phone achieves 16% market share in Italy in full Kantar October numbers

Kantar has now released the full set of numbers for the 3 months ending October, and despite the arrival of the iPhone in late September in many markets the numbers generally read as pretty good for Windows Phone.

The OS has hit new highs in Italy, France, UK and Spain, hitting a record 16.1% of the Italian smartphone market, and soundly outselling the iPhone there which had only 10.1%.  Of note however is that the new iPhone only hit Italy on the 25th October, which likely depressed its sales.

In UK the OS hit 11.9%, and in France a record 12.5%, double its market share from last year, and a mere 3.4% from iOS’s share over the same period. Of note is that the same excuse does not apply there, as the iPhone 5S was released there on the 20th September.

Windows Phone also seems to have finally gained some traction in Spain, where it hit 4.3% of the market, the same as iOS. There was also some improvement from the recent dismal numbers in China, where its now 3.5% of the market, compared to 2.5% last month.  USA has also rebounded somewhat, and the OS has now hit 4.8% of the market there.

Germany was one market where Windows Phone share was down unexpectedly, from 8.5% last month to 6.3% in October, but given the German market’s preference for high end handsets it may be that they are waiting for the Nokia Lumia 1520.

In EU5 Windows Phone now has 10.2% share of the smartphone market, only 5.6% shy of iOS’s 15.8%, and given the iPhone’s surprisingly poor showing so far this holiday season, and Windows Phone’s unexpected resilience, I suspect we will see the Windows Phone overtake iOS in EU sooner than we expected.

See the full numbers after the break.

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Windows Phone now officially over 10% market share in EU, as in EU5 the iPhone 5S/5C launch fails


Market research company Kantar Wordpanel has released some smartphone market share figures for the 3 months ending October 2013, and as has become the pattern it reads as pretty good news for Windows Phone and increasingly bad news for iOS.

While in the US and Japan the new iPhone was well received, taking 76.1% of sales in Japan and 52.8% of sales in USA, in EU5 the launch hardly moved the needle, going from 14.6% in September to 15.8% in the 3 months ending October 2013, which includes around 40 days of iPhone 5s and 5c sales. The number is also drastically down from 21.2% last year in the same period.

“Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected, as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5s and 5c,” said Dominic Sunnebo, strategic insight director, Kantar Worldpanel ComTech.

Windows Phone on the other hand officially edged over the the 10% mark to settle at 10.2%, and doubled its market share from a year ago, when it was only 4.7%.

In EU most of Windows Phone sales were from the lower end, with Sunnebo saying:

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IDC: For the second quarter in a row Windows Phone outsells the iPhone on a whole continent, and its not Antarctica

imageA few months ago it was revealed that Windows Phone overtook the iPhone in shipments to Latin America in Q2 2013.  Now the IDC has revealed in their Mobile Tracker report for Q3 2013 that the operating system has been able to maintain and even grow its lead, growing shipments by 20% since Q2 2013.

According to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.

“Delivering smartphones with full features in low cost devices has been a major success of Windows Phone, showing their understanding of Latin America market. There are users that have just begun their journey in the smartphones world and low range devices like the Nokia Lumia 520, offer a complete experience for the user.”, said Oliver Flores, Regional Manager for Mobile Phones at IDC Latin America. “The variety of devices available in Latin America is a decisive factor in ensuring this trend continues over the coming months," he added.
"We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our N2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track," Liliana González, Director of the Windows Phone Division for Latin America, said. "There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers," she added.

The news underline the weakness of the iOS operating system, which is increasingly concentrated in a few English-speaking countries such as USA and UK, and with the exception of those countries may be losing their second place position very rapidly.

Have our readers from the region noticed this immense growth themselves? Let us know below.

Via Finchannel.com

Analyst IC Insights thinks Nokia will ship nearly 12 million Lumias in Q4


Analyst company IC Insights has revealed in its 2014 edition of IC Market Drivers report that it believes Nokia will ship 34 millions smartphones in 2013.

Using some clever maths (ie subtracting the number of shipments Nokia has already confirmed for Q1, Q2 and Q3), NokiaPowerUser was able to deduce that the analyst expects Nokia to sell 11.7 million Lumias in Q4, for a 33% growth from the 8.8 million in Q3 2013.

The target is somewhat steep, but then it will be the holiday season, which in theory should automatically guarantee a bumper quarter. Nokia is expected to have two new handsets on sale over the season, the Nokia Lumia 525 and the Nokia Lumia 1520, and the Nokia Lumia 925, 1020 and 520 should hit new low price points, which should also help.

Do our readers think Nokia can sell that many handsets during the holidays? Let us know below.

Via NPU.