It seems Sonyâ€™s message regarding Windows Phone is about the same as Sony Ericssonâ€™s was- wait and see.
Sony Mobileâ€™s sales chief, Dennis van Schie,told Financial Times Deutschland that Sony is not currently planning any Windows Phones but adding, â€œWe have a good relationship with Microsoft and are closely watching the development of Windows Phone.. If it succeeds, we will not be caught off guard.â€
Coming second to the party can be the right decision some times, allowing the trailblazers to make the mistakes, but coming late to the party often lead to an uphill battle, much like Windows Phone at the moment. I suspect if Sony actually wait for Windows Phone to be a proven success before jumping in they would be about as irrelevant to Windows Phone as they are to Android at the minute.
Sony Mobile is edging ever closer to releasing a Windows Phone handset.
Sony Mobileâ€™s UK & Ireland MD Pierre Perron speaking at IFA told reporters:
â€˜Sonyâ€™s strategy is one of openness. Microsoft is a Sony partner with the likes of our VAIO laptops and itâ€™s integrated onto our tablets. As far as Xperia smartphones go, Android remains the preferred partner, although Sony is not a single partner company. We are currently investigating with the likes of Microsoft the possibility of diversifying our product strategy.â€™
He noted that a key element of the forthcoming marketing campaign would be highlighting the convergence between Sonyâ€™s mobiles, tablets and televisions, for example sharing music and photos between two NFC-enabled devices by touching them together, rather than using Bluetooth or Wi-Fi. This will be a strength of Windows Phone 8 phones and Windows 8 tablets.
The new openness is a change from previously when the Sony Ericsson CEO said â€œAt this point I wouldnâ€™t feel comfortable investing in a platform that isnâ€™t as good as the one that we currently use. Therefore we have remained with Android, but I am quite curious about Windows Phoneâ€.
The Sony Ericsson Jolie, a prototype Windows Phone from the now defunct company, has been teasing us for a long time, and has now once again made an appearance, this time in gloriously in-focus video.
The handset actually looks pretty good, but clearly suffers from some unnecessary girth, even taking the sliding keyboard into account.
The SE Jolie is certainly a better looking handset than the other Windows Phone landscape sliders, including the LG Quantum and HTC Arrive, and I suspect Sony Ericsson (now just Sony Mobile) missed an opportunity for an early Windows Phone foothold by cancelling the handset.
What do our readers think? Would you have purchased this phone? Let us know below.