There does not appear to be any movement in the US smartphone, as the latest Nielsen report continues to show in the 3 months ending October only 2% of US smartphone owners own Windows phones.
Nielsen also reports on a more interesting and dynamic trend – the rise of smartphone apps as a way to access services, such as YouTube and Facebook, and a corresponding reduction in web usage.
Comscore has released their smartphone market share numbers for the 3 months ending October 2013, compared with the 3 months ending July 2013.
Over the 3 month period Windows Phone’s share of the smartphone user base in USA increased by 0.2%, and with the growth in the market that has meant that around 475,000 Windows Phone users have been added over the same period, leaving us with an installed base of 4.774 million users.
Over the period nearly every mobile operating system grew share, except for Blackberry, which suffered a massive 0.7% loss, one of the biggest ever, leaving it only 0.4% away from the Windows Phone installed base. The other operating system which saw share loss was Symbian, which is of course no longer being sold in USA.
Interestingly the numbers appear to indicate those departing Blackberry and Symbian users chose Windows Phones as often as they chose iPhones, with the majority choosing Android handsets.
See the full report at Comscore here.
The carrier-blessed mobile payment system ISIS has started rolling out for Android handsets recently, with the promise of eventual Windows Phone support.
Now ISIS’s twitter support has indicated this may be more real than theoretical, with the account saying “We’re busily working on it” when asked of we could look forward to the software appearing on Windows Phone.
The service at present works with pre-paid American Express cards, and is also able to replace American Express, Chase Freedom, Chase Sapphire, Slate from Chase and JP Morgan Palladium credit cards at compatible retail Point of Sale locations. It is supported by AT&T, Verizon and T-Mobile and requires a special secure SIM card to be activate, which carriers will provide free of charge.
Unlike Google’s Google Wallet solution ISIS is platform agnostic, which is obviously good news for Windows Phone users.
See a video demonstrating the service after the break.
WPC reports that despite the “premature” pre-order page for the Nokia Lumia 1520 at Microsoft Stores, the handset will not be arriving in about a week.
Instead the 6 inch smartphone will only be hitting the market on the 22nd – the same day, according to the inventory sheet leaked by WPC, as the Nokia Lumia 2520 launch on Verizon and AT&T, and also of the Xbox One.
Presumably Microsoft is planning a big launch event for all of these new flagship devices, though I wonder if the Lumia launches will not simply be drowned out by the much more mainstream news of the Xbox One launch.
Do our readers think launching all these devices on the same day is a good idea? Let us know below.
For the 3rd month in the row Windows Phone has seen gains in their US Comscore numbers, indicating hopefully for once that the growth is not just a statistical quirk.
Windows Phone has gained 0.2% of the US subscriber base in Q3 2013, and up 0.1% from last month.
This translates into 4.88 million out of 147.9 million US smartphone users owning Windows Phones, a gain of around 240,000 users from last month’s numbers.
Windows Phone and iOS were the only mobile operating systems to grow, with Android losing 0.2% of the US smartphone user base, while Blackberry lost a massive 0.6%, and Apple gained 0.7%.
The growth is likely due to good sales of the Nokia Lumia 520/521, but of course other high profile handsets like the Nokia Lumia 1020 were also released that quarter.
See the full Comscore report here.
Kantar’s numbers for the US market is now also available, and while unimpressive it does present a gain from the August numbers of 3%.
The main driver appears to be the Nokia Lumia 521, with Kantar saying:
Windows saw an uplift in sales share in the latest period with share up to 4.6%, with the budget Lumia 521 selling well on T-Mobile amongst consumers who do not want to be tied into a contract.
See the carrier numbers after the break.
We complain regularly about the lack of traction Windows Phone and Nokia has in USA, but like all things Windows Phone these days it seems things are changing, and rapidly.
Market Research group Counterpoint has released their US figures for Q3, and it shows healthy change for the Finnish brand, with its share of the US market increasing nearly 6 times from 0.7% to 4.1% in only a year, and more dramatically from 1.4% to 4.1% in only a quarter, from Q2 to Q3 2013.
While Windows Phone continues to make great gains worldwide, the US continues not to be its most successful market.
Nielsen reports on Q3 2013 smartphone ownership in the US, and found Windows Phone had 2% share of the smartphone market, with 1.3% of that belonging to Nokia, and 0.3% Samsung and 0.5% HTC.
41% of US smartphone users had iPhones while Android had 52%. 64.7% of the US population now own smartphones.
While Windows Phone has managed to keep pace with the growth in the smartphone market in US, it has not significantly improved its position there, with the numbers virtually identical to last year.
Hopefully the recent reported spike in US Nokia shipments will eventually be associated also with a rise of Windows Phone ownership in the region, important for helping US-based developers appreciate the large number of Windows Phone users there are worldwide.
Even though Nokia Lumia Windows Phone devices sales were on a sequential growth quarter over quarter since its launch, sales in the US continued to lag behind both in terms of growth rate and volume despite heavy investment from Microsoft and Nokia. Seems like things are changing finally, Nokia’s device sales in the US which mainly consists of Lumia devices saw a growth of 367% YoY.
Nokia sold over 1.4 million Lumia units in the US compared to 0.3 million in the same quarter year ago and 0.5 million in the same Q2 2013. I guess the sales spike was mainly due the AT&T’s Nokia Lumia 520 Go Phone, T-Mobile’s Lumia 521 and partially by AT&T’s Nokia Lumia 1020.
On a year-on-year basis, net sales decreased in all regions, except for North America. The largest year-on-year decline in net sales was in Middle East & Africa, followed by Asia-Pacific, Latin America, Europe and Greater China. In Middle East & Africa, Asia Pacific, Latin America, Europe and Greater China the year-on-year net sales declines were primarily due to lower sales in our Mobile Phones business unit. In North America, the year-on-year sales increase was primarily due to our Smart Devices business unit.
On a sequential basis, net sales increased in all regions except Latin America and Greater China. The largest sequential increase in net sales was in North America, followed by Asia-Pacific, Europe, and Middle East & Africa. In North America and Middle East & Africa, the sequential increases were primarily due to higher sales in our Smart Devices business. In Asia-Pacific and Europe the sequential sales increases were primarily due to higher sales in our Mobile Phones business. In Latin America the sequential sales decrease was primarily due to lower sales in our Mobile Phones business unit. In Greater China the sequential decrease was primarily due to lower sales in our Smart Devices business unit.
With the upcoming launch of Nokia Lumia 1520 and Nokia Lumia 929, sales should go up from this point with a increase in ASP. What do you think?
The most popular phone in the US at present
Alan Mendelevich from AdDuplex has teased some Windows Phone stats from their upcoming monthly report.
He revealed in September/October the Nokia Lumia 520 family has continued its massive growth, taking over from the Verizon Nokia Lumia 822 as the most popular Windows Phone 8 handset in USA.
There is now also a new Most Popular Windows Phone carrier in USA, likely AT&T, due to sales of new handsets like the Nokia Lumia 520, 925 and 1020.
Windows Phone 8 handsets are now 70% of the Windows Phone market, indicating that growth has remained steady but not spectacular in the last month.
Of interest to developers however is that the average number of users of an average Windows Phone app has doubled since last year, which should mean increased income for both for pay and ad-supported applications.
See the tweets after the break.
The latest Comscore numbers for USA for the 3 months ending August is showing some movement for Windows Phone, with the OS blipping up to 3.2% of smartphone ownership in US.
This translates into 4.64 million Windows Mobile and Windows Phone users in USA, up from 4.23 million in May 2013.
The numbers may finally be showing the effect of cheap Windows Phones like the Nokia Lumia 520 and 521, or of course simply statistical variation.
One can not however argue with the trend which is haunting Blackberry, who is now only 4% of the US market, down from 4.8% a quarter ago and 4.3% from last month.
Interestingly Android is also trending downwards, if ever so slowly, reflecting a trend which is also present in Europe, and showing that even that juggernaut may not be invincible after all.
Our USA readers have been becoming increasingly impatient with waiting for the GDR2 update for their Lumia handsets, with the update supposed to have been fully rolled out by now.
Now Nokia USA has said on twitter that the company is in final testing of the update, and that the update will become avail ale in the coming weeks.
Not the ideal answer, but at least the company is responding to complaints about the delay.
Are our readers satisfied with the explanation? Let us know below.
Nielsen has posted some market share data for the smartphone market in the US. Their numbers measure ownership ie. how many of each type of phone US residents own.
By their measure, during June to August period 2% of smartphone owners in USA had Windows Phones, vs 40% having iPhones and 53% having Android handsets.
Bizarrely the numbers are exactly the same as Nielsen’s March to May numbers earlier this year, which makes us wonder if there has not been a mistake made when publishing the numbers.
The July Comscore numbers are out, and it shows in USA Windows Phone’s share of the US subscribers has remained static, at around 3%.
This translates to around 4.3 million Windows Phone users, up 145,000 from April this year.
Unfortunately while the total number of users are going up, the share it not rising as we had hoped yet, underlining that the US market is far from the most Windows Phone-friendly.
See the full report here.
Thanks A2J for the tip.
Microsoft has tweaked the Bing Search app in Windows Phone, cutting down the 4 tabs (web, local, media and shopping) to just Web, Images and Video, and the service now tries harder to guess the context of the search.
A search for Starbucks for example will now automatically present a map in the web interface, while a search for a celebrity will present news-related searches, and a game will produce a product card.
The system, which has thus far been confined to Android handsets, will also work with iPhones, Blackberry 10 handsets and Windows Phones.
“What you’ll see coming from us is a vastly improved product, a variety of new places to use it, a vastly improved user experience,” said Ryan Hughes, chief marketing officer at New York-based Isis. “You’ll soon be able to walk into a store in Boise or Tallahassee or Chicago and take advantage of this technology.”
The mobile payment system has had 9 months of testing in 4000 locations in Austin, Texas and Salt Lake City and in the test participants used the system around 10 times per month. Carriers intend to make their money from advertising, and in the test two-thirds of users opted to receive offers and advertising messages.
Google’s Wallet has been an alternate offering, but has languished in adoption due to strong carrier resistance and limited control by Google of Android software and services that actually ship on handsets.