In a lengthy article about Vertuâ€™s new Android phone, the company claimed it went Android because of â€œthe complexity of building for Windows Phone.â€
Given Windows Phoneâ€™s rather standardized specs, and that we have already seen Windows Phone 8 running on the same hardware the Android handset is using one has to wonder what they are on about.
Unwiredview speculates that it was in fact all about being allowed to customize the interface, making Vertu ironically just one of hundreds of Android skinners.
Does Vertuâ€™s statement ring hollow to our readers also? Let us know below.
Ex-Nokia subsidiary Vertu has chosen to release their first smartphone running Android rather than the Windows Phone prototypes we have seen in the past running on the same device.
Chief executive Perry Oosting told the BBC Vertu had chosen Android over Windows as an operating system because it was more established.
"You need to be part of an ecosystem," he said.
"Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn’t have the global reach of Android – which is about 60% of the market."
The statement is somewhat odd for a company which specializes in such exclusive handsets â€“ the Android device will cost 7,900 euros (Â£6,994) and each is hand-made.
"Vertu will never be at the bleeding edge of technology," he said.
"It has to be about relevant technology and craftsmanship – it’s not a disposable product."
Do our readers think Vertu missed out on using what is still a rather exclusive OS by choosing a bargain basement OS? Let us know below.
In a short press release Nokia has confirmed that it has completed the sale of Vertu, their luxury phone division to EQT VI, a large investment firm.
As part of the transaction, approximately 1,000 employees have transferred with Vertu, and according to TechCrunch a long time Nokia veteran Anssi Vanjoki, who recently resigned from Nokia, will be taking over the roll of CEO of the company.
Not all hope is however lost for a luxury Lumia, with Nokia retaining a 10% share in the company. There is however speculation that Vertu will rapidly turn towards Android, suggesting the 64 GB Windows Phone 8 handset they have been working on may not actually make it to the market.
Sometimes when projects get cancelled the prototypes associated with that project become abandoned and leak out.Â We saw that repeatedly with the Sony Ericsson Julie and also with the LG Fantasy.
Now with the impending sale of Nokiaâ€™s Vertu subsidiary, it seems an early prototype of a Vertu Windows Phone 8 handset has leaked on Chinese Windows Phone forum WinXAP.com
As can be seen above the Vertu-branded handset has a ground-breaking 64 GB of storage, adding some credibility to the leak.
The handset features Vertuâ€™s typically brutish industrial design.
Settings feature the old Find My Phone page, but also has a new Cloud Storage setting page, suggesting this is an integrated feature in Windows Phone 8.
The leaker also claimed current Windows Phone handsets will be upgradable to Windows Phone 8, but with reduced feature sets.
See more at WinXAP here.
What do our readers think? Let us know below.
Thanks roustar31 for the tip.
Bloomberg reports Nokia may be close to finalizing the sale of their luxury phone brand Vertu.
According to reports out late Tuesday, Nokia might strike a deal with Swedish private-equity firm EQT Partners to divest its Vertu phone unit. The deal may be valued as much as â‚¬200 million (about $250 million).
Nokiaâ€™s Vertu jewel-encrusted handsets have been selling for â‚¬5,000 or more, and has 60% of the luxury phone market, and is still seeing "high double-digit sales growth" in 2010 and 2011, expanding particularly into the Middle East and Asia.
The sale is part of Nokiaâ€™s move to shore up its cash position while it transitions to a fully Windows Phone ship, but likely means we will never see solid gold Nokia Lumia (or at least not for a while).
Read more at StreetInsider.com here.
Much like Lexus is the luxury Toyota brand, Vertu is Nokiaâ€™s luxury phone brand, where the leather and platinum of the phone is much more important than the OS or features.
Vertu makes some of the most expensive cellphones in the world by hand, which can feature crystal displays and sapphire keys and can cost more than 200,000 pounds.
While Nokia Vertu phone phones with Windows Phone has been rumoured, it seems it is unlikely they will make it to market. According to Reuters Nokia is looking to sell of this subsidiary to private equity group Permira PERM.U for around 200 million euros ($265.19 million).
The deal, being overseen by Goldman Sachs, was reported in the Financial Times, and has not been finalized yet, and regular readers will recall it seems to have been in the works since December 2011.
Nokia has told analysts the company taking whatever steps necessary to protect its cash hoard while continuing to transition from Symbian to Windows Phone 7. Hopefully at the end it will all seem worth it.
Vertu is Nokiaâ€™s luxury brand, much like Lexus is Toyota’s. In August Eldar told us Vertu Windows Phones were on the way. It seems the old sage is wrong, as Nokia appears to be in the process of selling off their Vertu subsidiary.
ZDNet reports that Goldman Sachs has been tasked with selling the subsidiary, with keen interest from private equity investors in the division, which had between 200 and 300 million euros in sale last year.
At the time when Vertu windows phones were postulated there were very little support from our readers. Given that this may now never happen, do you feel this is a loss to the Windows Phone ecosystem? Let us know below.
It probably goes without saying and is not really unexpected, but it is still nice to have Eldar ‘confirm’ Nokia Vertu handsets running Windows Phone 7 are coming.
Vertu handsets tend to be covered in gold and jewels, but still run the creaky Symbian OS inside.
Would any of out readers be tempted to splash out on a Vertu if it ran our favourite OS, or would it still be too tasteless. Let us know below.